Experience

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  Anglo french transport ltd

  Jul 1987 - Dec 1987

  Administrative and marketing assistant - 6 months placement

  Preparation of customs clearance documents ,Bills of Lading - Commercial accounting bookings - Marketing prospection

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  Sphere s.a.

  Mar 1989 - Aug 1989

  Field sales representative - 6months placement -

  full accountability of a sales district in western France for SP METAL,- now renamed SPhere SASelling to a varied portfolio of retailers and distributors an innovative and premium range of household packagings under brand ALFAPAC .

• 

  Ecole spéciale militaire de saint-cyr

  Oct 1990 - Jan 1991

  Trainee officer

  Trained to become an Officer in the French Army during military service

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  9ème régiment d'artillerie de marine

  Feb 1991 - Sept 1991

  Aspirant lieutenant

  Reporting to Battery Captain - Officer in charge of organizing initial military training for young recruits

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  Whirlpool france

  Apr 1992 - Jun 2005

  Managing a diverse portoflio of accounts (Buying Groups, Chains & Mail-order) KAM team support/Field sales coordination Dec.1995-Nov.1998 : District Manager - Centre&Normandie Whirlpool-Ignis-Bauknecht-Laden-RadiolaMerging 2 separate sales teams Managing budget for in-store promoters and trade marketing investmentsApr.1992-Nov.1995 : Sales Representative - Lyon Area (France) Whirlpool & Ignis brands | ~ 80 points of sales | all channels

  • Key Accounts Manager

    Jan 2001 - Jun 2005

  • Junior Key Account Manager & Field Sales Coordinator

    Dec 1998 - Jan 2001

  • Field Sales - Sales Representative then District Manager

    Apr 1992 - Nov 1998
• 

  Whirlpool emea

  May 2005 - Apr 2018

  Set up of a new Business Unit , with P&L accountability . Member of France Executive CommitteeManaging Marketing & Sales for a wide portfolio of products sold under 4 brands : KitchenAid brand (Major Appliances) - Whirlpool Air Conditioning & Microwave ovens -Indesit Air Conditioning - Wpro Accessories & Consumables Leading a team of 6 Whirlpool Key Accounts Managers - Accountability for multi-channel free-standing appliances sales . Also actively participating to the Whirlpool-Indesit post merger project team, preparing integration of the 2 companies into 1 (harmonization of processes, KPIs , pricing , commercial contract terms, cooperation investment ROI rules ) - Negotiation leader for major joint contractual agreements of 2016 International sales coordination of pan-European Trade partners: Darty Group, Steinhoff Group, Auchan, Carrefour, Dixons Group, Nobia Group, Snaidero Group . Designed investment schemes supporting key Whirlpool EMEA priorities & ELA in all customers' local banners Leading marketing & sales of WPRO brand of consumables & accessories.Marketing strategy refresh & renewed brand promise aligned to customer needsProcesses improvement, geographic expansion, product launch effectiveness and sales development in Retail channels. Led a significant IT & logistics project. Kicked-off new packaging project and issued new brand communication guidelines Steering sales & profitability of Washers , Dryers & Washer-Dryers across 28 EMEA CountriesBuilt business plans to offset market difficulties linked to east & south europe financial crisis and to currencies volatility Coordinating category business and product management for EMEA region Defining the 3 years product plan for 3 brand platforms, based on consumer insights and brand values matrix , in close collaboration with R&D team in Germany and in the factories.Launched innovative Top Load washer "Zen, Quietest on the market" Lead successfull business case for a ~€20M investment in the dryers' factory-Full renewal of the Dryer platform * Jan 2006 - March 2008 : Senior Product Manager France "Free Standing" Managing a team of 4 product managers Accountable for category performance of all free-standing products in France * May 2005- Dec 2005 : Product Manager - Cooling & Freezing

  • Business Unit Director - Sales & Marketing Director

    Jun 2016 - Apr 2018

  • Commercial Director, Key Accounts Free Standing - France

    Jun 2015 - May 2016

  • Senior European Key Accounts Manager- EMEA

    Nov 2011 - May 2015

  • European Marketing & Sales Manager - Accessories & Consumables

    Sept 2010 - Oct 2011

  • European Senior Category Business Manager - Fabric care

    Jul 2009 - Aug 2010

  • Brand Manager Top Loaders & Dryers EMEA

    Apr 2008 - Jun 2009

  • Product Manager then Senior Product Marketing Manager

    May 2005 - Mar 2008
• 

  Haier europe

  Jul 2019 - Dec 2019

  Head of product business - france

  Merging Candy-Hoover & Haier Product Category teams following acquisition of Candy Group by Haier. Set up the multi-brand product strategy, accountable for topline, mix and product margin across categories.

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  Tcl electronics europe

  Mar 2020 - now

  Head of sales mda& air cond - france