
Timeline
About me
Strategist @ Rethink
Education

Havergal college
-Ontario secondary school diplomaActivities and Societies: Varsity Soccer, School Mascot

Queen's university
-Bachelor of arts - bah sociology with a minor in media studiesActivities and Societies: Executive Social Media Coordinator and Creative Direction of Queen’s Women for Professional Growth (WPG) club and Queens for Critical Empowerment (QFCE) club, Queen's Conference on the Entertainment Industry (QCEI) Delegate

Bader international study centre
-Bachelor of arts - ba university exchange
Boston university college of communication
-Master of science - ms advertising 4.0/4.0Activities and Societies: AdLab, Graduate Assistant, Strike Magazine, PPRoBono 2022, COM Graduate Ambassador, Professional Clothing Closet Volunteer
Experience

Bullet daily media group inc.
Jan 2018 - Sept 2018Editorial intern- Responsible for researching and sourcing various media stories that appeal to the target market by conveying the Bullet’s values and principles in its content.- Responsible for writing beauty and lifestyle articles for the newsletter consistent with the Bullet’s brand identity.

Nvision
Jan 2019 - Jan 2020Digital marketing coordinator- Supported the execution of content marketing campaigns by consulting on SEO, posting and optimizing site content, image optimization, outreach opportunities, and keyword research.- Curated and created client-specific marketing strategies, creative direction, and social media posts in correlation with the clients' brand identity.- Assisted the research and analysis process for integrated digital marketing programs; compiled keyword research and audience selection for paid digital advertising programs. Weniger anzeigen

Bluerush
Sept 2020 - Sept 2021Marketing associate- Managed and curated content pieces bi-weekly of corporate social media platforms (Instagram, LinkedIn, Twitter) with a cumulative 12.7k followers while maintaining proper brand identity.- Strategic creation of presentations and materials to influence investor partnerships and enhance relationships. - Management of the corporate website including strategic planning, ghostwriting, coordination of the production of web content optimized for SEO and continuous updating. - Conducted industry research, competitive analysis, and complied customer and category insights to deepen understanding of the category and target audience. - Responsible for all corporate sponsorships and digital event strategies. Weniger anzeigen

Strike magazine
Sept 2022 - Jan 2022Photoshoots team member
Boston university adlab
Jan 2023 - Jan 2024StrategistSirius XM, ASCIS- Created brand audits, creative briefs and conducting qualitative and quantitative research.- Conducted focus groups, surveys and using data-centric information from online sources.- Developed essential skills in working for demanding corporate clients as part of an integrated student team across other functions (copywriting, art, account executive, etc.).

Boston university college of communication
Sept 2023 - Jan 2023Graduate assistantCOM 217: Introduction to Advertising

Publicis sapient
Jan 2024 - Apr 2025Brand Marketing Associate
Sept 2024 - Apr 2025Global Brand Marketing Strategy Intern
Jan 2024 - Sept 2024

Rethink
Apr 2025 - nowStrategistHeinz, Ikea
Licenses & Certifications

Cardiopulmonary resuscitation (cpr) certified

Smart serve certification
Smart serve
Standard first aid
- View certificate

Marketing foundations
LinkedinJul 2020
Volunteer Experience
COM Graduate Ambassador
Issued by Boston University College of Communication on Sept 2023
Associated with Sydney PottowProfessional Closet Volunteer
Issued by Boston University on Sept 2023
Associated with Sydney PottowTeaching Assistant
Issued by Art Studio for Children on Nov 2015
Associated with Sydney Pottow
Languages
- enEnglish
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