Adi Shargil

Experience

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  CNA

  Jan 2008 - Jan 2009

  Account Executive

  ▪ Account Management: Planed and managed digital campaigns for varied accounts. e.g.: Isrotel, Castro, MSD Israel.▪ Online Projects Management: Building websites for pharmaceutical brands and landing pages.

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  Next Group

  Jan 2009 - Jan 2011

  Digital Account Executive

  • Managed and monitored cross platform digital campaigns for varied accountse.g.: Isrotel, Castro, MSD Israel, Yoel-Geva, John Brice, Trident Gum & Tradenet.• Executive online projects: Building websites for pharmaceutical brands and landing pages.• Media buying.

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  Reidman College

  Jan 2011 - Jan 2016

  Digital Marketing Manager

  ▪ Digital Asset Management: Built and managed the college's advertising and digital assets (Web, Social, CRM). ▪ Performance Marketing: Hands-on planning, managing and optimizing lead generation campaigns on various digital channels (Google ads, Facebook ads, email marketing, affiliates). ▪ Content Management: Developed, coordinated, and published content across web, social media, and email platforms.

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  Nestlé Nespresso SA

  Jan 2016 - Jan 2021

  Digital and Performance Marketing Manager

  ▪ Digital Marketing Strategy: built and implemented tailored digital marketing strategies for both B2C and B2B business units, aligning with organizational goals to drive long-term growth.▪ Budget & ROI Optimization: Oversaw the digital marketing budget of over 20 million ILS annually, reaching ROAS of over 3000%.▪ Campaign Management: Managed and monitored multi-platform digital marketing campaigns - increasing eChannel sales by 260%.▪ Partnership Development: Collaborated with media partners to identify new growth opportunities (Google, Meta, Criteo, Taboola).▪ Global Team Collaboration: Report and collaborate with Nespresso' headquarters and global Nespresso marketing teams, sharing campaign ideas.▪ Data-Driven Insights: Generated data-driven insights to monitor performance, refine strategies, and uncover new business opportunities (Tableau, Google Analytics, AppsFlyers, Data Studio).▪ SEO: Managed and monitored key words optimization and content creation to increase organic traffic.▪ Key Achievements: Successfully coordinated major marketing projects, including Nespresso's Airport BTQ launch and Black Friday promotions. רוצה לראות פחות

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  GROO (Previously Groupon Israel)

  Jan 2021 - Jan 2024

  Head of Advertising and Planning Department

  ▪ Strategic Marketing Planning: Developed and executed yearly marketing strategies aligned with business objectives▪ Budget & ROI Optimization: Oversaw the marketing department budget exceeding 15 million of ILS annually, reaching over 130% in ROAS.▪ Campaign Management: Managed multi-platform marketing campaigns, including digital channels, ATL, and email marketing▪ Performance & KPIs Management: Monitoring and analyzing monthly campaigns and setting KPIs for success (e.g., Sales, Revenue, CR, CPI, ROAS).▪ Team Leadership: Led and mentored a team responsible for web planning, social marketing, and coordination with external global media partners▪ Data-Driven Insights: Generated data-driven insights to monitor performance, refine strategies, and uncover new business opportunities (Tableau, Google Analytics, AppsFlyers, Data Studio). רוצה לראות פחות