
Arqam Shahid
Sales and Operations Intern

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About me
Entrepreneur| Founder and Investor @ THE BIG WIG| Business Development Manager| Marketing and Branding Strategist| YouTuber| My vision is to help people through The Big Wig|
Education

University of Lucknow
-Bachelor of Business Administration - BBA Management Science
Cathedral Sr Sec School
-Intermediate Business/Commerce, General
Experience

Schoolkart Technologies Pvt. Ltd.
Mar 2017 - Jul 2017Sales and Operations Intern▪Worked with a team of 10 intern to drive sales and support in the newly established sales and operation team for Lucknow.▪ Actively involved in all the BTL activity happening across the city.▪ Responsible for Increasing the adoption rate of online shopping while interacting with parents at events organised at various branches of city Montessori school, Lucknow▪ Worked with the operation team and managed the various dispatch point at vendor locations▪ Ensured Customer's grievances are handled and solved as a priority. Show less

Rehabars Industries
Aug 2018 - Jan 2020FounderLaunched a Hair Oil product which specialized in hair fall reduction, increase in hair volume and growth. Project Management comprising of various components such as sourcing of materials, thirdparty vendors for packaging, production etc. Responsible for overall Business Development and Marketing of the product Generating new leads by attending networking events and exhibitions Performing quality checks at regular intervals with all parties involved Maintaining Goodwill with existing customers and constantly working on improving the productbased on the feedback being received Created Goodwill with existing customers and constantly working on improving the productbased on the feedback being received Created a website to showcase the product offering and its benefits. Launched an e-commerce feature on the website for customers to be able to purchase theproducts online Concise Target marketing was conducted via Facebook Pixel & Google AdWords Regularly monitored the website by using Google tools to understand the customer behavior,trend, age group etc. This helped in identifying potential customers and creating a pipeline forsales Managing Quality assurance program, supervising, hiring, and training other employees,monitoring existing processes and analyzing their effectiveness (within and outside theorganization); and creating strategies to improve productivity and efficiency Show less
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BYJU'S (Think & Learn Pvt. Ltd.)
Jan 2020 - Jul 2020Business Development Associate Data Analysis:▪Leveraged data analysis to identify potential leads through LeadSquared CRM, optimizing the conversion process.▪Analyzed user activity patterns on the app to determine sales readiness, enhancing video call and home visit conversions.▪Applied data-driven insights to streamline customer retention strategies, boosting sales productivity.▪Utilized dashboard analytics to track and assess the sales pipeline, facilitating well-informed decision-making.▪Regularly employed data-driven insights to grind leads and achieve successful sales conversions. Sales Optimization:▪Utilized data analysis techniques to enhance lead conversion processes and achieve sales targets.▪Leveraged insights to optimize customer interactions and increase sales readiness. Business Intelligence:▪Translated data insights into actionable strategies, contributing to enhanced sales and customer retention efforts. CRM Expertise:▪Proficient in utilizing LeadSquared CRM for lead management and conversion optimization. Performance Recognition:▪Recognized for exceptional performance promoted to Senior BDA within 5 months.Effective Communication:▪Showcased exceptional communication skills through crafting and publishing an outstanding customer conversation on YouTube, reaching over 2.80 lakh viewers.▪Demonstrated ability to navigate conversations effectively, identifying customer needs and resolving problems to secure sales. Problem Solving:▪Applied data analysis techniques to discern customer needs and identify potential pain points, resulting in successful sales conversions. Strategic Insights:▪Used data-driven insights to provide strategic recommendations for improving customer engagement and sales conversion.▪Crafted an exceptional customer conversation and published it on YouTube, garnering the attention of over 2.80 lakh viewers.Youtube : https://youtu.be/zBSngD7Z_TU Show less

YouTube
Aug 2020 - nowContent Creator Leveraged advanced data analysis tools such as YouTube Studio, VidIQ, and Google Trends to optimize content strategy for channel nawabsahab360 | thebigwig | Bwoketech. Utilized YouTube Studio's analytics to assess video performance, engagement metrics, and viewer demographics, contributing to informed content decisions. Employed VidIQ to conduct keyword research, analyze competitors' content, and identify opportunities for growth and engagement. Leveraged Google Trends to monitor and incorporate trending topics and keywords into video titles and descriptions, enhancing content visibility. Translated data insights into actionable content strategies. Demonstrated expertise in data visualization by creating visually appealing reports to communicate key performance indicators to team members. Achieved 2.80 lakhs view through data-driven content optimization. Consistently analyzed and iterated on content strategies, showcasing a continuous improvement mindset based on data-driven insights. Show less

The Big Wig
Dec 2020 - nowFounderLaunched and managed a startup specializing in providing hair wigs and toupee utilizing data analysis for strategic decision-making.Employed data-driven strategies to target niche markets through YouTube, Salon collaborations, website, and home visits.Utilized Google Ads (search and video) to enhance product visibility and reach.Analyzed trends, customer viewpoints, and engagement data to optimize YouTube channel performance.Actively engaged with feedback to refine business strategies.Leveraged Google Business Profile for online presence and created a professional website.Managed payment transactions using Razorpay and streamlined delivery via Shiprocket.Utilized YouTube Studio to track and analyze audience engagement and video performance. Show less
Licenses & Certifications
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Business Simulation
All India Management Association (AIMA)Jan 2017- View certificate

Fundamentals of Digital Marketing
GoogleJul 2020 .webp)
CASE STUDY
All India Management Association (AIMA)Jan 2017- View certificate

The Fundamentals of Digital Marketing
Google Digital GarageJul 2022
Volunteer Experience
Escorting guests, Registration, Handling kit, Helpdesk and solving of problem
Issued by All India Conference of Commerce, University of lucknow on Nov 2017
Associated with Arqam Shahid
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