Ali Hosseini

Experience

• 

  پلتفرم نوآوری باز پرابلم

  Aug 2018 - Feb 2019

  Digital Marketing Specialist
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  Alibaba Travels Co.

  Jan 2019 - Jul 2023

  Senior Performance Marketing Specialist

  SEA:-Automating paid search campaign setup using Google Apps Script and Google Ads Editor (we call it Setup Engine)-Automating target update process using Google Sheet , Google Apps Script and Google AdsScript (we call it Update Engine)- Crafting RLSA strategy and creating behavourial audinece segments in google analytics to use them as optimization signals in paid search campaigns-Creating and maintaining SEA analysis dashboards using supermetrics , Google Data Studio and Tableau-Optimizaing campaigns using a combination of best practices and Experiments on smart bidding, campaign structure, landing page and ad copy-Effective Communications with product/commercial teams to achieve business goals-Collaboration with web tracking team to implement, maintain and improve conversion trackingPaid Advertising:- Launching Facebook Ads campaigns in a new MENA market to acquire new customers and increase brand awareness- Optimizing Google Display/Discovery Campaigns for getting leads and also brand awareness- Testing YouTube Ads as a branding tactic- Optimizing app install campaigns in Google Ads network and Iranian App Stores(Cafe Bazzar and Myket) Weniger anzeigen

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  Trivago

  Jan 2023 - now

  Digital Marketing Specialist