Beth Ashton

Experience

• 

  BBC

  Aug 2009 - Aug 2009

  BBC Radio Manchester Work Experience

  I completed a work placement at BBC Radio Manchester. This involved editing using Radioman, booking guests over the phone, writing cues and training in ENPS.

• 

  Johnston Press

  Jun 2011 - Aug 2011

  Wigan Evening Post and Observer

  Spent a summer working on Wigan Evening Post and Observer and learned how to use InDesign.

• 

  The Telegraph

  Feb 2012 - Aug 2012

  Rugby League Correspondent - Voluntary

  Rugby League correspondant for the 2011/12 season which included submitting previews, match reports to the final whistle and rewriting after press conferences.http://www.telegraph.co.uk/sport/rugbyleague/

• 

  Sportsvibe.co.uk

  Sept 2012 - Apr 2013

  Writer
• 

  The Sunday Times

  Mar 2013 - May 2013

  Night Sub-Editor (iPad)

  On the sports desk turning The Sunday Times into the iPad and website editions of The Sunday Times.

• 

  Sky

  May 2013 - May 2014

  Social Media Executive

  Social Media Executive for Sky Bet including Sky Fantasy Football (@SkyFantasyFooty), Super 6 (@Super6) and Sky Bet Football League (@SkyBetFL).My job includes advertising across our platforms - predominantly Facebook and Twitter - and working out how best to engage our fans and how to turn that into acquisition by driving click-throughs. Analytics reports are imperative in these exercises. I also brief content to our design team for engagement and advertising purposes, work across the company with traders on social media specials and strive to deliver engaging and unique content. More specifically, my remit includes planning and events - looking at the campaigns we run as part of the bigger picture of the sporting calendar and how best to implement new ideas. Show less

• 

  Manchester Evening News

  May 2014 - Apr 2018

  Social Media Editor of the Manchester Evening News.

  • Head of Audience

    Jan 2016 - Apr 2018

  • Social Media Editor

    May 2014 - May 2016
• 

  Huddersfield Examiner

  May 2016 - Jun 2016

  Interim Digital Editor
• 

  The Telegraph

  Apr 2018 - Aug 2020

  Managing social media, community and SEO teams with a focus on building audience and acquiring and retaining subscriptions. Head of social media at The Telegraph including Facebook, Twitter, Instagram and Snapchat.Managing the social team to produce quality output across all channels.

  • Head of audience and subscriptions

    Nov 2019 - Aug 2020

  • Head of social media

    Apr 2018 - Oct 2019
• 

  City, University of London

  Nov 2018 - Apr 2019

  Visiting Lecturer

  Visiting Lecturer on the Interactive Journalism MA course at City University London.

• 

  The Independent

  Aug 2020 - now

  - Overall responsibility for global audience strategy- Working closely with product, commercial, e-commerce and editorial teams to drive SEO and social media growth - Working with agencies and third parties to implement and contribute to the success of commercial deals - Identifying opportunities for revenue growth across editorial - Managing a global audience team across the UK, US and Asia - Responsible for growth across social media platforms, SEO and native- Developing and delivering audience strategy across The Independent, Indy100 and Independent Espanol

  • Head of audience strategy

    Jun 2023 - now

  • Head of audience

    Aug 2020 - Jun 2023