Han Gao

Experience

• 

  Sashapure

  Jun 2015 - Dec 2015

  Product Design and Management Intern

  Engaged in all phases of the design process, collaborating closely with product development and marketing leaders. Key responsibilities included:• Conducted market research and analysis.• Crafted Chinese and English copywriting.• Created product animation and motion graphics.• Developed color, material, and finish concepts.• Designed displays and packaging.

• 

  Freelance

  Jun 2016 - Nov 2018

  Design Consultant

  • Designed Yuan's visual identity, accessories, and launch screen motion animation.• Developed ZEBOT's online experience and coordinated website production.• Oversaw marketing campaigns and content production for ZEBOT's social media.• Redesigned the user experience of Armory Club's website.

• 

  Nooie

  Nov 2018 - Apr 2021

  Secured Amazon best-seller status for multiple products, while driving an impressive 10x growth in user base and sales in the second year.• Led UX/UI team to deliver design and product improvements.• Oversaw budgeting, contractor liaisons, and cross-functional team initiatives.• Directed marketing and design projects to successful completion. Crafted intuitive experiences and compelling narratives as a core member during Nooie’s startup phase, establishing strong brand recognition and customer loyalty within the first year. • Defined functionalities and designed user experience for the Nooie app.• Oversaw website production and product video projects.• Crafted brand story and product copywriting.

  • Design and Product Manager

    Feb 2020 - Apr 2021

  • UX Design and Project Management

    Nov 2018 - Feb 2020
• 

  Good Spot SJ

  May 2020 - Nov 2021

  Founding Member, Brand and Marketing

  Led branding and marketing objectives, achieving a milestone of 3000 organic followers and driving rapid revenue growth of over $1M within the first six months through effective market penetration.• Created visual identity, brand guidelines, and online experience.• Oversaw marketing strategy, content production, and social media.

• 

  Hogarth Worldwide

  Mar 2022 - now

  Content Producer @ Apple

  Collaborated closely with cross-functional teams to deliver outstanding marketing content for product launches and updates. Ensured timely and seamless execution from development to implementation.• Oversaw image content production for interactive deliverables (03/2022-03/2023).• Managed channel-specific deliverables for retail partners and social media sites (07/2024-Present).

• 

  CASVET

  Oct 2022 - now

  Managing Partner, Brand and Marketing

  Spearheaded cross-cultural design and marketing teams to establish a unique brand positioning. Elevated awareness by 351%, increased engagement by 459%, and boosted sales by 218% within a year.• Directed brand positioning, strategic objectives, business operations, and marketing initiatives.• Managed website, content production, influencer marketing, and social media.• Implemented data-driven marketing campaigns, resulting in a significant increase in ROI.