Julieta Vidal

Experience

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  MRM /McCann

  Mar 2013 - Feb 2014

  Digital Assistant

  - Planning and execution of websites for Chevrolet (different countries). - Development of work orders. - Team coordination to launch sites on time. - Weekly status updates.

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  Leo Burnett

  Mar 2014 - Apr 2016

  - Planning and execution of digital strategies for Arcor. - Day-to-day management of Arcor Brands' social networks (bon o bon, Rocklets, Mogul and Cofler). - Permanent contact with clients and vendors. - Development of budget proposals.- Control of digital advertising campaigns. Control of monthly reports of different digital strategies. - Planning and execution of digital strategies for several accounts (Arcor, Walmart, McDonalds). - Control of digital advertising campaigns. - Web site testing (the goal: to make user-friendly sites). - Permanent contact with customers. - Invoicing management (work order uploading). - Collaboration in the development of monthly reports of different digital strategies, using Google Analytics to measure results (Example: Arcor and Walmart).

  • Digital Account Executive

    Apr 2015 - Apr 2016

  • Digital Account Assistant

    Mar 2014 - Mar 2015
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  Don Buenos Aires

  Apr 2016 - Dec 2017

  Account executive

  - Planning and execution of digital strategies for Bodega Norton, SRT (Superintendencia de riesgos del trabajo) and Disney XD - Day-to-day coordination of the social networks corresponding to Bodega Norton (Cosecha Tardía and Bodega Norton) and Disney XD- Control of online advertising campaigns- Reception and evaluation of monthly reports and calendars, and follow-up of actions in social networks. - Coordination and follow-up of ATL campaigns for Norton, Radio La 100, Peabody electrodomestics, and SRT- Development of client presentations. - Permanent contact with clients and vendors. Show less

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  BBDO Argentina

  Jan 2018 - Nov 2021

  Leadership for 2 accounts: Bayer (Analgesics and cardio) and regional SCJ - Latam market (Home storage, Repellents and Insecticides) with the objective of: - Detect new opportunities to grow the different brands. - Know the market to be able to give a strategic recommendation. - Initiate briefs with a strategic framework. - Supervise the development of 360 campaigns, from beginning to end. - Accompany customers in the understanding of new processes and process improvements. Show less SC Johnson regional (Argentina, Mexico, Colombia, Chile, Central America and Brazil):- Planning and monitoring of 360 campaigns, preparation of monthly calendars and day-to-day coordination of the social networks of: Raid, Fuyí, Ziploc, OFF! and Baygon.- Control of online advertising campaigns, reception, and evaluation of reports. - Development of presentations in Spanish and English for clients and EnergyBBDO, Chicago.- Management with media agency, suppliers (Argentina and London) and clients.Bayer (Aspirinetas - Actrón Pediatrico) and Cepas (Terma): - Planning and monitoring of 360º campaigns. - Development of presentations to clients and media agencies. - Management with media agency, suppliers (Argentina and London) and clients. Show less

  • Regional Brand Lead

    Mar 2020 - Nov 2021

  • Senior Regional Project Manager

    Jan 2018 - Mar 2020
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  Cámara de Legumbres de la República Argentina

  Mar 2019 - Mar 2023

  Social Media Manager

  - Develop a digital strategy for Facebook, Instagram, and Twitter. - Content generation for each of the networks. - Implementation of guidelines and budget optimization. - Hire vendors for digital projects.

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  Warner Bros. Discovery

  Dec 2021 - now

  At Max within the Kids & Family business unit, I lead the development and execution of multiplatform marketing strategies and plans aimed at expanding our subscriber base and driving revenue growth. This includes initiatives covering Cartoon Network, Cartoonito, and Discovery Kids Latam. Responsabilities: - Spearhead the creation of comprehensive marketing strategies for the launch of new shows and movies across both Streaming (Max) and linear channels on a regional scale.- Collaborate closely with cross-functional teams including programming, digital, and multiplatform, to identify key priorities and develop optimal launch plans. Liaise with regional markets (Mexico, Brazil, Colombia, Argentina, and Chile) to tailor strategies and execute tailored marketing plans for each country.- Oversee budget allocation for the entire region, prioritizing projects and ensuring efficient resource utilization. - Craft detailed briefs for creative teams, social media teams, media agencies, and influencer agencies. Provide end-to-end project management support, ensuring seamless execution and delivery.- Drive the development and implementation of influencer programs, engaging micro to macro influencers and content creators to amplify brand presence and engagement.- Develop strategic plans and guidelines for social media platforms, collaborating with the team to define communication priorities and devise strategies for platform growth.- Conduct thorough analysis of campaign metrics and performance using Emplifi tool, extracting actionable insights to optimize future campaigns and drive ROI.- Stay abreast of industry trends, emerging technologies, and news to identify opportunities for innovation and growth. Regularly research and analyze industry trends to inform marketing strategies and stay ahead of the curve. Show less At Max within the Kids & Family business unit, I lead the development and execution of multiplatform marketing strategies and plans aimed at expanding our subscriber base and driving revenue growth. This includes initiatives covering Cartoon Network, Cartoonito, and Discovery Kids Latam. Responsabilities: - Spearhead the creation of comprehensive marketing strategies for the launch of new shows and movies across both Streaming (Max) and linear channels on a regional scale.- Collaborate closely with cross-functional teams including programming, digital, and multiplatform, to identify key priorities and develop optimal launch plans. Liaise with regional markets (Mexico, Brazil, Colombia, Argentina, and Chile) to tailor strategies and execute tailored marketing plans for each country.- Oversee budget allocation for the entire region, prioritizing projects and ensuring efficient resource utilization. - Craft detailed briefs for creative teams, social media teams, media agencies, and influencer agencies. Provide end-to-end project management support, ensuring seamless execution and delivery.- Drive the development and implementation of influencer programs, engaging micro to macro influencers and content creators to amplify brand presence and engagement.- Develop strategic plans and guidelines for social media platforms, collaborating with the team to define communication priorities and devise strategies for platform growth.- Conduct thorough analysis of campaign metrics and performance using Emplifi tool, extracting actionable insights to optimize future campaigns and drive ROI.- Stay abreast of industry trends, emerging technologies, and news to identify opportunities for innovation and growth. Regularly research and analyze industry trends to inform marketing strategies and stay ahead of the curve. Show less

  • Senior Brand Marketing Strategist - Kids & Animation Latam

    Nov 2024 - now

  • Brand Marketing Strategist - Kids & Animation Latam

    Dec 2021 - now