Dorin Yew

Commercialization Award GMU Legacy Awards Dec 2010 This team led an effort to increase Hand Hygiene penetration into the Healthcare segment by addressing low reach in private clinics through a newly acquired channel partner. KCP's strength has always focused on selling bundles and with the newly launched Compact Towel & Foam Soap, this team saw an opportunity to bundle a Hand Hygiene package catering to these clinics. A cost-effective postcard blast highlighting the bundle’s benefits reached more than 500 clinics yielding more than 250,000… Show more This team led an effort to increase Hand Hygiene penetration into the Healthcare segment by addressing low reach in private clinics through a newly acquired channel partner. KCP's strength has always focused on selling bundles and with the newly launched Compact Towel & Foam Soap, this team saw an opportunity to bundle a Hand Hygiene package catering to these clinics. A cost-effective postcard blast highlighting the bundle’s benefits reached more than 500 clinics yielding more than 250,000 Malaysian Ringgit (US$81,900) of incremental business. To ensure continued momentum, the team also introduced a loyalty program to encourage repeat orders and maintain contact and build relationships with the end-user Show less