
Timeline
About me
Email Marketing Specialist at 99 Group
Education

Politeknik negeri bandung
2018 - 2022Bachelor of applied science - basc international marketing 3.55/4.00Activities and Societies: Student executive board and student association member, courses PIC, actively publishing quantitative and qualitative research, participating and winning several competitions related to business and management. Relevant courses:• Marketing & Sales : Marketing Principle (Consumer Behaviour, International Marketing, Sales Management, B2B Marketing, Personal Selling (B2C), E-marketing (e-commerce and social media), Advertising and Promotions, Branding Management, Service Marketing, Export Import, Supply Chain Management, Marketing Strategies, and Office Management), Public Relation, and Product Development. • Business Management : Customer Relationship Management (Business Communication and… Show more Relevant courses:• Marketing & Sales : Marketing Principle (Consumer Behaviour, International Marketing, Sales Management, B2B Marketing, Personal Selling (B2C), E-marketing (e-commerce and social media), Advertising and Promotions, Branding Management, Service Marketing, Export Import, Supply Chain Management, Marketing Strategies, and Office Management), Public Relation, and Product Development. • Business Management : Customer Relationship Management (Business Communication and Customer Service), Cross-cultural Management, Occupational Safety and Health (OSH), and Business Law.• Market Research : Quantitative and Qualitative Research.• Entrepreneurship : Business Plan Development, Strategic Management, and Business Ethics.• Languages : English for business (Speaking, Listening, Reading and Writing), Chinese for business (Speaking).• Basic Financial Management : Basic Accounting and Financial Statement Analysis. Show less
Experience

Badan eksekutif mahasiswa politeknik negeri bandung
Feb 2019 - Jan 2021• Managed positive and collaborative communication throughout 47 student executive boards in Indonesia.• Contributed in establishment of the Forum Perempuan community in Politeknik Negeri Bandung accompanied 3 junior staff and collaborated with 169 members of the organization.• Organized 6 students comparative study programs with 6 student executive board partners, led discussions, and presented campus organizational materials. • Initiated external organizational comparative study by directing 6 divisions with at least 30 members in total.• Accomplished 13 organizational programs as project manager, head and member of divisions, and also MC.• Hosted campus student orientation with 2000 fresh students across major and department for two weeks.
Head of Relational Campus Division
Feb 2020 - Jan 2021Junior Staff of Public Relations Department
Feb 2019 - Jan 2020

Himpunan
Feb 2019 - Dec 2019Junior staff of student resource development department• Organized delegating process from major student association to the student executive board. • Managed communication between delegation and the student association.

Cv konveksi pa rusli
Aug 2020 - Aug 2021Co-founder, market development specialist• Researching new markets and developing relationships with prospective clients by presenting sales pitches. • Taking customer orders and creating promotional materials through social media.

Juicy emergency
Mar 2021 - Oct 2021Co-founder, marketing & design staff• Conducted market research for STP, and developed marketing campaigns (retailers collaboration, social media and ecommerce activation) associated with sustainability, food system, food waste, and climate change.• Initiated social media planning and strategy through Instagram and increased reach for 46% in just 1 month by posting feeds, stories, reels and conduct IGTV video.• Created 3-4 contents using various editing content namely Canva, Adobe Illustrator, Adobe Photoshop, and Adobe Premiere Pro according to the needs of weekly engagement targets. Show less

Pemimpin.id
Apr 2021 - Sept 2021• Running social media campaign as representative of pemimpin.id about leaderships.• Participating as pemimpin.id ambassador who will help disseminate content and programs from pemimpin.id to current social media followers and initiating pemimpin.id campaign development.• Influencing people by spreading key takeaways from 6 exclusive classes who brought up leadership topics such as Self Concept and Self Leading, How to influence people as a leader, Personal Branding & Networking in Social Media, and more. Show less
Facilitator for Duta Sahabat Pemimpin #2
Jul 2021 - Sept 2021Duta Sahabat Pemimpin
Apr 2021 - Jun 2021

Pt. ciwaruga agri indonesia
Sept 2021 - Dec 2021Sales & marketing officer• Developed companies business plan with marketing and distribution plan with market implementation through offline and online channels.• Managed 9 segmented databases worth 3000 accounts and implemented cold calling to 75 targets a day and increased sales by 50% per month on average combined with an initiated collaboration program with retailers and resellers.• Initiated brand activation strategy through social media (Instagram, TikTok, LinkedIn, and Facebook) by handling end to end content production and enhanced engagement reach by 87% on average per month on Instagram. Show less

Pt midi utama indonesia, tbk
Feb 2022 - Jul 2022Social media marketing intern• Responsible for defining, developing, and incorporating a social media marketing strategy to draw attention of prospective employees for Alfamidi around Central Java and Yogyakarta.• Measuring content performance (quality, suitability, and effectiveness) to reach engagement target through increasing numbers of likes, comments, and followers.• Managed to improve Alfamidi Karir Jogja Instagram Account reach by an average of 20%, account engagement for 15.3%, and increasing followers by 11%. Show less

99 group
Oct 2022 - Jul 2024• Managing end-to-end 10 types of email marketing campaigns for rumah123.com and 99.co from ideation, creation, and distribution targeting 12 million accounts blasted per month. Gives stable 20% open rates and 2.5% click-to-open rates average performances.• Utilizing AMP (Accelerated Mobile Page) as an organic channels that give the most leads to the business by collaborating with marketing leaders. Contribute hundreds of leads in the first year of usage as a lead generation.• Enhancing multi-channel utilization for engagement and leads contribution using drip journey strategy to specific user activities. Show less
Email Marketing Specialist
Jan 2023 - Jul 2024Email Marketing Intern
Oct 2022 - Jan 2023

Instagram
Apr 2023 - nowDigital content creator
Licenses & Certifications
- View certificate

Role of content (content and seo basics)
SemrushDec 2022 - View certificate

Email marketing certification
HubspotFeb 2023 - View certificate

Fundamentals of digital marketing
Google digital garageNov 2022 - View certificate

Toeic english proficiency
EtsJun 2022 - View certificate
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Brand operations
Badan nasional sertifikasi profesi (bnsp)Jun 2022
Honors & Awards
- Awarded to Muhamad RamadhanGraduated Cum Laude Politeknik Negeri Bandung Jul 2022 Cumulative GPA of 3.55/4.00
- Awarded to Muhamad RamadhanFavourite Creation Awardee for Product Category at Pameran Karya Mahasiswa Badan Eksekutif Mahasiswa Politeknik Negeri Bandung Dec 2021
- Awarded to Muhamad RamadhanRunner-up at Pekan Ilmiah Mahasiswa (PIM) for Business Innovation in Sustainability Politeknik Negeri Bandung Oct 2021
- Awarded to Muhamad RamadhanNational Case Competition Delegates in Marketing Management Category Bandung State Polytechnic Jul 2021
- Awarded to Muhamad RamadhanProgram Kreativitas Mahasiswa (PKM) 5 Bidang skema Kewirausahaan Bandung State Polytechnic Jul 2021
- Awarded to Muhamad RamadhanSpeaker for Personal Branding for Better Career Prospects Project WIth Us Jul 2021
- Awarded to Muhamad RamadhanTop 3 Global Youth Power Hacks Awardee as Juicy Emergency team member Restless Development, Project Everyone, and Unilever Jul 2021
- Awarded to Muhamad RamadhanApplicant for Paragon Innovation Awards 2021 Paragon Technology and Innovation Mar 2021
- Awarded to Muhamad RamadhanRunner Up for People of The Year BEM Politeknik Negeri Bandung Badan Eksekutif Mahasiswa Politeknik Negeri Bandung Jan 2021
- Awarded to Muhamad RamadhanProgram Kreativitas Mahasiswa (PKM) 5 Bidang skema PKMPSH Kementrian Pendidikan dan Kebudayaan Direktorat Pembelajaran dan Kemahasiswaan Dec 2020 I was rewarded for joining the marketing research team for the article entitled “Fenomena Ketidaksopanan Pelanggan dan Dampak Kelelahan Emosional pada Barista Kedai Kopi di Kota Bandung”
- Awarded to Muhamad RamadhanSpeaker for Introduction to Investing and Stocks Badan Eksekutif Mahasiswa Politeknik Negeri Bandung Nov 2020 Proposing the idea of Internal Trainings for Badan Eksekutif Mahasiswa Politeknik Negeri Bandung
- Awarded to Muhamad Ramadhan4th Batch SEA-TVET Student Exchange Programme Southeast Asian Minister of Education Organization (SEAMEO) Aug 2019 I was rewarded for my participation in the SEAMEO program as a Cooperating Student accompanying exchange students from Malaysia at Bandung State Polytechnic for 1 month.
- Awarded to Muhamad RamadhanPeople of The Month for BEM Politeknik Negeri Bandung Badan Eksekutif Mahasiswa Politeknik Negeri Bandung May 2019 I was rewarded for my performance during my responsibilities as a junior staff at student executive board.
Volunteer Experience
Youth Power Hacks Participant
Issued by Restless Development on Mar 2021
Associated with Muhamad RamadhanLocal Volunteer for Social Entrepreneurship Project (SOCEP) 2021
Issued by AIESEC in Bandung on Mar 2021
Associated with Muhamad RamadhanHead of External Communications on Kuliah Kerja Nyata 2019
Issued by Badan Eksekutif Mahasiswa Politeknik Negeri Bandung on Jul 2019
Associated with Muhamad RamadhanExpandana Troops - Batch 1
Issued by expandana on Feb 2021
Associated with Muhamad RamadhanEducation Rangers Initiatives
Issued by Satu Persen - Indonesian Life School on Mar 2021
Associated with Muhamad Ramadhan
Languages
- enEnglish
- inIndonesian
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