Experience

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  Senorita creation pvt ltd (sareez.com)

  Sept 2010 - Oct 2013

  E-commerce head

  Analyzed performance of all marketing programs to identify the best opportunities for optimization.Created sales strategies to promote advertising offerings and motivate larger deals.Completed strategic competitive analysis by assessing strengths and weaknesses of competitors.Managed new product and content releases.Managed, mentored and developed a team of 4 product managers. * Adding New

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  Minu sarees

  Oct 2013 - Jan 2019

  Business head

  Prepared detailed marketing forecasts on a daily, weekly, and quarterly basis. Worked effectively in a heavily cross-functional, fast-paced environment. Increased revenue by 25-50% through product improvements. Handling all the major Marketplaces like Flipkart, Snapdeal, Amazon, Voonik, Lime road, Paytm, Craftsvilla, and many more and also manage Sales through Different B2B and B2C portals.Key Skills:Create Campaign, strategy Planning Region Wise, Zone Wise to enhance sales from own Website through Social Media i.e Facebook, Instagram, Blogs, Emailers.Promote category through FB, Instagram, and Shoot Emailers to targeted customers.Create Marketplaces Campaign in major Marketplaces such as Flipkart, Snapdeal, Amazon, Limeroad, Voonik and also create coupons for customers.Strategy planning with marketplaces managers regarding sales boost and better visualization of our products.Create Keywords wise campaign in Google Adwords to rank our products in Google.• Create Monthly/Quarterly/Yearly /Strategy of Own Websites as well as all the marketplaces and Planning the campaigns and promotions with their Respective Team.Maintaining Sales from B2B portals Like Utsav Fashion, Indian weddings, Cbazaar Sareez, Wholesalebox, Reliance, Jabong, etc, and promote our category in these portals to get good sales. Participating in all the events held by B2C portals like Flipkart, Snapdeal, Amazon and build relations with their team to get better visibility of our Brand. Show less

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  Self employed

  Jan 2019 - Jul 2021

  Co-founder

  Identified, developed and evaluated marketing strategies based on knowledge of company ob-jectives and market trends. Collaborated with advertising and promotion managers to promote products and services. Collaborated with marketing and communications teams on standardiza-tion, design and production of marketing materials. Analyzed performance of all marketing pro-grams to identify the best opportunities for optimization.Prepared detailed marketing forecasts on a daily, weekly and quarterly basis. Worked effectively in a heavily cross-functional, fast paced environment. Increased revenue by 25-50% through product improvements. Show less

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  Ayka clothings

  Jul 2021 - Mar 2022

  Business head

  Provide expertise on current E-Commerce industry best practices.Consult on cross-functional projects to ensure eCommerce principles are incorporated into the eCommerce strategy.Identify new areas of eCommerce opportunity beyond current organizational thinking.Serve as a liaison and primary point of contact within the E-Commerce organization for cross-functionalpartners acting as a project manager to evaluate, prioritize, develop, manage, implement and test eCommerce initiatives.Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability from all the major Marketplaces like Ajio B2C, Ajio B2B, Udaan, Reliance, Myntra, Flipkart, Snapdeal, Amazon, Limeroad, Paytm, and many more and also manage Sales through Different B2B and B2C portals.Creating Marketing Strategy to getting sales from Website and Different Channels. Brand Promotions through SMM, SEO, SMO, Blogs, etc.Researched market trends and stayed current on customer preferences to better lead sales operations.Taught the sales team how to connect with customers and build long-term, productive relationships. Show less

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  Vedic apparel private limited

  Jan 2022 - Sept 2022

  Business head

  Identify new areas of eCommerce opportunity beyond current organizational thinking.Responsible to Launch Brand in all Possible Web Space including Myntra, Nykaa Fashion, Shopperstop, Trell, Tata Cliq, Ajio, Flipkart, Amazon and Many More. Responsible for collaborating with cross-functional partners to manage all aspects of the E-Commerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics, and web technologies.Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability from all the major Marketplaces like Ajio B2C, Ajio B2B, Udaan, Reliance, Myntra, Flipkart, Snapdeal, Amazon, Limeroad, Paytm, and many more and also manage Sales through Different B2B and B2C portals. Show less

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  Freelance

  Sept 2022 - now

  Ecommerce consultant

  🚀 E-commerce Head | 💼 Marketplace Expert | 📈 Revenue Growth DriverWith a seasoned background in e-commerce leadership and marketplace expertise, I am passionate about orchestrating strategies that propel businesses to new heights in the digital marketplace. With 13+ years of hands-on experience, I specialize in optimizing multichannel operations, maximizing sales potential, and fostering strategic partnerships to drive exponential growth.

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  Gtn industries ltd

  Mar 2023 - Mar 2024

  Assistant general manager

  Develop and execute digital marketing campaigns across various channels including social media, email, search engines, and display advertising.Identify target audiences and define campaign goals to ensure campaigns are aligned with business objectives.Collaborate with cross-functional teams such as sales, product, and analytics to develop effective campaign strategies.Create and manage content and creative assets for campaigns.Monitor campaign performance and make data-driven recommendations to optimize future campaigns.Stay up-to-date with the latest digital marketing trends and technologies to ensure that our company is utilizing the most effective marketing strategies.Manage a team of digital marketing specialists to ensure campaigns are executed effectively and efficiently.Develop and manage digital marketing budgets to ensure maximum return on investment. Show less