Lauralyn (Laura)

Experience

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  17.65 Creative (Defunct)

  Feb 2007 - Jul 2007

  Multimedia Designer

  Projects included flash-based games, instructional videos, 3D stage designs, e-bulletins, corporate videos, copywriting, HTML web design, and motion graphics. Clients range from marketing agencies to government agencies (MDEC).

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  ArchiCentre Sdn Bhd

  Nov 2007 - Dec 2007

  In-House Graphic Designer

  - Designing ads for 'The Wave', a club/restaurant in Kuta, Bali- Creating company portfolio slideshows- Some maintenance for the company site — www.archicentre.com.my

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  Self Employed

  Jan 2008 - now

  With a career spanning over 17 years in the tech and creative industries (Branding, Content Creation, Sales, Marketing, Operations, Project Management, and User Experience Design), I've recently taken a pivotal turn towards social impact as an independent consultant. Key achievement: Placed 8 out of a minimum of 3 stories in 6 media outlets (South China Morning Post, Tatler Asia, Vogue Philippines e27, and more) across 3 formats (podcast, newsletter, article) and 2 languages (English, Thai) for the Ending Violence Against Women (EVAW) unit of UN Women Regional Office for Asia and the Pacific (ROAP).My portfolio and list of services can be found at https://lauralyn.journoportfolio.com/ (communications) and https://lauralyn.myportfolio.com/ (design). Show less

  • Independent Consultant

    Nov 2023 - now

  • Freelance Multimedia Writer & Designer

    Jan 2008 - now
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  Intercipta Sdn Bhd (Defunct)

  Aug 2008 - Mar 2009

  Junior Creative Director

  - Supporting the Senior Creative Director and team in developing strategic concepts, creative design and technical production.- Information gathering, project scoping/definition, content integration, copywriting, design management, overall production.

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  The Affiniti Pte Ltd

  Feb 2010 - Nov 2010

  Project Manager

  - Managing logistics of marketing collateral to our main client, Dell, locally and overseas (i.e. Singapore, Malaysia, India, China, Australia)- Account management of Dell's APAC marketing (i.e. eDM's, microsites, event collateral, premium items, corporate gifts)- Brainstorming, researching and developing pitches to new clients- Strict QC of all creative work that goes out

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  Uberfusion Sdn Bhd

  Oct 2011 - Dec 2011

  Junior Project Executive

  - Maintenance of DiGi's "DiGiLIVE" WAP portal (i.e. updates, translations, YouTube alerts, weekly reporting)- Maintenance of DiGi's SMS alerts (i.e. daily health check and reporting)- Maintenance of DiGi's WEB portal (i.e. daily updates, migration).

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  Joota

  Jan 2012 - Nov 2013

  Brand & Marketing Communications Coordinator

  Company is now defunct.- Assisted the Head of Brand Communications with planning and implementation of strategy- Conducted an internal brand audit and created the first version of Joota's brand document. Took charge of the whole process of creating the company's brand guidelines.- Designed the UI for a Beta release of Joota (i.e. wireframe, writeup, design). Laid the foundations of the UX.- Created content (writeup/audio/design) for support videos, training slides, Knowledge Base articles, marketing collateral (for on-ground events, i.e. brochures, flyers), articles/posts on Facebook, Twitter & company blog, email communications, Facebook Ads- Worked together with and supervised vendors (i.e. design teams, social media teams) and interns- Monitored social media conversations, email communications, Facebook Ad campaigns- Prepared routine reports on the health and impact of all email and social marketing communications- Provided PR assistance (i.e. preparing press kits, servicing unhappy users)- Conducted in-person product demos at Joota HQ or at on-ground events- Created and managed online contests and events within Joota.com to promote usage of Joota- Managed the content curation of our top "Joota's Picks" accounts Show less

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  Fourtitude.Asia

  Jul 2014 - Dec 2015

  Project Executive

  Managed Maintenance and Ad-Hoc accounts for an end-to-end IT solutions company.Key Achievement:Managed an IT revamp project that almost amounted to RM1 million. The project was for an insurance company, Gibraltar BSN, that wanted to revamp their corporate website to be responsive and CMS-based. The project required me to manage a team of 2 copywriters, 1 designer, 5 frontend and backend developers, and an infrastructure engineer.Project Portfolio:- Website Content Updates (CMS & non-CMS)- Social Media Maintenance, Campaigns & Media Buy- Backend Troubleshooting- Online Contests- eDMsClient Portfolio:Gibraltar BSN, Enabling Asia (Buzz me and m8), FRiENDi, Abbott (PediaSure, Isomil, Similac Mom, Similac Gain Plus, CRM, Glucerna), Cotra (Marigold & Vitagen), YES, U Mobile. Show less

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  IResidenz

  Jan 2016 - Dec 2018

  Sales and Marketing Manager

  Company is now defunct.Responsibilities:- Built a database of prospects and maintained relationships with leads and clients.- Developed the sales funnel (within Hubspot), tracking sheets (for weekly, monthly, annually monitoring purposes), Sales & Marketing strategies and budgets together with key team members.- Maintained the corporate website with Wordpress (including design and copywriting).- Managed the lead generation form, live chat & responses.- Drafted, reviewed and refined sales & marketing material, i.e. scripts, templates, objection management & FAQ documents, presentation slides, e-brochures, and more.- Sent direct mailers and made sales calls (cold- & warm-calling).- Drafted, reviewed and refined Sales & Marketing SOPs for new recruits.- Gave presentations & did product demos to Building Managers, Managing Agents, Resident Committee Members and Property Developers.- Networked (BNI, trade shows, etc.).- Did the design, copywriting and management of social media (Facebook, LinkedIn, Instagram, Google+) and email campaigns (newsletter, automated reminder emails, survey promos, etc.).- Reviewed and revised sales agreements.- Assisted the CEO with Business Development via Partnerships.Key Achievements:- Secured a client in a different state (Johor Bahru) from a cold call and, with the help of the team, got 4 properties LIVE on iResidenz within 7 months. All without having to be based in JB and no presentations or demos were given to each of those 4 properties. - Secured a Developer (Mah Sing) to launch for one of their high-density projects in Jalan Ampang (M City).- Secured a client in less than a week. Presentation to signing took around 2 hours. The average sales cycle is 1 to 3 months.- Secured a client through the property management subsidiary of a Developer to launch iResidenz for a project in KLCC (Summer Suites). Show less

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  UMAI Restaurant Software

  Jan 2019 - Jun 2020

  Sales Manager

  Brought value to F&B brands with well-designed software solutions. Managed the entire end-to-end sales cycle. Customers include F&B groups, brand/marketing agencies, conglomerates, and mom & pop shops.Key Achievements:- Secured an American ice cream parlour chain, Cold Stone Creamery, onboard our Loyalty & Marketing Automation system for Malaysia. It was a cold lead via a walk-in.- Closed a deal for a new product that was incredibly bare-bones to a cold lead and got them on a 24-month upfront subscription + got their 2 other outlets onboard (once they had opened) with another 24-month subscription.- Shortest sales cycle = 1 day (cold lead)Noteworthy Customers:Cold Stone Creamery Malaysia, T Bun Malaysia, Good Food Trio (Bijan, La Risata, Daily Grind), Naza Group (F&B Division), Beard Brothers (Beard Brothers BBQ, Beard Brothers Deli, Umami Boru), Kay's Steak & Lobster, Artisan Roast and many more. Show less

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  EasyUni.com - Asia's leading education site

  Nov 2020 - Jan 2023

  Account & Marketing Manager

  B2B Sales responsibilities include prospecting, pitching, and account management of event tech & digital marketing solutions for the education & events industry.B2B Marketing responsibilities include managing marketing interns, strategising, writing/reviewing articles, social media posts, sales enablement material & other forms of marketing communications.Key Achievements:- Brought in more than RM1 million in deals within 2 years 3 months.- Largest deal size = RM253,600 in revenue.- Average sales cycle (first contact to payment received) = around 4 months.- Average time to win a deal (first contact to invoice sent) = 2.5 months.- Average time to receive payment (after quotation sent) = less than 2 months.- Shortest time to receive payment (after quotation/invoice sent) = 11 days.Noteworthy Customers:South China Morning Post, Youth & Sports Ministry Malaysia (KBS), Universiti Malaya (Top 10 QS Asia University Rankings 2022), EdUHK (Top 10 University in Education QS Asia University Rankings 2022), and six Top 20 SETARA Universities 2018/2019: International Medical University (IMU),Universiti Kuala Lumpur (UniKL), Universiti Tunku Abdul Rahman (UTAR), The University of Nottingham Malaysia Campus (UNM), Asia Pacific University of Technology & Innovation (APU), Management and Science University (MSU). Show less

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  VivaValet

  Feb 2023 - Sept 2023

  Head of Digital Marketing & Operations

  Responsibilities:- Supported the company with administrative and project management tasks, e.g., setting up tools/emails/meetings, taking meeting minutes, handling payments, expense tracking, monitoring project timelines, etc.- Managed the content calendar for all digital media channels.- Created, scheduled, and published content for all digital media channels – website, social media, email, help centre, and more.- Worked closely with product developers during the planning stage before handing over to the technical lead to monitor.Key Achievements:- Implemented communication and project management tools that made remote collaboration easier for a team across multiple continents and time zones.- Single-handedly improved LinkedIn Page Views by 197.1%, Unique Visitors by 192.9%, New Followers by 1,500%, and Content Reactions by 1,933.3% in 14 days.- 0% Spam Complaint Rate for email marketing efforts. Average open rate = 22.9%. Highest Open Rate = 33.87%. Average CTR = 3.26%. Highest CTR = 10%. Show less

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  Asia Floor Wage Alliance (AFWA)

  Oct 2024 - now

  SEA Communications Coordinator

  I work with a diverse network of partners, alliances, and coalitions in Southeast Asia to coordinate impactful campaigns and collaborate with research and legal teams to gather evidence andinformation to support campaign demands and objectives. I contribute to the development ofcompelling communications and creatively engage diverse audiences.