Anirban Basu

Experience

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  Shalimar Paints

  Oct 2009 - Oct 2010

  Trade Marketing Executive (East-1)

  • Supervised a team of 40 Sales Representatives and collaborated with Distributors, handling sales operations for the entire eastern territory; Oversaw Quarterly Sales Planning, Marketing & Branding, Business Development, Stock Planning and Monitoring, and Escalation Management.• Piloted a Customer Loyalty Program called “Shalimar - Star Colour League” on a regional level, targeted at Painters/Painting Contractors, resulting in higher customer retention and robust business growth.• Analyzed Brand attributes, market trends & intelligence for marketing solutions, and organized promotional activities such as “Painter Meets”, resulting in brand awareness.• Partnered with the Store Managers and executing innovative marketing campaigns, leading to a 30% increase in monthly revenue. Show less

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  Apollo Tyres Ltd

  Oct 2010 - Jul 2012

  Territory In-Charge

  Role: • Handling marketing & sales operations for achieving increased growth & profitability• Providing sales forecasting to ensure the sale & profitability of products; analyzing business developments and monitoring market trends• Interacting with potential customers for developing leads & sales and organizing various promotional activities for business expansion• Delivering product presentation to the customers (Product Features/Quality/Services, etc.)• Supervising dealer & fleet management activities in the assigned territory• Responsible for ensuring optimum dealer profitability with a balanced approach towards expansion & sustained loyalty of channel partnersActivities/Achievements• Handling Indian largest territory in terms of Volume and Value• Highest Gross Adds in H-2 2011• Have done lot of canopy activity and road show activity to add huge gross ands and brand promotion time to time Show less

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  CEAT Tyres Limited

  Jun 2012 - May 2016

  • Handled 2 regional offices based in Bangladesh (Chittagong & Sylhet) and orchestrated all the facets of business operations including sales and marketing, customer operations, vendor management, and team management, in compliance with consistent business practices, company policies & procedures.• Conceptualized and scheduled training workshops, along with rolling out coaching, & mentoring sessions for the team leading tocontinued talent development and improved employee engagement.• Fostered strong team engagement and cultivated a transparent work culture resulting in high productivity levels.• Enhanced distribution channel growth by harmonizing with existing channel partners and onboarding new ones.• Administered strategic business plans to achieve revenue objectives while ensuring payroll remained within budget.• Performed ongoing market research & demographic profiling to identify and capitalize on unmet market needs ahead of the curve. Show less • Facilitated with 20 major Business Partners and crafted business strategy through identification of new market opportunities, along with implementing continuous process improvement initiatives leading to sustainable business growth.• Assessed competitors by gathering current marketplace information on pricing, products & market trends, and captured market share from MRF, Apollo Tyres, JK Tyres, & BIRLA Tyres.• Drove in-depth market research and executed marketing programs resulting in increased brand visibility.• Engaged in timely & accurate sales forecast, consistently delivering quarterly P/L and revenue objectives.• Awarded as “The Best TL” in East India (Truck Tyre) in FY2013 for delivering outstanding contribution to the business.• Leveraged cost-effective marketing management and vendor negotiations to end each year an average of 15% under budget. Show less

  • Sales Development Manager( Deputated to Bangladesh)

    Oct 2014 - May 2016

  • Territory Leader

    Jun 2012 - Oct 2014
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  The Goodyear Tire & Rubber Company

  May 2016 - Apr 2018

  Distribution & Development Manager –East.

  • Monitored the network of Large Volume Dealers, Associated Dealers, and Distributors in the eastern region; Fueled distribution channel growth by strengthening relationships with key channel partners.• Recognized with the “Best DDM Award” in FY2017, for consistently delivering on all the key business parameters.• Conducted comprehensive market research and competitor analysis, as well as presented the reports to the leadership team.• Optimized business strategies and human capital as per organizational compliance, while driving cross-functional improvements.• Coordinated with vendors for procurement of display stands and maintained retailer-wise MIS for New Product Introduction launch. Show less

• 

  SKF India

  Apr 2018 - now

  Successfully managed and grew national fleet sales, institutional sales, key accounts (OEs) and new business development. Develop and implement sales strategies to target fleet customers, including state transports (ASRTUs) and Private fleets. Build and maintain relationships with fleet customers to understand their needs and provide tailored solutions. Develop and execute sales plans specific to institutional clients, considering their unique procurement processes. Coordinate with product and service teams to ensure offerings meet the requirements of institutional customers. Collaborate with cross-functional teams to ensure product development and delivery align with OE expectations. Negotiate contracts and agreements with OEs, ensuring favorable terms for both parties. Achieved a 50% increase in sales revenue, exceeding targets and driving business growth. Developed and executed customized sales plans for key accounts, improving customer satisfaction and loyalty. Worked with internal teams to align products, services, and solutions with key account needs, ensuring maximum value. Regularly communicated with key accounts for updates, feedback, and satisfaction assessments. Prepared and presented reports on sales performance, account status, and future opportunities. Explored new business opportunities through e-commerce. Show less As a core member of the GTM project team, spearheading the planning and execution of UDAAN.Led the project implementation for the southern zone (Karnataka / Andhra Pradesh / Telangana).Responsible for BRD signing off on IT tools like DMS and SFA to support the project.The distribution channel expansion is achieved by enrolling & appointing new distributors as part of the UDAAN program.Daily coordination with Distributors based on inputs from DMS Dashboard .Monthly Distributor Score Card review.Manage escalations related to receivables from DistributorsTo increase the reach and range of the SKF brand by mapping out the markets of retailers and mechanics.Leading a team of four area managers & ten RSOs involved in the project. Show less • Established a new business model for VSM Seal in 2020; Played a pivotal role in streamlining the distribution network, ensuring materials availability, driving demand generation, and overseeing new product development.• Onboarded 50 new distributors and grew annual revenue from 7.5M INR in FY’19 to 104M INR in FY’21 by expanding overseas network in Nepal / Bangladesh.• Recipient of “Star Award-Vega” in FY2021 for successfully driving channel partnerships, customer-centric sales strategies, operational best practices, and marketing functions.• Catered to customers by resolving their queries/issues and offering solutions, boosting revenue through consultative sales.• Built & implemented consistent training delivery workflows in partnership with senior leadership, supporting business objectives.• Carried out key programs, budgets, and performance measures to facilitate accountability, visibility, and exceptional productivity.• Evaluated performance trends and developed strategies to address performance issues through training and talent management.• Identified organizational bottlenecks & executed process improvement initiatives, resulting in the reduction of operating expenses.• Acted as a "Trusted Expert Advisor" to internal/external stakeholders, offering consultative advice for a range of business solutions. Show less • Directed end-to-end business operations across West Bengal and oversaw Sales & Marketing, Channel Partner Management, Vendor Relations & Budget Management, in addition to Brand Development & Creative Execution, in line with organizational goals.• Received “Best Performer of The Year Award” in FY2020, in the eastern region for redefining go-to-market strategy to deliver accelerated growth, by leveraging industry platforms via channel partnerships.• Led marketing plans, corporate communications, and awareness campaigns for increased visibility & brand recall.• Spearheaded efforts to drive sales, by developing robust sales strategies based on in-depth market research and analysis.• Tracked the performance of the sales team by creating and publishing sales reports, as well as scheduled periodic sales reviews. Show less

  • Manager – Institutional Sales -B2B, Key Account Manager -B2C , OEs -B2B ,New business development .

    Jul 2023 - now

  • Zonal Business Development Manager (South)

    Nov 2022 - Jun 2023

  • Sales Manager

    Jun 2020 - Dec 2022

  • Area Sales Manager

    Apr 2018 - Jun 2020