Georgette R.

Georgette R.

Marketing Coordinator

Followers of Georgette R.673 followers
location of Georgette R.Miami, Florida, United States

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  • Timeline

  • About me

    Marketing & Communications | Business Development | Project Manager

  • Education

    • Florida International University

      2005 - 2007
      Bachelor of Applied Science (BASc) Mass Communication/Media Studies
    • Miami Dade College

      2001 - 2004
      Associate of Arts (AA) Psychology
    • Florida International University

      2015 - 2016
      Master of Business Administration (M.B.A.) Business, Management, Marketing, and Related Support Services
  • Experience

    • Softech International, Inc.

      Mar 2008 - May 2014
      Marketing Coordinator

      Coordinate marketing campaigns and branding for SaaS products. Foster client relationships for up-sale opportunities and advocate customer satisfaction. • Created marketing campaigns for SaaS product lines, managed logistics for trade shows, and designed graphics for electronic and print media. Established new business relationships, generated sales opportunities, and enhanced customer satisfaction.• Onboarded new clients, ensuring the setup of their accounts.• Assisted our operation management by overseeing periodic state audits, ensuring compliance procedures, managing invoices, monitoring inventory, and handling accounts payable and receivable.• Addressed inquiries through the CRM system and maintained high-quality customer service standards. Softech International ranked among the top 5 in the industry compared to our competitors.• Downloaded data reports for product lines and services. Show less

    • Tenet Healthcare

      May 2014 - Jan 2016
      Marketing Specialist

      Aided the Marketing Director in executing community outreach campaigns and events, managing an annual budget exceeding $150M to promote targeted initiatives and increase traffic to our hospital.• Oversaw internal and external communications across various channels, including Out-Of-Home advertising, print, email, social media, and digital platforms.• Acted as a liaison and nurtured relationships with vendors and customers.• Managed teams at public events and engaged in B2B gatherings to foster new partnerships.• Collected leads, managed social media accounts, offered insights on media trends, edited website content, and upheld an internal database.• Traveled to various Tenet hospital locations and offered support to other Marketing Directors in the South Florida territory. Show less

    • SambaSafety

      Nov 2016 - Jun 2019

      Conducted client consultations to identify operational needs and crafted tailored score matrices within our cloud-based system to align with their functional objectives. Successfully provided solutions to top-performing clients, generating gross revenue exceeding $1 million.• Managed projects and facilitated deliverables to meet deadlines with the sales team, account managers, onboarding managers, and shareholders.• Planned and developed the project scope, presented score matrix solutions to client executives, and supported the sales team in preparing proposals, service agreements, and price quotes.• Managed multiple projects and oversaw project life cycle.• Supervised project progress using Kanban and Jira, conducting quality assurance on all score matrices to verify accurate execution of specifications. • Recommended solutions for design challenges. Show less Worked with cross-functional departments to address intricate problems and maintained an updated knowledge base. • Conducted research to improve CRM workflows, aided in resolving consumer disputes, and supported the internal team with compliance tasks.• Supported the top 30 accounts with complex inquiries, provided integration support, and guided them through the orientation of new products and procedures to ensure the seamless execution of their daily activities.• Facilitated communication of business guidelines by conducting training sessions and compiled Procedures and FAQ manuals.• Informed our CRM team about system updates.• A primary contact for resolving CRM escalations. Show less

      • Technical Implementation Consultant

        Jul 2018 - Jun 2019
      • Escalation and Knowledge Manager

        Nov 2016 - Jul 2018
    • TMF Group

      Jul 2019 - Mar 2020
      Bid Management Senior Consultant

      A point of contact for senior management of over 180 offices (Americas, EMEA, and APAC) and assisted sales associates with creating and overseeing winning bids.• Contributed to revenue growth by detecting client needs and aligning them with TMF services to support the evolution of their accounts, proposing additional solutions.• Responded to time-sensitive sales inquiries and executed deliverables within set deadlines, including pricing, RFPs, RFIs, SOWs, and more. • Composed proposals that encompassed sales objectives, framework of our integration, and corporate solutions. • Collaborated with subject matter experts and global Bid Management colleagues on projects, presentations, and sales requests.• Updated and maintained Bid-related systems – Global Bid Library (SharePoint). Show less

    • Sentinel Information Systems, Inc.

      Apr 2020 - May 2024
      Director of Marketing And Business Development

      Lead on start-up’s go-to-market SaaS product lines and marketing communication on a budget of under $15K. • Championing the execution of all product marketing deliverables amongst the cross-functional team.• Cultivating B2C and B2B opportunities while managing all contractual documentation, including NDA and SOW, and establishing pricing tiers for clients and bulk requestors. • Analyzing KPIs, industry trends, and competitors to outperform their services and pricing.• Developing product roadmaps and conducting QA on service feature rollouts to ensure it is up to industry standards while providing client survey feedback on UX features to enhance our services. • Continuous maintenance of operational knowledge bases using Jira, Google Suite, Microsoft Suite, Salesforce, HubSpot, and other management software. Show less

    • InformData

      Jun 2024 - now
      Marketing Director
  • Licenses & Certifications

  • Volunteer Experience

    • Event Support and Welcome Center Representative

      Issued by Food Network & Cooking Channel South Beach Wine & Food Festival Volunteer Program on Feb 2016
      Food Network & Cooking Channel South Beach Wine & Food Festival Volunteer ProgramAssociated with Georgette R.
    • Volunteer

      Issued by Coconut Grove Art Festival on Feb 2013
      Coconut Grove Art FestivalAssociated with Georgette R.
    • Volunteer at the Expo and Marathon & Half Marathon Race

      Issued by ING on Jan 2013
      INGAssociated with Georgette R.
    • Volunteer

      Issued by Voz Latina Hispanic Marketing Conference on Apr 2007
      Voz Latina Hispanic Marketing ConferenceAssociated with Georgette R.