Mohamad Afendi Othman

Experience

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  AXA

  Aug 1988 - Apr 2004

  Corporate/Direct
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  MSIG Insurance, Malaysia

  Apr 2004 - now

  Broking Business Development
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  On Freelancer.com platform

  Jan 2017 - now

  Web Content Writer

  * Develop and maintain strong relationships with a diverse range of clients, consistently delivering high-quality content that met their specific requirements.* Create engaging and informative articles, blog posts, and website copy on various topics, including technology, lifestyle, travel, and business.* Conduct extensive research to ensure factual accuracy and up-to-date information in all written pieces.* Collaborate with web designers and digital marketers to optimize content for SEO, resulting in improved organic rankings and increased website traffic.* Managed client feedback and incorporated revisions to ensure client satisfaction and meet project objectives. Show less

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  The Telebehavioral Health Institute (TBHI)

  Jun 2021 - Dec 2021

  Amazon Manager

  * Authored engaging and SEO-optimized product descriptions for home office equipment, ensuring an accurate representation of features, specifications, and benefits to attract and inform customers, who were mainly professors and doctors.* Developed and implemented content strategies to improve product visibility, drive organic traffic, and increase conversions. Collaborated with cross-functional teams, including programmers, to align content initiatives with business goals.* Created comprehensive buying guides that provided valuable insights, comparison charts, and recommendations to assist customers in making informed purchasing decisions. Increased customer trust and satisfaction by delivering accurate and reliable information.* Implemented keyword research and optimization strategies to improve search engine rankings and increase organic traffic. Utilized analytics tools to monitor content performance and make data-driven optimizations. Show less

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  Boris Chakovan Writing Agency

  Jan 2022 - Nov 2022

  Content Writer

  * Researched, analyzed, and composed compelling blog posts on a router and Smart TV websites.* Stayed up-to-date with the latest tech trends, industry news, and breakthroughs, ensuring content relevance and providing readers with accurate and timely information.* Collaborated with the Head Content Strategist to ensure the quality, accuracy, and consistency of published content.* Optimized blog posts for search engines using appropriate keywords, resulting in increased organic traffic and improved visibility. Show less

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  IAPWE | International Association of Professional Writers and Editors

  Jun 2023 - now

  Writer

  Write content selected from tasks published by IAPWE