Experience

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  Ndure pakistan

  Jan 2014 - Apr 2016

  Franchise manager

  Responsible for forecasting and achieving sales volume targets.Implementing and executing pre-selling system successfully.Planning sales activities to meet targets and motivate the sales team.Conducting in-market training and coaching with regular follow-ups.Achieving volume and revenue targets for the assigned franchise.Optimizing the use of promotional budget.Focusing on primary and secondary sales.Utilizing franchiser subsidies effectively.Identifying prime rack locations and maintaining rack integrity.Ensuring FIFO in stockroom and on shelves.Providing weekly KPI reports to management.Ensuring implementation of sales software at franchisee end.Developing new accounts. Show less

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  Bisconni

  Jun 2016 - Aug 2016

  Sales intern
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  Nestlé

  Jun 2017 - Aug 2017

  Visual merchandising intern

  • Oversee and coordinate weekly updates, including in-store displays and window arrangements• Arrange product-based merchandise to cater to customer preferences, streamline shopping experiences, manage inventory, boost sales, and stay current with trends• Develop store visuals and displays at a foundational level, presenting them in both visual and 3D formats• Strategize and execute shelf displays across all store locations• Educate and empower associates and managers in product knowledge and company visual standards• Manage and organize visual elements, such as fixtures and marketing materials• Display creativity in implementing visual merchandise standards to address unique store presentation challenges• Contribute to visual merchandising efforts in other stores, including training new Visual Merchandisers and supporting new store openings• Ensure seamless implementation of display strategies. Show less

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  Multan electric power company ltd.

  Jul 2018 - Aug 2018

  Intern

  During my time as a Project Intern at T&MP, I handled a range of responsibilities across the inquiry, HRM, legal & labor, and services departments.

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  Pepsico

  Jan 2019 - Jan 2020

  Dsr

  Main Achievements:- Fostered strong professional connections with diverse clientele by consistently surpassing their expectations and needs.- Key involvement in generating new accounts, managing daily sales, supervising SKU per call, volume per van, strike rate, productivity, sales frequency, average drop size, and call completion rate.

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  Fauji fertilizer company limited

  Jun 2019 - Aug 2019

  Marketing intern

  Effectively contributed in multiple departments including procurement, planning & logistics, advertising, administration, HR, sales, marketing research, IT, warehouse, and distribution at the north zone and regional office as a Project Intern.

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  Shahi foods

  Feb 2020 - Nov 2021

  Responsible for forecasting and achieving sales volume targets.Successfully implemented and executed a pre-selling system.Planning sales activities to meet targets and motivate the sales team.Conducting in-market training and coaching with regular follow-ups.Developing customers and segmenting channels for route to market.Meeting volume and revenue targets for the assigned territory.Effectively utilizing promotional budgets by distributor and DSR.Achieved 27% growth versus last year and supported specific SKU growth by 83%.Developing capabilities of distributors and distributor workforce.Managing distribution selection, availability, and visibility of all brands.Focusing on both primary and secondary sales.Develop all sales channels including general trade(GT), wholesale(wet market), key accounts management(KAM), keptive(Institutional sales), horeca (Restaurants and hotels), local modern trades(LMTs), international modern trades(IMTs), out of home sales(OOH),small towns etc. Show less Optimize subsidy use by ensuring distributors lift stale products, maintain van and DSR activity, develop permanent journey plan (PJP), building sales team, improve strike rate, enhance productivity, ensure return on investment (ROI), prepared and motivate stakeholder (distributor), improve area coverage, open new areas and plan routes and define beats on each route, daily morning meeting with sales team and day closing with them, ensure capital circulation and control credit from market, effective use of point of sale materials (Racks, Gandolas etc) , and implement Sales OOR modules. Maintain snack and mouth freshener availability, prime rack locations, and FIFO in warehouses and markets. Report KPIs weekly and manage PCI assets. Implement sales software at distributors and focus on new account development and competitor monitoring. Ensure timely primary sales sales completion and meet or exceed secondary sales targets, ensure funds in distributors accounts to meet targets.Prepare territory operation plan (TOP)SWOT AnalysisPJP DevelopmentSales Plan (Category, Brand, Channel)Cycle Activities CalendarCoaching PlanPerformance Review/Follow upDaily monitoring of sales targets and Sales KPIsUnique Productivity (ECO) effective coverageProductivityLine Strike (SKU/Bill)Average Value/InvoiceBrand Productivity/AvailabilityDelivering operation excellence through 6x9 basic call procedureTraining of DSR on 9 steps call Show less

  • Territory Sales Manager

    Sept 2020 - Nov 2021

  • Territory Sales Officer

    Mar 2020 - Sept 2020

  • Management Trainee

    Feb 2020 - Mar 2020
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  Bazaar technologies

  Oct 2021 - now

  Successfully launched and expanded into four key markets in Pakistan, representing 14% of the retail market, achieving the entire launch within a record time of one month per city. Expanded the #FMCG portfolio from 3 to 14+ categories in just 2 months, achieving the fastest category growth in the company. Onboarded 4 partners and transferred over 14 partnerships across the region, resulting in a 4% average margin growth. Managed the top 3 FMCG categories, growing them from $0.1 million to $0.6 million through strategic partnerships and key account management. Achieved significant growth in Aata and Sauces, over-indexing against company growth, and secured additional trade marketing spend, resulting in a substantial incremental #GMV. Implemented live dashboards to provide key metrics for stakeholders, facilitating day-to-day and strategic decision-making. Show less Implemented and optimized an automated supply and operations workflow, reducing the procurement process by 74% to enhance inventory forecasting and demand planning. This led to the establishment of monthly growth targets, increased engagement with retailers, and set average order size goals. Resolved supply bottlenecks by engaging with key players in the Interior belt, preventing inventory losses of $0.4 million per day. Introduced targeted zonal assortment, resulting in a 25% productivity boost, 67% category retention, and a 10% increase in app orders. Fostered strong supplier relationships with major players such as Mahboob Flour Mills, Al-Qaim Flour Mill, Rehmannia Flour Mill, and others. Developed a live consolidated analytics dashboard to monitor supplier contributions, productivity, order basket, brand performance, power SKUs, and other KPIs at categorical, channel, and zonal levels.Product market research Supplier/vendor sourcingPrice negotiationTransporters sourcing Quality assurance/quality check Placing Purchase order (PO)Ensuring fresh stock deliveryInbound receving/GRNEnsure damage or short expiry and claim's return processingCatalog Management SKU creation/Product listingInventory managementdemand forecasting on daily, weekly and monthly basis Purchase managementEnsuring physical count with systemCompliance managementCross functional coordination with teamPayment processing of vendorsDaily updating pricing on appDaily updating inventory count on appHaving an experience of Odoo ERP software Purchasing module Show less

  • Commercial Associate (North & Central Region)

    Mar 2022 - now

  • Commercial Executive

    Oct 2021 - Mar 2022