Experience

• 

  Lion roars

  May 2012 - Jan 2017

  As Digital Marketing / Online Sales Manager, I successfully led and managed a team responsible for driving online sales and digital marketing initiatives across multiple properties. I oversaw the development and implementation of comprehensive digital marketing strategies, including SEO, social media, and email marketing. My responsibilities included:Team Leadership: Effectively managed and mentored a team of digital marketing professionals, fostering a collaborative and results-oriented environment.Online Sales Revenue & Reporting: Monitored and analyzed key performance indicators (KPIs) to measure the success of online sales campaigns and identify areas for improvement. Property Management: Oversaw the performance of owned, managed, and marketed properties within a portfolio (24 properties), optimizing listings, pricing strategies, and promotional activities. Account Management: Built and maintained strong relationships with clients, ensuring their needs were met and exceeded. Show less Continued with Digital Marketing activities for 5 properties and coordinated team activities. This involved managing and updating website content, executing social media strategies, and overseeing the onboarding and configuration of third-party listings, online travel agents, and website booking engines.As Team Leader, I oversaw and coordinated team workflows and activities to ensure efficient and effective execution of marketing strategies. Additionally, I provided guidance and oversight for marketing partnerships, ensuring alignment with overall business objectives. Show less Performed regular website CMS maintenance, updates, and SEO optimization to improve search engine visibility.Created and curated engaging social media content to increase brand awareness and drive traffic.Managed social media communities through active engagement and timely responses. Onboarded and configured third-party listings, online travel agents, and website booking engines, including content updates, promotional activities, and technical setup.Specifics include:- Rate updates and special offer campaigns - News and email marketing - Website landing pages and optimization Show less

  • Online Sales Manager

    Jan 2016 - Jan 2017

  • Online Coordinator

    Jan 2015 - Jan 2016

  • Digital Marketing Assistant

    Feb 2014 - Jan 2015

  • Lodge Manager

    May 2012 - Jan 2014
• 

  Lion roars

  Jun 2017 - Feb 2019

  Sales general manager

  Promoted to Sales General Manager to drive strategic growth and optimize sales performance across multiple markets. In this role, I focused on expanding the company's technical and digital capabilities to improve revenue and market penetration. Key responsibilities included:Revenue Analysis & Reporting: Conducted in-depth analysis of sales performance metrics to identify trends, opportunities, and areas for improvement.Strategy & Planning: Developed and implemented comprehensive sales strategies aligned with overall business objectives, including setting sales targets, forecasting, and budgeting.Rate Management & Distribution: Optimized pricing strategies and distribution channels to maximize revenue and market share. This included channel management and PMS setup, management & maintenance. Sales Team Support: Provided sales team members with the necessary tools and resources, including sales collateral and training materials, to enhance their performance. Show less

• 

  Ankerdata hospitality

  May 2019 - May 2021

  As Business Development Manager at Ankerdata Hospitality Solutions, I played a pivotal role in driving business growth and expanding the company's market presence. I was instrumental in introducing Protel Air, a cutting-edge cloud-based Property Management System (PMS), to the South African market. My key responsibilities included:New Business Development: Actively sought out and acquired new business opportunities through strategic sales and marketing initiatives.Account Management: Built and maintained strong relationships with existing clients, ensuring their satisfaction and loyalty.Sales Conversion: Successfully converted sales leads generated from marketing campaigns and sales outreach efforts.Lead Generation: Proactively identified and pursued potential leads through targeted marketing and networking activities.Sales Presentations: Delivered compelling sales presentations and software demonstrations to executive and management-level decision-makers.Industry Representation: Actively participated in industry events and trade shows to network with potential clients and partners.Consultative Services: Provided expert advice and training to clients on best practices and optimal utilization of Protel software.Project Management: Managed the implementation of Protel Air Cloud PMS projects, ensuring timely and efficient delivery with a team of Software Consultants. Software Implementation: Led the installation and configuration of Protel Air PMS and ancillary software solutions. Show less Following my passion for technology and problem-solving, I transitioned into a software consultant role, specializing in protel Hotelsoftware. In this capacity, I provided comprehensive support, configuration, installation, and training services for Ankerdata Hospitality clients. My expertise in protel and hospitality experience (in sales and marketing, rate management and guest experience) enabled me to effectively troubleshoot issues, optimize system performance, and empower users to maximize the software's potential. Show less

  • Business Development Manager

    Feb 2020 - May 2021

  • Software Consultant

    May 2019 - Jan 2020
• 

  Secret getaway

  Jun 2021 - Mar 2022

  Sales representative (b2b)

  At Secret Getaway, I played a crucial role in expanding the platform's reach by onboarding new properties. My responsibilities included:New Property Onboarding: Successfully introduced Secret Getaway to a diverse range of lodges and hotels, guiding them through the platform's features and benefits.Sales Outreach: Actively engaged in cold calling campaigns and outbound sales initiatives to generate leads and convert them into new clients. Sales Cycle: Managed the entire sales cycle, from initial contact to contract signing, ensuring meticulous attention to detail and accurate CRM data entry.Sales Process & CRM Implementation: Contributed to the configuration and implementation of HubSpot CRM, streamlining sales processes and enhancing efficiency.Member Support: Customer service and enquiries (B2C) as well as assistance with reservations and voucher sales in a limited capacity. Show less

• 

  Cognician

  Apr 2022 - Oct 2023

  Associate account manager
• 

  Voicemap audio tours

  Nov 2023 - Aug 2024

  Account manager
• 

  Cognician

  Aug 2024 - now

  Lead gen & sales associate