Eric Roberts

Experience

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  Holston Distributing Co

  Jan 1997 - Jan 2006

  Sales

  On-Premise Key Account Manager. Increased sales and distribution in all on-premise accounts in East Tennessee, including Johnson City, Kingsport, Bristol, Elizabethton, Greenville, Jonesborough, Erwin, and Rogersville. • Managed sales team to win the Anheuser-Busch Tennessee Wholesaler of the Year award in 2001. • Strengthened relationships with vendors and marketing personnel at major sports venues like Bristol Motor Speedway that led to increased distribution and visibility of A-B brands at NASCAR and NHRA events. • Promoted to Johnson City territory (highest volume in the company) and increased to #1 in percent sales growth. • Turned around first territory from last place (#15) to #1 in the company within six months. Show less

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  Monster Energy

  Aug 2007 - Apr 2008

  Trade Development Manager

  Established sales support and market management in East Tennessee overseeing four Anheuser-Busch wholesalers and operated as a liaison between Monster Energy and A-B Distributors in the Mid-Atlantic Region. (VA, WV, NC, SC, KY, MD)• Performed presentations at wholesaler sales meetings about Monster Brands including industry trends, new products, promotions, and incentives, which led to an increased share of Monster Energy brands by 4% in East Tennessee vs. Key Competitors.• Outperformed sales quota by 50% in assigned territory by expanding key account chain call coverage for: promotional ads, displays, shelf space, and new SKU placements in accounts such as 7-Eleven, Roadrunner, Appco, Sunoco, Fast Stop, Quick Stop, Food City, Kroger, Food Lion, Ingles, etc. • Created sales incentives for wholesaler distribution, volume, SKU placements, and displays, which increased distribution by 25 to 30% percent on a monthly basis. Show less

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  Coors Brewing Company

  Apr 2008 - Jan 2009

  Key Account Executive

  Achieved sales goals, facilitated strategic planning, drove execution, and expanded key customer relationships with assigned accounts at the category manager and buyer levels during critical corporate merger.• Leveraged internal and syndicated data (i.e. Spectra and Nielsen data) to conduct in-depth product, category, and customer sales analysis to identify gap closing initiatives, make brand / package assortment decisions, determine price thresholds which increased sales trends on average of 5% vs. LY in assigned accounts.• Worked closely with internal and external partners to execute and analyze efficiency and effectiveness of promotional activities including merchandising, in-store promotions and market specific programs which increased monthly ad frequency and led to an incremental 103,000 cases in 2008 or $1.75M in sales. • Analyzed category / industry trends and competitive actions recommending proactive plans to grow and defend Coors Brewing Co. sales and profits. Show less

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  Magline, Inc

  Jan 2009 - Sept 2010

  National Sales Representative

  Developed new accounts for the newly implemented mobile service division of Magline on a national level in markets such as New York, Boston, Philadelphia, Chicago, Milwaukee, Cincinnati, Los Angeles, and San Diego.·Generated sales of Magliner products and services to targeted end use customers in the Beer, Food Service, Soft Drink, and Bottled Water industries whose primary go to market strategy include route distribution.·Identified and developed end use customers into buying accounts while selling throughout the customer organization including senior and middle management, purchasing, and actual users of the equipment.·Uncovered new opportunities with each new customer then summarized, prioritized, and coordinated each opportunity with Region Sales Manager or Route Technician. ·Provided market feedback on competitors and customers as input to develop long and short-term sales plans. Show less

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  Bimbo Bakeries USA

  Sept 2010 - May 2016

  Area Sales Manager

  Three-time performance award winner during a five and a half year, successful tenure with BBU. Expanded new territory growth, launched new product lines, and managed effective sales teams. Built and maintained winning relationships with key business partners in the Convenience, Grocery, and Mass Channels.• Called on and secured new business in Regional/ National Accounts in the Southeastern US. (MAPCO, Speedway, Pilot, Roadrunner)• Lead team to deliver on sales targets in order to grow Mainstream and Import Snack Business within existing accounts and create new opportunities in non-existing accounts. (Sara Lee, Entenmann’s, Bimbo Marinela, Barcel Takis)• Managed team accountability for meeting key performance targets; execution procedures and programs to increase team productivity, team effectiveness, & quality of work. Conducted business and performance reviews during weekly one-on-one meetings.• Developed sales and operation plans for my direct sales team, in consultation with the Director of Sales by: conducting bi-weekly one-on-ones with DOS. Weekly communication with internal partners to align with mainstream sales and operations plan. Participate in bi-weekly calls with Region leadership team.• Constructed and communicated regional sales strategies to drive profitable growth including the development of defenses against competitive threats. Worked with Southeast Business Unit marketing team. Bi-weekly calls with SEBU Snack and Marketing teams to align on strategies across SEBU. Lead SEBU North RSMs and Account Managers to implement plan through all route structures.• Responsible for overseeing the management of Independent Operator routes in the Region. Coached DSM team through effective one-on-ones with IOs. Lead DSM team to insure routes were running effectively and market execution was as planned. Insured IOs were compliant with BBU policies for IO route model and equity contracts. Show less

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  Saw Works Brewing Co.

  Jul 2016 - Jul 2017

  Senior Sales Manager

  Hired to turn around sales growth with Knoxville’s first-ever, oldest microbrewery by focusing on the East Tennessee and South Carolina markets while targeting off-premise and on-premise.Implemented aggressive sales efforts that reestablished the company’s reputation and contributed to some of the highest sell through rates among craft breweries at all Kroger, Walmart, and Food City stores and Knoxville. • Capitalized on existing relationships and reestablished trust/rapport with key customer accounts and was successful with increasing sales 24%, outselling the company’s production capacity. • Generated new business by developing the new “go to market” strategy/model for new product launches while also creating new seasonal programs; launched the new line of 16 ounce cans. • Led a major product rebranding initiative that included renaming, repackaging, and new logo development to differentiate each of the company’s beverages in highly competitive product categories. • Successfully opened up the first out-of-state distribution market in South Carolina as a new market and signed on new distributors to maximize market penetration. Show less

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  Anheuser-Busch

  Oct 2017 - now

  • Senior Key Account Manager - Club Channel Southeast Sales Region

    Jan 2025 - now

  • Sr. Key Account Manager - Food City

    Oct 2017 - Feb 2025