Veronica Flatt, MBA

Experience

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  Zoomers Inc.

  Jul 2007 - Jul 2009

  Marketing and Sales Manager for IN-A-SEC, INC.

  Marketing and Sales Manager for IN-A-SEC, INC.- Developed a national marketing and sales plan for a new brand of performance apparel on a limited budget- Created the national brand attributes for new products- Cultivated relationships with corporate sporting goods stores including Foot Locker, Inc.; Dick’s Sporting Goods; and Models as well as specialty sporting goods stores throughout the U.S.- Created and managed marketing events and budgets- Sold the clothing line to specialty sporting goods stores and corporate online communities throughout the U.S.Sports Marketing and Event Manager for INASECTV.com- Responsible for the branding, promotion and publicity of a newly developed online sports media and social network- Partnered with multiple sports organizations and corporations for events and promotional opportunities- Created and managed marketing events and budgets Show less

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  Allegience Home Health and Rehab

  Jan 2010 - Jan 2011

  Community Liaison

  - Responsible for new business development in the Central and Northern Palm Beach County territory- Expert in cold calling, creating and developing business relationships- Effectively presented, demonstrated and closed account opportunities- Achieved sales goals within an assigned budgetKey Accomplishments:- Exceeded sales expectations in the first 90 days and thereafter- Developed new business in hospitals, rehab centers and physicians’ offices which evolved into a consistent referral source Show less

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  21st Century Oncology

  Jul 2011 - Aug 2016

  Manager, Physician Liaison and Business Development

  Over five years of proven success in the Oncology sales field with a vast knowledge of multiple oncology diagnoses and treatment options. Increased revenue year over year and exceeded sales goals by building relationships with, but not limited to, medical oncologists, hospitals, surgeons, urologists and dermatologists.Successfully developed the sales and marketing strategy for a large, dynamic and competitive territoryEstablish and maintain positive relationships with medical professionals, which facilitate ongoing business and brand loyaltyEducate referring physicians on radiation oncology treatments and technology efficacyKey Accomplishments:- Increased referral growth year over year- Cultivated new business relationships which resulted into top referring accounts- Introduced and implemented brand driven programs such as: o St. Lucie Medical Center Tumor Board for all cancers o Breast Cancer Tumor Board o Urology Journal Club o CME Symposiums for Breast, Lung, Urology, Gastroenterology, Brain and Skin Cancers o Lung Cancer Screening Programs o Support Groups: Breast and Prostate o Annual charity event with over 4,000 patrons to raise money for Breast Cancer Awareness Show less

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  UHS

  Aug 2016 - Apr 2021

  Physician Relations Manager at Wellington Regional Medical Center

  Strategically plan, implement and participate in outreach efforts designed to improve relationships, and generate new patient volume within the healthcare community.· Leading the WRMC Ambulatory Surgery Center project by combining innovative vision with market intel provided by healthcare leaders to create a unique strategy for growth and development in a mature market · Led the operational development for Wellington Regional’s first timeshare which has resulted in a multi-disciplinary utilized office space with specialties contributing favorable margins· Increased 2018 assigned service lines – Neurosurgery, Urology and General Surgery by 21% YOY · Built relationships with MSOs, narrow networks, ACOs, and multispecialty practices for strategic planning · In 2018, collaborated with the Information Services department to create a newly formatted condensed discharge summary report which hospitalists now efficiently create and send directly to primary care physicians · Assisted in the operation initiatives to develop new hospital services such as the Comprehensive Lung Program· Corporate selected mentor for new PRMs joining Universal Health Systems, Inc.· Corporate selected super-user to pilot various PRM software applications· Support the senior leadership team in developing and implementing WRMC’s five-year and annual strategic plans, as well as, reporting on the monthly operating reviews Show less

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  Baptist Health - Central Alabama

  Apr 2021 - now

  System Director, Business Development