
Maria-Ariana Caibar
Marketing Internship

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About me
ACA Finance Associate at Moore Kingston Smith (March 2025) - Advice, Audit & Accounts Social Media Assistant and Customer Service for Mind
Education

Ion Heliade Radulescu Highschool
2014 - 2019Baccalaureate Degree Philology 90- Completed courses in language studies, literature, philology, and related fields.- Took part in extracurricular literary and language-related activities including school publications, literary clubs, and language contests.- Competent in English (fluent), Spanish (fluent) and French (intermediate)- Strong critical thinking and analytical abilities that have been cultivated from linguistic analysis and literary study.- Proficient in both written and spoken communication, as… Show more - Completed courses in language studies, literature, philology, and related fields.- Took part in extracurricular literary and language-related activities including school publications, literary clubs, and language contests.- Competent in English (fluent), Spanish (fluent) and French (intermediate)- Strong critical thinking and analytical abilities that have been cultivated from linguistic analysis and literary study.- Proficient in both written and spoken communication, as evidenced by essays, presentations, and debates.- The capacity to use internet and library resources to efficiently do research and analyse information.organised, focused on the details, and capable of handling several projects with tight deadlines. Show less

Middlesex University
2022 - 2023MSc Branding and Marketing Communications Marketing 2:1- Worked for Lucky Generals for 4 months and produced an advertisement for Gü to target a new audience while meeting a deadline and maintaining business requirements.- Produced a new marketing strategy for Oliviere Wilson (luxury skincare) to target students and expand their business.- Finished a master's thesis on how the digital marketing affects the perception of tourists and the dark tourism spectrum.- Competent with structures, techniques, and concepts related to branding and… Show more - Worked for Lucky Generals for 4 months and produced an advertisement for Gü to target a new audience while meeting a deadline and maintaining business requirements.- Produced a new marketing strategy for Oliviere Wilson (luxury skincare) to target students and expand their business.- Finished a master's thesis on how the digital marketing affects the perception of tourists and the dark tourism spectrum.- Competent with structures, techniques, and concepts related to branding and marketing.- Strong critical and analytical thinking abilities, as well as the capacity to evaluate information and derive useful conclusions.- Advanced knowledge of social media management, web analytics, and other digital marketing platforms and tools.- Proficiency in strategic planning and project management, as evidenced by coursework and internships.- Analysed competitors and performed market research to find trends, opportunities, and threats in the sector. Show less

Middlesex University
2019 - 2022BSc Honours International Tourism and Management 2:1- Using SPSS and Excel to analyse tourism data (GDP, employment, expenditure) in different regions of the UK.- Created a walking tour that has been presented and hold in Clerkenwell, London.- Conducted market research and competitor analysis to identify opportunities and trends in the tourism industry.- Strong grasp of consumer behaviour, market analysis, and trends in the tourist sector.- Outstanding interpersonal and communication abilities, with the capacity to engage… Show more - Using SPSS and Excel to analyse tourism data (GDP, employment, expenditure) in different regions of the UK.- Created a walking tour that has been presented and hold in Clerkenwell, London.- Conducted market research and competitor analysis to identify opportunities and trends in the tourism industry.- Strong grasp of consumer behaviour, market analysis, and trends in the tourist sector.- Outstanding interpersonal and communication abilities, with the capacity to engage productively with a variety of stakeholders.- Capabilities for strategic thinking and problem-solving as evidenced by projects and courses.- Proficiency in Spanish and Romanian which can help in communicating with visitors and coworkers from other countries.- Gained hands-on experience in customer service and event planning. Show less
Experience

Bright Network
Jun 2020 - Jul 2020Marketing Internship- Created a market expansion project for Enterprise Car Club UK by generating marketing strategies and ensuring an analysis of the city of choice.- Ability to create compelling marketing material using social media tools and designs, as well as copywriting to increase conversion, engagement, and brand exposure.- Experience with project management techniques and tools for organising and executing work while making sure deadlines are fulfilled.- Analytical mindset with the capacity to analyse opportunities and performance in order to evaluate the success of businesses (Enterprise) by delegating a target market and focusing on creating a strategy that can attract them. - Monitoring competition in the area and providing different services to fill a gap in the industry. - Strong presentation and communication abilities to successfully explain concepts, conclusions, and suggestions.- Excellent writing and verbal communication abilities to create strong relationships with my team and solve project requirements while meeting deadline. Show less

North London Hospice
Aug 2021 - Oct 2021Volunteer- Handled cash and credit card payments, operated the till, and properly and quickly completed sales transactions.- Answered questions, helped with purchases, and made sure the customer was satisfied by providing polite and supportive customer service.- Restocked inventory and set up displays.- Balanced the till and made sure that cash was handled properly and in compliance with business rules.- Worked with other volunteers and employees to guarantee the business ran well and that protocols were followed.- Helped in collecting and sorting various products, including clothing and household products (donations).- Assisted with tagging and pricing goods for sale, making sure that they were presented and labelled correctly. Show less

Morrisons
Oct 2021 - Sept 2022- Led a team of 30 associates in providing outstanding customer service and meeting sales targets.- Implemented efficient training to improve the abilities of current employees and integrate new team members.- Developed and maintained strong relationships with customers, addressing their needs and concerns promptly and professionally.- Managed inventory levels to reduce waste and excess while guaranteeing sufficient supply availability.- Worked with the management to create and put into action plans aimed at boosting profitability and retail performance.- Overseeing daily store operations, including staffing, scheduling, and inventory management.- Resolved customer issues and complaints in a timely and satisfactory manner, fostering positive relationships and customer loyalty. Show less - Warmly welcomed clients and offered assistance with purchases, product recommendations, and questions.- Handled cash and card transactions accurately and efficiently, including processing payments and issuing refunds.- Rapidly and politely responded to complaints and concerns from customers, working to find solutions that satisfied them.- Kept the store tidy and orderly, putting displays and goods on the shelves.- Worked with my team to guarantee the shop ran smoothly and tasks were finished on schedule.- Personalised customer support, including product discovery aid and feature and benefit information.- Helped with inventory management duties, such as counting products and replenishing shelves.- Contributed to the achievement of sales targets by actively promoting products and upselling items. Show less
Team Leader
Apr 2022 - Sept 2022Customer Service Assistant
Oct 2021 - Apr 2022Barista
Oct 2021 - Apr 2022

Mind
Sept 2022 - now- Excellent communication skills, both written and verbal, coupled with creative thinking to develop compelling marketing campaigns.- Detail-oriented mindset with exceptional organisational abilities and a knack for multitasking in fast-paced environments.- Facilitated the coordination of marketing events, including workshops, online sales, influencer meet-ups, ensuring seamless execution and maximum brand exposure.- Creating content every day to engage with our customers, by using editing tools such as CapCut, Canva, Adobe Lightroom. - Collaborating with other teams (Retail, Training and Managerial) in order to ensure brand consistency. Show less - Responsible for supervision and training of the staff.- Flexible and adaptive, capable of thriving in a fast-paced, dynamic environment and making necessary adjustments to priorities and circumstances as they change.- Competence in all aspects of retail operations (cash handling, brand knowledge and opening and closing protocols).- Completed inventory and daily, weekly, and monthly monitoring.- Strong interpersonal skills and a friendly demeanour, with a commitment to provide excellent customer service.- Proven ability to prioritise tasks, make wise decisions under pressure, and handle several duties at once.- Knowledgeable about the concepts of visual presentation and merchandising to make eye-catching displays and increase sales.- Skilled in inventory management, including organising, pricing, sorting, and receiving donations to maintain the store supplied.- Capacity to manage challenging circumstances professionally and tactfully, as well as successfully respond to customers questions and issues.- Preparing stock for the next day and anticipating issues.- Responsible for supervision and training of the staff.- Completed inventory and daily, weekly and monthly monitoring.- Developed a relationship with the customers creating a loyal customer base. - Ensuring that I provide a high standard customer service.- Leading the store during annual leave or absence of a manager.- Maintaining shop standards and visual presentation.- Creating presentations for the regional Mind charities in order to maintain clarity of the stock needed in our designer store.- Training and monitoring volunteers.- Serving customers, handling cash and card payments and cashing-up at the end of the day.- Working flexibly in accordance to the needs of the store. Show less
Social Media Assistant
Jan 2023 - nowAssistant Manager
Sept 2022 - Dec 2023

Unaeon
Nov 2023 - Apr 2024Marketing Assistant- Demonstrated ability in social media management and scheduling content (Facebook, Instagram, Twitter, LinkedIn Discord, Meta Business Suite).- Proficiency in graphic design software such as Adobe Photoshop and Canva to create visually appealing content.- Reaching out to influencers and businesses to generate partnerships and create communities- Collaborated with cross-functional teams to brainstorm innovative ideas and initiatives, contributing to the continuous growth of the brand's digital presence.- Conducted comprehensive market research and competitor analysis.- Provided efficient administrative support to the marketing department, including calendar management, meeting coordination, and enough resources for a better collaboration.- Established tactics to target our audience and contributed to the building of consumer profiles.- Created a marketing strategy in order to reach new audiences and create brand identity (start-up company).- Analysing insights and performance on a weekly basis in order to see how our campaigns are succeeding. Show less

Insane Grain
May 2024 - Sept 2024Marketing Associate- Developing and executing marketing strategies and campaigns, resulting in increased brand visibility, awareness and profit.- Collaborating with external parties and agencies to ensure efficient campaigns.- Creating presentations, digital content, ensuring consistency in messaging and brand identity online and in person.- Conducting market research to identify trends, competitors, and new opportunities for growth.- Maintain up-to-date knowledge of industry trends.- Managing social media platforms, creating engaging content and implementing strategies to increase brand awareness and foster engagement. Show less
Licenses & Certifications
- View certificate

The Fundamentals of Digital Marketing
Google Digital GarageJul 2020 - View certificate

Marketing on Instagram
LinkedIn - View certificate

Excel 2016 Essential Training
LinkedInSept 2020 - View certificate

CIM ACIM Member
CIM | The Chartered Institute of MarketingMay 2025 - View certificate

Content Marketing
HubSpot AcademyNov 2023 - View certificate

Career Essentials in Generative AI by Microsoft and LinkedIn
MicrosoftJan 2024 - View certificate

Email Marketing
HubSpot AcademyNov 2023 - View certificate

Business, Operations and Marketing
Bright NetworkJul 2020 - View certificate

Digital Marketing
HubSpot AcademyNov 2023
Languages
- roRomanian
- enEnglish
- spSpanish
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