Emily Stephens

Experience

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  Masterpiece Weddings

  Dec 2008 - May 2009

  Event Planning Intern

  • Cultivated relationships with clients and vendors in Central Florida • Assisted at bridal shows and events with distributing promotional material and generating leads • Supported fundraising special event, Let’s Eat Cake, a wedding cake competition benefitting St. Jude’s Children’s Research Hospital including: -Created media kit -Interviewed and hired judges/bakers -Executed event schedule

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  Zimmerman Advertising

  Mar 2010 - May 2014

  • Worked with Digital Client Director to plan, organize, activate and control the day-to-day strategy, reporting and executional process while bringing a perspective to strategy development and the execution of digital creative and media plans• Guided the senior staff (traditional account management teams, interactive media and creative teams) on the planning and implementation of digital advertising and marketing initiatives to serve Client’s business as needed. This includes the development of digital media plans, budget allocation planning and management, research, the supervision of creative development and productive and campaign effectiveness monitoring • Traveled to present quarterly creative and media strategy to Tier II and III automotive retail clients • Established and tracked ROI/KPI for all marketing initiatives to measure success of campaigns and strategies.• Trained account teams on digital media, trends and other internal operational responsibilities Show less • Planned and executed the day-to-day process while bringing a perspective to strategy development and the execution of creative and media plans on behalf of Tier II and III automotive retail clients throughout the country. • Worked with senior staff on the planning and implementation of advertising and marketing initiatives to serve the Client’s business as needed. This includes the development of media plans, public relations and ground research. • Effectively presented all agency work/proposals to clients; supported other client service team members in these functions.• Assists in preparing client estimates, proposals, marketing communications and strategic marketing plans, media and public relations plans. • Reviewed and approved creative/production materials, copy, layouts, and production art, and coordinated client approval of same. • Examined billing prior to release to clients; ensures prompt collection of accounts receivable. Show less

  • Digital Client Manager

    Apr 2013 - May 2014

  • Account Executive

    Mar 2010 - Apr 2013
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  Herman Advertising

  May 2014 - Oct 2018

  Digital Marketing Manager

  • Mentored paid ads team in daily management, client relationships, strategy and new business opportunities.• Executed Pay Per Click (PPC) campaigns via Google AdWords and Microsoft Bing from monthly budgets ranging from $250-$60k while consistently improving month over month conversions and maintaining a top 3 ad position for 25 clients nationwide. • Created and implemented conversion driving ad copy and provide direction to graphics team on email blasts or banner ads.• Analyzed detailed data including search impression share, click thru rates (CTR), conversions, cost-per-click (CPC), device performance, geographic performance and average position to meet ROI goals and lead generation. • Actively engaged with clients to strategize on the overall digital strategy including media such as Pay-Per-Click (PPC), Retargeting, YouTube Pre-Roll, Mobile Geofencing, Reputation Management and Paid Facebook Campaigns.• Presented monthly digital performance to all clients.• Created new business proposals based on market research, client’s current advertising plans and overall goals. Show less

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  Ironistic

  Oct 2018 - Nov 2021

  PPC Specialist

  • Planned, developed and implemented high-converting paid ads campaigns.• Regularly performed thorough keyword research for organic and paid search placement opportunities.• Monitored key KPIs like ROI, conversion rate, website traffic, click rate and cost per click (CPC).• Crafted PPC strategies and provided proactive recommendations for clients tailored to their unique goals, strengths and challenges.• Assisted with content strategy and implementation, making sure that content aligned with best practices and user search intent.• Collaborated on the setup and maintenance of Google Analytics and Google Tag Manager tracking.• Managed client relationship, reported on key insights and frequently talked through how paid ads campaigns impacted their goals. Show less

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  Frankel

  Oct 2021 - Oct 2023

  Director Of Digital Services

  • Led and mentored a team of digital marketing managers and specialists.• Created digital marketing strategies in industries including restaurants, higher education, wealth management, fundraising and trucking.• Identified trends and insights and optimizes spend and performance based on key findings. • Provided training for teams on all aspects of digital marketing including PPC, email marketing, display advertising, YouTube Ads, organic and paid social and SEO.• Tracked and measured the performance of all digital marketing channels and its impact on revenue.• Discovered and implemented emerging platforms and systems to optimize campaign results as well as internal productivity.• Liaised with Project Management, Account Services, Creative and Leadership teams for building cohesive strategies, improving processes and improving client relationships. Show less

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  Aspire Tour

  Oct 2023 - now

  VP of Marketing

  Spearhead the development and execution of comprehensive marketing strategies for Collective Influence, overseeing a diverse portfolio of live events and entrepreneurial products.Manage a dynamic team of graphic designers, email marketers, and social media experts to execute campaign deliverables. Managed strategic partnerships with media agencies and external partners to enhance brand visibility and reach.Conceptualized and implemented multi-channel marketing campaigns to promote live events, resulting in increased attendance and sales.Developed and executed a robust social media strategy, leveraging platforms to engage and grow the audience, ultimately driving brand awareness and community building.Manage marketing budgets effectively, ensuring the efficient allocation of resources for maximum impact and return on investment.Collaborate closely with cross-functional teams including sales, product development, and customer support to align marketing strategies with overall business goals. Show less