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Sydney Pottow

Sydney Pottow

Editorial Intern

Followers of Sydney Pottow1055 followers
location of Sydney PottowKanada

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  • Timeline

  • About me

    Strategist @ Rethink

  • Education

    • Havergal College

      -
      Ontario Secondary School Diploma

      Activities and Societies: Varsity Soccer, School Mascot

    • Queen's University

      -
      Bachelor of Arts - BAH Sociology with a minor in Media Studies

      Activities and Societies: Executive Social Media Coordinator and Creative Direction of Queen’s Women for Professional Growth (WPG) club and Queens for Critical Empowerment (QFCE) club, Queen's Conference on the Entertainment Industry (QCEI) Delegate

    • Bader International Study Centre

      -
      Bachelor of Arts - BA University Exchange

    • Boston University College of Communication

      -
      Master of Science - MS Advertising 4.0/4.0

      Activities and Societies: AdLab, Graduate Assistant, Strike Magazine, PPRoBono 2022, COM Graduate Ambassador, Professional Clothing Closet Volunteer

  • Experience

    • Bullet Daily Media Group Inc.

      Jan 2018 - Sept 2018
      Editorial Intern

      - Responsible for researching and sourcing various media stories that appeal to the target market by conveying the Bullet’s values and principles in its content.- Responsible for writing beauty and lifestyle articles for the newsletter consistent with the Bullet’s brand identity.

    • Nvision

      Jan 2019 - Jan 2020
      Digital Marketing Coordinator

      - Supported the execution of content marketing campaigns by consulting on SEO, posting and optimizing site content, image optimization, outreach opportunities, and keyword research.- Curated and created client-specific marketing strategies, creative direction, and social media posts in correlation with the clients' brand identity.- Assisted the research and analysis process for integrated digital marketing programs; compiled keyword research and audience selection for paid digital advertising programs. Weniger anzeigen

    • BlueRush

      Sept 2020 - Sept 2021
      Marketing Associate

      - Managed and curated content pieces bi-weekly of corporate social media platforms (Instagram, LinkedIn, Twitter) with a cumulative 12.7k followers while maintaining proper brand identity.- Strategic creation of presentations and materials to influence investor partnerships and enhance relationships. - Management of the corporate website including strategic planning, ghostwriting, coordination of the production of web content optimized for SEO and continuous updating. - Conducted industry research, competitive analysis, and complied customer and category insights to deepen understanding of the category and target audience. - Responsible for all corporate sponsorships and digital event strategies. Weniger anzeigen

    • Strike Magazine

      Sept 2022 - Jan 2022
      Photoshoots Team Member

    • Boston University AdLab

      Jan 2023 - Jan 2024
      Strategist

      Sirius XM, ASCIS- Created brand audits, creative briefs and conducting qualitative and quantitative research.- Conducted focus groups, surveys and using data-centric information from online sources.- Developed essential skills in working for demanding corporate clients as part of an integrated student team across other functions (copywriting, art, account executive, etc.).

    • Boston University College of Communication

      Sept 2023 - Jan 2023
      Graduate Assistant

      COM 217: Introduction to Advertising

    • Publicis Sapient

      Jan 2024 - Apr 2025

      • Brand Marketing Associate

        Sept 2024 - Apr 2025

      • Global Brand Marketing Strategy Intern

        Jan 2024 - Sept 2024

    • Rethink

      Apr 2025 - now
      Strategist

      Heinz, Ikea

  • Licenses & Certifications

    • Cardiopulmonary Resuscitation (CPR) Certified

    • Smart Serve Certification

      Smart Serve

    • Standard First Aid

    • Marketing Foundations

      LinkedIn
      Jul 2020
      View certificate certificate

  • Volunteer Experience

    • COM Graduate Ambassador

      Issued by Boston University College of Communication on Sept 2023
      Boston University College of CommunicationAssociated with Sydney Pottow

    • Professional Closet Volunteer

      Issued by Boston University on Sept 2023
      Boston UniversityAssociated with Sydney Pottow

    • Teaching Assistant

      Issued by Art Studio for Children on Nov 2015
      Art Studio for ChildrenAssociated with Sydney Pottow