Maria-Ariana Caibar

Maria-Ariana Caibar

Marketing Internship

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location of Maria-Ariana CaibarLondon Area, United Kingdom

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  • Timeline

  • About me

    ACA Finance Associate at Moore Kingston Smith (March 2025) - Advice, Audit & Accounts Social Media Assistant and Customer Service for Mind

  • Education

    • Ion Heliade Radulescu Highschool

      2014 - 2019
      Baccalaureate Degree Philology 90

      - Completed courses in language studies, literature, philology, and related fields.- Took part in extracurricular literary and language-related activities including school publications, literary clubs, and language contests.- Competent in English (fluent), Spanish (fluent) and French (intermediate)- Strong critical thinking and analytical abilities that have been cultivated from linguistic analysis and literary study.- Proficient in both written and spoken communication, as… Show more - Completed courses in language studies, literature, philology, and related fields.- Took part in extracurricular literary and language-related activities including school publications, literary clubs, and language contests.- Competent in English (fluent), Spanish (fluent) and French (intermediate)- Strong critical thinking and analytical abilities that have been cultivated from linguistic analysis and literary study.- Proficient in both written and spoken communication, as evidenced by essays, presentations, and debates.- The capacity to use internet and library resources to efficiently do research and analyse information.organised, focused on the details, and capable of handling several projects with tight deadlines. Show less

    • Middlesex University

      2022 - 2023
      MSc Branding and Marketing Communications Marketing 2:1

      - Worked for Lucky Generals for 4 months and produced an advertisement for Gü to target a new audience while meeting a deadline and maintaining business requirements.- Produced a new marketing strategy for Oliviere Wilson (luxury skincare) to target students and expand their business.- Finished a master's thesis on how the digital marketing affects the perception of tourists and the dark tourism spectrum.- Competent with structures, techniques, and concepts related to branding and… Show more - Worked for Lucky Generals for 4 months and produced an advertisement for Gü to target a new audience while meeting a deadline and maintaining business requirements.- Produced a new marketing strategy for Oliviere Wilson (luxury skincare) to target students and expand their business.- Finished a master's thesis on how the digital marketing affects the perception of tourists and the dark tourism spectrum.- Competent with structures, techniques, and concepts related to branding and marketing.- Strong critical and analytical thinking abilities, as well as the capacity to evaluate information and derive useful conclusions.- Advanced knowledge of social media management, web analytics, and other digital marketing platforms and tools.- Proficiency in strategic planning and project management, as evidenced by coursework and internships.- Analysed competitors and performed market research to find trends, opportunities, and threats in the sector. Show less

    • Middlesex University

      2019 - 2022
      BSc Honours International Tourism and Management 2:1

      - Using SPSS and Excel to analyse tourism data (GDP, employment, expenditure) in different regions of the UK.- Created a walking tour that has been presented and hold in Clerkenwell, London.- Conducted market research and competitor analysis to identify opportunities and trends in the tourism industry.- Strong grasp of consumer behaviour, market analysis, and trends in the tourist sector.- Outstanding interpersonal and communication abilities, with the capacity to engage… Show more - Using SPSS and Excel to analyse tourism data (GDP, employment, expenditure) in different regions of the UK.- Created a walking tour that has been presented and hold in Clerkenwell, London.- Conducted market research and competitor analysis to identify opportunities and trends in the tourism industry.- Strong grasp of consumer behaviour, market analysis, and trends in the tourist sector.- Outstanding interpersonal and communication abilities, with the capacity to engage productively with a variety of stakeholders.- Capabilities for strategic thinking and problem-solving as evidenced by projects and courses.- Proficiency in Spanish and Romanian which can help in communicating with visitors and coworkers from other countries.- Gained hands-on experience in customer service and event planning. Show less

  • Experience

    • Bright Network

      Jun 2020 - Jul 2020
      Marketing Internship

      - Created a market expansion project for Enterprise Car Club UK by generating marketing strategies and ensuring an analysis of the city of choice.- Ability to create compelling marketing material using social media tools and designs, as well as copywriting to increase conversion, engagement, and brand exposure.- Experience with project management techniques and tools for organising and executing work while making sure deadlines are fulfilled.- Analytical mindset with the capacity to analyse opportunities and performance in order to evaluate the success of businesses (Enterprise) by delegating a target market and focusing on creating a strategy that can attract them. - Monitoring competition in the area and providing different services to fill a gap in the industry. - Strong presentation and communication abilities to successfully explain concepts, conclusions, and suggestions.- Excellent writing and verbal communication abilities to create strong relationships with my team and solve project requirements while meeting deadline. Show less

    • North London Hospice

      Aug 2021 - Oct 2021
      Volunteer

      - Handled cash and credit card payments, operated the till, and properly and quickly completed sales transactions.- Answered questions, helped with purchases, and made sure the customer was satisfied by providing polite and supportive customer service.- Restocked inventory and set up displays.- Balanced the till and made sure that cash was handled properly and in compliance with business rules.- Worked with other volunteers and employees to guarantee the business ran well and that protocols were followed.- Helped in collecting and sorting various products, including clothing and household products (donations).- Assisted with tagging and pricing goods for sale, making sure that they were presented and labelled correctly. Show less

    • Morrisons

      Oct 2021 - Sept 2022

      - Led a team of 30 associates in providing outstanding customer service and meeting sales targets.- Implemented efficient training to improve the abilities of current employees and integrate new team members.- Developed and maintained strong relationships with customers, addressing their needs and concerns promptly and professionally.- Managed inventory levels to reduce waste and excess while guaranteeing sufficient supply availability.- Worked with the management to create and put into action plans aimed at boosting profitability and retail performance.- Overseeing daily store operations, including staffing, scheduling, and inventory management.- Resolved customer issues and complaints in a timely and satisfactory manner, fostering positive relationships and customer loyalty. Show less - Warmly welcomed clients and offered assistance with purchases, product recommendations, and questions.- Handled cash and card transactions accurately and efficiently, including processing payments and issuing refunds.- Rapidly and politely responded to complaints and concerns from customers, working to find solutions that satisfied them.- Kept the store tidy and orderly, putting displays and goods on the shelves.- Worked with my team to guarantee the shop ran smoothly and tasks were finished on schedule.- Personalised customer support, including product discovery aid and feature and benefit information.- Helped with inventory management duties, such as counting products and replenishing shelves.- Contributed to the achievement of sales targets by actively promoting products and upselling items. Show less

      • Team Leader

        Apr 2022 - Sept 2022
      • Customer Service Assistant

        Oct 2021 - Apr 2022
      • Barista

        Oct 2021 - Apr 2022
    • Mind

      Sept 2022 - now

      - Excellent communication skills, both written and verbal, coupled with creative thinking to develop compelling marketing campaigns.- Detail-oriented mindset with exceptional organisational abilities and a knack for multitasking in fast-paced environments.- Facilitated the coordination of marketing events, including workshops, online sales, influencer meet-ups, ensuring seamless execution and maximum brand exposure.- Creating content every day to engage with our customers, by using editing tools such as CapCut, Canva, Adobe Lightroom. - Collaborating with other teams (Retail, Training and Managerial) in order to ensure brand consistency. Show less - Responsible for supervision and training of the staff.- Flexible and adaptive, capable of thriving in a fast-paced, dynamic environment and making necessary adjustments to priorities and circumstances as they change.- Competence in all aspects of retail operations (cash handling, brand knowledge and opening and closing protocols).- Completed inventory and daily, weekly, and monthly monitoring.- Strong interpersonal skills and a friendly demeanour, with a commitment to provide excellent customer service.- Proven ability to prioritise tasks, make wise decisions under pressure, and handle several duties at once.- Knowledgeable about the concepts of visual presentation and merchandising to make eye-catching displays and increase sales.- Skilled in inventory management, including organising, pricing, sorting, and receiving donations to maintain the store supplied.- Capacity to manage challenging circumstances professionally and tactfully, as well as successfully respond to customers questions and issues.- Preparing stock for the next day and anticipating issues.- Responsible for supervision and training of the staff.- Completed inventory and daily, weekly and monthly monitoring.- Developed a relationship with the customers creating a loyal customer base. - Ensuring that I provide a high standard customer service.- Leading the store during annual leave or absence of a manager.- Maintaining shop standards and visual presentation.- Creating presentations for the regional Mind charities in order to maintain clarity of the stock needed in our designer store.- Training and monitoring volunteers.- Serving customers, handling cash and card payments and cashing-up at the end of the day.- Working flexibly in accordance to the needs of the store. Show less

      • Social Media Assistant

        Jan 2023 - now
      • Assistant Manager

        Sept 2022 - Dec 2023
    • Unaeon

      Nov 2023 - Apr 2024
      Marketing Assistant

      - Demonstrated ability in social media management and scheduling content (Facebook, Instagram, Twitter, LinkedIn Discord, Meta Business Suite).- Proficiency in graphic design software such as Adobe Photoshop and Canva to create visually appealing content.- Reaching out to influencers and businesses to generate partnerships and create communities- Collaborated with cross-functional teams to brainstorm innovative ideas and initiatives, contributing to the continuous growth of the brand's digital presence.- Conducted comprehensive market research and competitor analysis.- Provided efficient administrative support to the marketing department, including calendar management, meeting coordination, and enough resources for a better collaboration.- Established tactics to target our audience and contributed to the building of consumer profiles.- Created a marketing strategy in order to reach new audiences and create brand identity (start-up company).- Analysing insights and performance on a weekly basis in order to see how our campaigns are succeeding. Show less

    • Insane Grain

      May 2024 - Sept 2024
      Marketing Associate

      - Developing and executing marketing strategies and campaigns, resulting in increased brand visibility, awareness and profit.- Collaborating with external parties and agencies to ensure efficient campaigns.- Creating presentations, digital content, ensuring consistency in messaging and brand identity online and in person.- Conducting market research to identify trends, competitors, and new opportunities for growth.- Maintain up-to-date knowledge of industry trends.- Managing social media platforms, creating engaging content and implementing strategies to increase brand awareness and foster engagement. Show less

  • Licenses & Certifications