Marti Smith

Experience

• 

  Zions Bancorporation

  Oct 2010 - Jul 2021

  • Managed end-to-end responsibilities for the business deposits product suite, including new product testing, launch, risk mitigation, communication development, and affiliate coordination.• Drove compliance and legal requirements by supervising the strategic mailing and distribution processes for the new deposit account agreement. • Oversaw strategic projects to enhance product offerings to improve the organization's competitive position in the market.• Collaborated with management to identify and resolve complex problems and obstacles. • Recognized, assessed, and mitigated risks according to SLAs.Key Achievements: Significantly raised retail business product revenue to $18M+ (11%) by executing effective plans. Set a benchmark of excellence by launching 18 new business deposit products and migrating over 1M accounts to the new product types. Show less • Supervised the vendor and merchant services contract and product suite.• Created RFPs, negotiated contracts, and developed KPIs for merchant services to measure success and track performance. • Collaborated with internal/external resources and business lines to ensure optimum quality results.• Implemented customer engagement strategies to improve customer satisfaction and customer experience scores through personalized communication. • Revamped the product set and applied data-driven insights to tailor marketing and promotional campaigns to specific customer segments to boost product awareness and sales.• Nurtured strategic partnerships with key vendors and negotiated favorable terms and conditions to ensure cost savings. • Met market needs, cost, and budgetary goals by aiding treasury management departments across the Bancorporation.Key Achievements: Increased revenue from $5M to $15M through product supervision and aligning eight regional banks in one merchant services contract. Ensured the most equitable and profitable vendor contract by completing the vendor and pricing analysis associated with the 2011 and 2015 merchant services request for proposal. Show less

  • VP, Product Manager

    Sept 2016 - Jul 2021

  • Product Manager

    Oct 2010 - Sept 2016
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  Regions Bank

  Feb 2022 - Nov 2022

  Agile Product Owner

  • Managed team backlog in JIRA and updated product and project roadmaps to reflect evolving priorities and milestones. • Conducted team/management meetings and delivered insightful presentations. Provided monthly reporting to management. Ensured that all changes adhered to enterprise requirements and standards.• Collaborated with management and stakeholders to identify and capitalize on automation opportunities for continuous improvement of operations. Key Achievements: Developed and executed product roadmaps that increased user engagement, revenue, and customer satisfaction. Automation tools introduced improved operational efficiency by 10-35% for basic use cases. Show less

• 

  Arivo Acceptance

  Nov 2022 - Oct 2023

  Product Manager

  • Coordinated the strategic transition of the accounting department from outdated applications and processes toward streamlined and automated systems. • Focused on enhancing AR/AP efficiency to improve bookkeeping standards and employee/customer experience. • Managed a highly effective product development team consisting of a technical team lead, developers, and QA engineers.Key Achievements: Coordinated efforts to implement the project's initial phase by the conclusion of 2023. Managed the product line of software solutions responsible for over $150K in annual cost reduction for the company. Show less