
Alicia Riley
Gymnastics Coach

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About me
Senior Director for In-Person, Hybrid, and Virtual Strategic Events and Conference Productions
Education

Christopher Newport University
1995 - 2000Bachelor of Arts ArtActivities and Societies: Alpha Phi Omega, Presidential Leadership

University of Phoenix
2008 - 2010Master of Business Administration - MBA BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
Experience

Gymnastics Inc.
Jan 2004 - Jan 2021Gymnastics CoachVirginia Optional Team Coach

Chesapeake Retirement Center
Jan 2005 - Jan 2007Events Coordinator• Planned and Executed Golf Tournament Fundraisers• Writer for Company Newsletter• Teacher of Life Enrichment Classes for Residents• Executed Marketing Campaigns• Social Morale Events • Designed Open Houses• Composer of Electronic Calendars• Displays powerful Communication Skills• Designed Décor for Events • Activities and Events Leader

Virginia Peninsula Community College
Jul 2007 - Mar 2022Manager of Special Events - Office of Advancement•Orchestrated Alumni Engagement Events •Planned Donor Stewardship and Cultivation Outreach Events to Retain Lifetime Supporters •Supervised Volunteers Located throughout the United States.•Studied Empirical Event Analysis to Determine the Impact of a Significant Catalyst•Managed Events Directly with College Presidents and Various Leadership Constituent Groups•Planned Philanthropic Fund-Raising Events •Commencement Director •Lead Milestone Campaigns •Planned Events for SACS COC Accreditation Visits •Generated Events Policy and Procedures for Processing Approval or Disapproval of Program Systems•Displayed Superior Customer Service for Internal and External Constituencies•Trained with Donor Management Software •Utilized Event Management Software Systems •On-Site Events Manager •Created Company Culture Events Calendar for Diversity and Inclusion Community Development •Used Computerized Collaborative Digital Planning Tools to Include Floorplans •Event Brief Reporting •Identified Event Objectives and Goals •Managed Work Orders and Facilities Use Forms•Supervised Event Set-ups and Break Downs•Coordinated External Events to Include Building Cost Estimates and Facility Use Agreements•City and State Event Management: Security, Tent Permits, ABC Permits •Created Budget Reports•Prepared Specifications for EVA and SWAM vendors•Organized Vendor Database•Accounts Manager•Worked with Small Women and Minority Business and EVA Vendors•Prepared Bids for Purchasing Office•Developed Departmental Requisitions•Celebrity Outreach and Bookings •Familiar with Dignitary Protocols •Worked with State, Local, and Foundation Funds•Successful in Retrieving In-Kind Sponsorships Show less

Self-employed
Jan 2019 - nowNational Event PlannerServe as a Subject Matter Expert (SME) and trusted advisor to large national and international organizations, developing the strategies for events and executing all aspects of the programs delivery. Work in tandem with stakeholders to ensure that the theme, agenda, and timeline of events are correct and all logistical concerns are addressed. Professional Speaker:• Deliver national instruction on all aspects of hosting events within corporations. Chief educator within a full-service event consulting company. Educated CEO and CFO on the fundamentals of bespoke development projects, that require specific deliverables. The teachings included creating an understanding on how to use events as a tool for dissecting external engagements and how to benchmark for cultivating relationships. Show less

Strategic Virtual Events
Feb 2020 - nowDigital Events StrategistThe Virtual Events Planner Book

William & Mary
Mar 2022 - nowConference and Events CoordinatorResponsible for ensuring that Law School marquee events are organized and promoted in a professional manner maximizing the experience for all function participants.
Licenses & Certifications

Certified Digital Events Strategist
PCMA
Member, Council for Advancement and Support of Education (CASE)
Council for Advancement and Support of Education
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