Nishtha Bhasin

Experience

• 

  Pearl Academy

  Jan 2017 - Jan 2017

  Intern

  Interactive learning on design, business, and fashion.

• 

  Fluff HQ

  Nov 2019 - Jan 2020

  Social Media Manager

  Headed the ideation and execution of content and design, driven by moment and topical marketing, and developed business proposals to collaborate with NGOs and pet-friendly cafes.

• 

  GoWest Services

  Jun 2020 - Dec 2020

  Social Media Manager

  Developed a strong and consistent brand strategy across all digital platforms, hands-on execution of content and design in the brand’s launch phase.

• 

  Qua

  Dec 2020 - Mar 2021

  Content Writer

  Conceptualised and produced well-researched content including blog posts and social media campaigns collaborating with industry leaders.

• 

  22feet Tribal Worldwide

  May 2021 - Aug 2021

  Copywriter

  Produced social copies and blogs for Delhi Airport; ideated and executed multiple social media campaigns and influencer marketing for Reebok India; campaign ideation and film casting for H&M India.

• 

  Qua

  Dec 2021 - Dec 2022

  Head of Marketing & PR, drive brand partnerships, campaigns, & influencer activity. Spearheaded rebranding & communication strategy for the year 2022 via the website, social media, new product launches, email strategy & campaign shoot.Ideated and executed the brand's first offline venture - an interactive pop-up shop.

  • Marketing Manager

    Jul 2022 - Dec 2022

  • Brand Communications Manager

    Dec 2021 - Jun 2022
• 

  Chegg India

  Jan 2023 - now

  Social Media & Copywriting Associate

  Conceptualized & implemented a social media strategy to create a niche for college students & young professionals seeking career guidance, increasing Instagram followers from 15K to 200K (↑1233%) and impressions from 1 Million to 25 Million (↑2400%) - Feb’23 vs. ‘24.Spearheaded content for all CRM campaigns including email marketing, WhatsApp marketing, SMS & OBD, website content for dashboards as well as WalkMe journeys.Led the launch & marketing of a global campaign - the Chegg.org Global Student Prize ‘24 - for the first time in India, increasing Indian participation by 429% - ‘23 vs. ‘24.Utilized analytics tools Meta Business, Agorapulse, Meltwater, and Excel to report on organic + paid campaign performances, optimizing for ROI, as well as ORM. Show less