Peter Franck

Experience

• 

  WFS

  Jan 2002 - Jan 2004

  Freelancer

  Freelance employee of WFS (Field Marketing & Promotion Services): operational marketing, event management, technical support, logistics.

• 

  Film Fest Gent

  Jan 2002 - Jan 2002

  Member of the youth jury
• 

  Jigsaw Circus

  Jan 2003 - Jan 2004

  Freelancer

  Production and promotion work for the International Music Video Festival.

• 

  Cinemaan

  Jan 2003 - now

  Owner and (Web)Master

  Founder / master of the film website cinemaan.be, also editor-in-chief and film critic. We review recent cinema and home releases. In addition, we follow as many movie related gossip as possible and try to watch every trailer. We separate the wheat from the chaff and only publish the best for our readers and followers.

• 

  Acerta

  Apr 2004 - Dec 2018

  One third of Acerta's digital triumvirate. As part of the digital team, I am responsible for Acerta's digital channel. Acerta is one of Belgium’s largest providers of human resource services.Initially I focused on digital marketing and managing the existing platforms & ecosystem. Over the last three years, the focus has shifted to several digitization and web projects, which are part of the digital roadmap and strategy we have set up.Selection of projects:- Strategy, concept and setup of ikwilstarten.be (winner Cuckoo Award “Most effective traffic building”). Project management & business analysis.- Strategy, concept and setup of acerta.be. Project management & business analysis.- Selection and roll-out of a new mailer and marketing automation tool (IBM Watson Campaign Automation). Business analysis. Show less Responsible for content and (conceptual) expansion of various digital platforms (eg websites, knowledge database, ...). Web and final editor. Responsible for the digital business communication.Involved in several “(digital) content projects”:- Digital roadmap: determine strategic direction for the digital ecosystem, responsible for content analysis and information strategy (division: start-ups & independent entrepreneurs).- Knowledge management: coordination content track (setup internal knowledge database SiteCore)- Project leader European Services Directive: development of new services Show less

  • Digital Expert

    Oct 2013 - Dec 2018

  • Digital Content Manager

    Jul 2008 - Sept 2013

  • Business Analyst / Expert ikwilstarten.be

    Jun 2007 - Jun 2008

  • Expert Advisor

    Apr 2004 - Jun 2007
• 

  WicketWorx

  Apr 2015 - now

  Owner

  Freelance consultant digital marketing. I help small- to mediumsized companies with their digital strategy, I set up websites and develop an activation plan in order to attract and convert quality visitors.

• 

  IValue

  Dec 2018 - Feb 2022

  • Operations manager

    Mar 2021 - Feb 2022

  • Team Lead Performance Marketing

    Dec 2018 - Dec 2021
• 

  IO

  Jan 2022 - now

  • Teamlead Media, Advertising & Analytics

    Sept 2024 - now

  • Head of Online Media Services

    Jul 2023 - Oct 2024

  • Team lead performance marketing

    Jan 2022 - Oct 2024