Experience

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  Arisglobal

  Jul 2013 - Dec 2016

  Digital marketing and market research associates.

  • Tracking and analyzing website visitors based on searching, browsing, identifying problems and opportunities and responding accordingly, engaging the cross-functional team where necessary• Executing the email programs mostly at the time of new product launches, cross- selling program• Drive online marketing channels such as “Off Page” and “On Page” SEO strategies• Conduct competitive analysis studies on competitors including digital footprint analysis and keyword analyses at regular basis for identifying the cost taking keywords to prevent unnecessary spend• Hands-on experience on Salesforce and Zoho CRM tool• Data Research from online source like LinkedIn, Zoom info and Hoovers• Qualified leads to support the sales forecast• Distributes inquiries and leads to the B2B sales channel• Works with sales management to be sure that 100% of all sales inquiries are followed-up.• Developing lists for Outbound Campaign Management• Managing the lead qualification, tracking and dissemination process.• Ensures that sufficient quantitative and qualitative research has been completed for the ROI for lead generation.• Delivers a monthly report showing sales results from sales inquires and leads. Show less

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  Epsilon india

  Dec 2016 - Feb 2018

  Operations analyst - 2

  • Manage B2B “Email Marketing Campaigns” for “IT and Banking Industry” from development to execution• Knowledge of email marketing automation tools such as Agility Harmony, Mail Chimp and Emma and high-level proficiency in MS Excel, PowerPoint, and Word• Experience with all aspects of email marketing — including conversion rate optimization, template design (Content Map, Segmentation, Static and Dynamic emails, Sequence, Real Time Emails, and Spam Check), A/B testing, funnel marketing, deliverability monitoring, Opt-In strategy, statistical analysis and reporting• Comfortable with basic HTML and CSS, especially as it relates to responsive email experience modifying existing code• Proof and QA campaigns to ensure 100% error free execution and monitor overall campaign health, deliverability reporting, list size and email engagement Show less

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  Nasscom

  Feb 2018 - Mar 2020

  Marketing lead at design4india initiative

  • Responsible for managing multiple Brand Communications, Internal and External Events, online and offline marketing and digital marketing programs for the NASSCOM Design4india Initiative• Manage all content published on social media - video, images, Infographics, Quote, Articles, News updates, Blogs• Develop, implement, track and optimize digital marketing campaigns across all social media and paid social media campaign like LinkedIn, Facebook, Instagram and Twitter• Defining and executing the strategy for engaging followers in social media and industry-specific forums and communities, by developing programs, storytelling, contests, etc• Design and implement email campaigns using tool (Marketo, hubspot, Harmony, MailChimp, Litmus)• Proof read emails template for clarity, spam check and mobile-friendly email • Work with team for newsletters including company updates and upgrade our email templates using graphics, personalization and advanced features.• Collaborate with teams to support lead nurture, event promotion, and data management.• Research and implement on-page and off page search engine optimization in order get pages ranked for high volume keywords and decreasing bounce rate• Handle all the Design4India initiatives Events like workshops, webinars, podcasts, Summit & Award (International Event), Tech Shows, decide revenues and strategies for the effective promotion of all offline activities.• Handle all promotional photoshoots and videography for the brand.• Work with the team to design, develop and manage all merchandise the brand promotion• Manage the participation and presentation of the brand at various industry forums• Conduct surveys and collect data, using methods such as interviews, questionnaires, public opinion polls after every event.• Measure and report performance of all online and offline marketing campaigns to measure the ROI and KPIs. Show less

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  Oracle financial services software limited

  Jul 2020 - Jul 2022

  Campaign manager

  • Plan and execute end-to-end demand generation programs for various multi-channel, multi-touch demand generation activities.• Responsible for building global marketing campaigns that generate and accelerate sales pipeline from awareness to demand generation. • Manage the content creation process with content marketing managers, partners, 3rd party vendors, agencies, and creative teams. • Develop assets that map to target audience’s and stages within the buyer’s journey which may include, eBooks, infographics, best practice guides, webcasts/virtual events, video, articles, email/nurtures, or other digital assets. • Plan, execute and promote corporate live and ondemand webinars and virtual submit with a Webinar service provider (ON24, GotoWebinar, Zoom).• Manage the day-to-day execution of campaign tasks including scheduling, budgets, resource management, approvals, communications, and performance reporting. • Build a consistent feedback loop and continuously improve and optimize lead hand-off processes with the sales team. • Collaborate with web, brand/design, SEO, and user experience teams to implement web-based marketing strategies to support the campaign, increase web traffic and engagement. • Manage the setup of content to be used in PathFactory (online content platform), analyze results with PathFactory, and help define global best practices for the campaign. • Setup and launch Email Nurture Campaigns with multiple streams and triggers using automation methodology and best practices that meets business objectives.• Measure results and optimize the nurture tracks for various segments to convert leads to customers.• Effectively track and understand marketing funnel KPIs and report to the leadership team on the impact of demand generation activities on monthly basis. • Monitor, analyse and report on performance of each campaign and communicate results and plan for improvement, check lead quality and sales follow-up, and action timely if required. Show less

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  Oracle

  Jun 2022 - now

  Digital marketing specialist 2, japac