Cyrille Fescia

Experience

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  Marketing & Music

  Jan 2004 - Jun 2004

  Marketing Assistant

  Music labels Voice Productions and Marketing & Music6 months internship > Royalties management > International licensing (Best Of, TV, Movie industry etc.) > "Best-of" productions based on genres (Funk, Disco, Pop etc.)

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  LatinAmTel

  Jan 2006 - Dec 2006

  Call Center manager

  Managing 12 operators + reporting + Analysis + Promotion

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  Com Attitude

  Jan 2007 - Dec 2007

  Sales Account manager

  Printed advertising inserts

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  Agency Cyzo

  Jan 2008 - Dec 2008

  Web Project manager

  Basic websites for small companies (html, css, php)

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  Ekstend Group

  Jan 2009 - Dec 2009

  Marketing strategist

  DIGITAL LOCAL (ad agency) > Adviser of Franck Kaddouch : https://fr.linkedin.com/in/franck-kaddouch-0a404b11 > Google's exclusive partner and agency for selling "Google for Pros" Adwords coaching for small and medium companies FOULE ACCESS (agency) > Local marketing media plans in order to generate visits to our customers > Our customers : 50 networks representing 8,000 shops in France

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  Monster Worldwide France

  Apr 2010 - Apr 2014

  CRM & Alliances manager South Europe (FR, SP, IT)

  Emailing & CRM manager> FR: over 15,000 B2B @ | over 2,000,000 B2C @ | over 30 million emails / year> Weekly and monthly news and promo : web design, content, targeting, routing, reporting> Skills: Photoshop, Dreamweaver, Unica emailing, Webtrends, Excel Web project manager (budget over € 500,000 / year) Goal : integrate a job search section (grey label) on partners' websites> Project leader, negociating, tech. specs (AMOA), Analytics (Webtrends)> Marketing : internal and external emailing, display campaigns, SEO> Partners : Newspapers like Le Monde (France), La Tribune (France), El País (Spain) etc. Project manager "Monster eDays" (100% Online Job Fair event, through 3D booths and chat system)> 2 fairs / year, 70,000 Unique Visitors / fair (10 days each), about 20 top recruiters (EDF, BNP etc.)> Project leader + promotion (emailing, display, adwords, partnerships)> Traffic analysis (Google Analytics) Show less

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  Self-employed

  Apr 2014 - Dec 2015

  Dedicate time to my family and my passion

  > Trainings through online professional video tutorials (€ 5,000 invested, 1,000 hours trained)> Raising my children (one year and five years old in April 2014)> Music production (composing, recording, mixing etc.)

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  Goldgena - Code 41

  Sept 2016 - Nov 2016

  Marketing Consultant

  Code41 is a watch brand (mechanical watches) created from scratch in march 2016 by a small watch design workshop (3 people) called Cosanova and based in Lausanne, Switzerland. They launched their first collection of mechanical watches in november 2016 through a Kickstarter crowdfunding campaign.I joined them for a 3-month mission in September 2016 in order to manage the digital marketing strategy with clear goals: increase the project's fan base through our website, a content strategy, email workflows and social posts to generate leads and nurture them before converting them into customers during the crowdfunding campaign.Results : 550 000 CHF raised in november 2016 on kickstarter, more than 10,000 members on our website and over 50,000 fans or followers on our social pages.https://code41watches.com/ Show less

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  EHL

  Nov 2016 - now

  EHL is the world's pioneer and leading Hospitality Business School, since 1893.Since 2020> Supervising Business Intelligence projects among my department> ETL Data : Extract, Transform, Load (Tableau Prep, Tableau thenPower BI)> Creation of strategic dashboards for Markting & Sales to help driving the business> Improvement and maintenance of CRM systems (project management, automations, back-end etc.)> Innovative video projects (interactive video campus tour, customized videos for accepted students etc.)Since 2019> Hubspot Super Admin> Supporting and Training our Sales Reps (from SalesForce to Hubspot Sales)> Support, Documentation, Automations (workflows, dashboards etc.)2016 - 2020> Inbound Marketing strategies (lead generation, lead nurturing, conversion)> Operational set up (HubSpot: content posting, landing pages, call-to-actions, emails ...)> Analyzing (data reporting) and Optimizing> Cross-channels approach (Content, SEO, SEA, Emailing, Social Ads etc.) Show less

  • HubSpot CRM Manager

    Jan 2024 - now

  • Market Intelligence Manager

    Jan 2023 - Dec 2023

  • Marketing Manager online

    Nov 2016 - Dec 2022