Experience

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  Hertfordshire students'​ union

  Nov 2002 - May 2005

  Events manager

  Running an Events Department for UHSU, planning, managing a programme of annual events relating to entertainment, pastoral, social and cultural activity whilst also providing advice and consultancy on a wide range of student run events and expanding the entertainment offering and growing the business substantially.

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  Making waves

  Jun 2005 - May 2006

  Project manager

  Project Manager for a experiential marketing agency creating and devising experiential campaigns that relate to the youth consumer market. Key Skills & Responsibilities:• Creative Brief Development & Pitching• Event, Tour Management & Venue Finding• Liaison with NUS, NUS Services Ltd and Universities• Devising and actioning a range of Experiential Marketing campaigns and guerrilla stunts• Working with brands such as: Motorola, Malibu, Aftershock, H & M & Sony Playstation• Working on inter agency campaigns• Managing Direct Marketing campaigns • Staffing• Working to a brief• Talent Booking• Client Liaison & Reporting Show less

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  Trade afterhours & egg nightclub

  Jun 2006 - Nov 2011

  Brand and promotions manager

  Global brand management of the club brand Trade. Running events at Turnmills, London, Ministry of Sound, London, Arq, Sydney and various venues in Europe.Promoter of various in house events at Egg London

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  Trade

  Oct 2006 - now

  Producer

  Management of Trade Events, a role I previously held from 2005 until 2013Trade - London’s original Afterhours, regular events at Turnmills until venue closure, since then holding events across the capital including Egg, Ministry of Sound, Pulse, Electric Brixton & The Arches

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  University college london

  Nov 2006 - Dec 2009

  Events manager

  Creating and developing a new Events Department for UCL, planning and managing a programme of annual events relating to entertainment, pastoral, social and cultural events, also providing advice and consultancy on a wide range of student run events.Key Skills & Responsibilities: • Working with Students, University Staff and Volunteers• Advising Student groups on event planning and Health and Safety issues. • Promotion and Management of regular and one off events, at a variety of London Venues• Event management for up to 10000 people in attendance.• Devising Marketing & promotion strategy for venues and events• Production and Technical Management• Line management for all Security, Stewarding, Promotions, Events and Technical staff.• Setting and management of budgets.• Health and safety. Show less

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  Koko

  May 2009 - Nov 2009

  Assistant general manager
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  Kingdom entertainment

  Dec 2009 - Nov 2011

  Head of marketing

  Managing the launch of a new Central London 1800 Capacity Live Music and Events Venue. Also within the same time period diary and marketing management of The Prince and DEX Terrace in Brixton.Key Skills & Responsibilities: • Devising launch marketing & pr strategy also co-ordinate external PR & Social Media agencies • Manage design & print• Negotiating &Managing Ticketing Contracts, allocations, agencies & On Sales • Driving & Monitoring ticket sales for both live events and club shows• Act as Promoter for all In-house events• Managing street promotion and marketing team• Growth and development strategy for Social Media assets in preparation for launch• Manage and track marketing budget • Venue diary management• Talent Booking• Develop corporate business• Introduce new business• Plan launch event Show less

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  Orange nation

  Dec 2011 - Aug 2013

  Head of marketing - venues & events

  Managing marketing activity across a group of three London venues Fire, Lightbox & Area in Vauxhall, responsible for the re-branding and repositioning of the venues as some of London's most important electronic music venues. I was employed to provide a new commercial direction for their three London venues. Following a terminal decline in their traditional business area they required a quick solution to rectify a downturn in trade. I created the "FIRE IN SESSION" concept, a series of twelve autumn events that were aimed at repositioning the venue. The series re-launched the venue on 15th Sept 2013 with a live broadcast with Mixmag Live, Steve Aoki and industry pre-event industry reception sponsored by Samsung. All events were deemed a success with in excess of 1000 attending per event Key Skills & Responsibilities: • Devising and managing marketing & pr strategy to reposition the venues • Managing the marketing team• Managing external PR Agencies• Media Buying in print and online media • Social Media Strategy • Creative Brand Management • Negotiating & managing ticketing contracts, allocations, agencies & on sales • Manage and track marketing budget venue diary management • Driving & Monitoring ticket sales • Develop corporate business. • Act as Promoter for all In-house events • Introduce new business Show less

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  Electric brixton

  Aug 2013 - Jul 2014

  Head of marketing & events (fixed term contract)

  Devising the marketing and online social strategy for one of London's most highly regarded live music and club venues. I returned to the venue that I launched in 2011 for a period of 12 months to conduct a full rebrand/repositioning and introduce a suitable marketing offer at the venue to support the venues promotions and drive ticket sales. Also developing the corporate and events side of the business and acting as promoter for in house events. • Devising and managing marketing & pr strategy to re-brand the venue • Managing external PR Agencies• Media Buying in print and online media • Digital Marketing & Social Media Strategy • Creative Brand Management • Negotiating & managing ticketing contracts, allocations, agencies • Manage each event's on sale process • Manage and track marketing budget venue diary management • Driving & Monitoring ticket sales in order to exceed promoter expectations • Develop corporate business. • Act as Promoter for all In-house events • Introduce new business Show less

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  Orange nation / fire / lightbox /on bar manchester

  Jun 2014 - Oct 2016

  Group general manager

  Leading and developing a dynamic group of companies and brands through a time of change, Orange Nation, owners of international club tour brand Orange Nation, venues Fire & Lightbox & daytime street food market Vauxhall Street Food Garden. Responsible for producing strategy for growing Orange Nation as an international brand launching across USA and growing in Europe, Sydney & South America, redeveloping festival plans, consultation on the continued repositioning and growth of Fire & Lightbox and implementing structure, consistency, procedures and financial planning into the business. As a qualified Digital Marketeer leading marketing and promotion strategy for regular events from 1000-6000c at Fire, Lightbox, Brixton Academy, Coronet Theatre, Ministry of Sound and various others Developing and implementing Marketing and Branding strategy for the launch of a new late night bar and restaurant concept: ON Bar. Key Skills & Responsibilities: • Managing all staff & departments • Developing & Implementing company strategy • Implementing financial procedures and forecasting • Marketing Strategy & PR Management• Digital and Online Strategy (Inc PPC, SEO) • Media Buying (Online & Print)• International brand development, tours & logistics • Producing business plans, briefs and presentations • Researching new business & New venue development • Setting and monitoring targets • Stocking Policy and Negotiation• Menu Development Show less

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  Night time industries association

  Dec 2015 - May 2017

  Board director
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  The art of the brick: dc super heroes

  Oct 2016 - Jul 2017

  Head of marketing

  Working for Kuma Exhibitions (FTC) on two key projectsThe Art of the Brick: DC Super Heroes in partnership with Warner Brothers promoting a major DC Comics themed art exhibition by LEGO artist Nathan Sawaya on London’s South Bank& Star Trek: The Exhibition in partnership with CBS promoting Europe’s only permanent Star Trek Exhibition based in the popular leisure destination Blackpool.

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  Img

  Jul 2017 - Nov 2018

  Senior consumer marketing manager - arts & entertainment divison

  Leading marketing campaigns and team across the IMG Arts & Entertainment Division, initially covering the division's Marketing Director on a FTC contract Wide ranging portfolio of events including The Big Feastival Festival, Natural History Museum Ice Rink, Hampton Court Palace Festival and London Bierfest. Also working across events such as Hyde Park Winter Wonderland.

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  Heart of london business alliance

  Nov 2018 - now

  Deputy Chief Executive for an alliance of 6 Business Improvement Districts in London's West End representing over 600 membersAlso holding the Role of Director of DestinationLeading on Heart of London's Destination Marketing, Cultural Strategy, Placeshaping & Public Realm, Data & Insight, Inward Investment and Evening & Night-Time Economy Strategy Leading on all aspects of destination activity for key areas of London’s West End.Areas including, marketing & pr, cultural strategy, property owner relations, partnerships, data and insights and working with a team of expert consultants to deliver place shaping strategies. Leading the destination marketing team and cultural strategy for Leicester Square, Piccadilly Circus, Piccadilly & St James's & St Martins on behalf of over 600 member businesses. including destination brand management, social & PR campaigns, installations and events Leading the consumer marketing team for Leicester Square, Piccadilly Circus, Piccadilly & St James's on behalf of 500 member businesses. including destination brand management, social & PR campaigns, installations and events These initiatives are developed to elevate the destination’s identities and businesses to ensure they remain a magnet for domestic and international audiences, and gain exposure and recognition as London’s heart of entertainment Overseeing the consumer marketing activity for Leicester Square & Piccadilly Circus - including destination brand management, social & PR campaigns, installations and events These initiatives are developed to elevate the destination’s identities and businesses to ensure they remain a magnet for domestic and international audiences, and gain exposure and recognition as London’s heart of entertainment

  • Deputy Chief Executive

    Feb 2024 - now

  • Director - Destination

    Apr 2022 - Feb 2024

  • Director of Destination Marketing

    Aug 2020 - Apr 2022

  • Head of Consumer Marketing

    Jul 2019 - Aug 2020

  • Senior Marketing Manager

    Nov 2018 - Jul 2019
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  Art of london

  Sept 2020 - now

  Director

  Art of London by Heart of London Business AllianceArt of London showcases art in every form, 24/7, behind the legendary doors of institutions, theatres and retail, and flowing through the area’s streets and laneways, to create an exceptional ‘Gallery without Walls’.In this age of experiential culture, we seek originality and authenticity, as well as new modes of engaging you in a diverse cultural journey.Art of London celebrates the transformative power of art and culture and will highlight London’s place at the epicentre of cultural expression, in the past, the present and into the future.Whether you are looking for an authentic and immersive travel experience or want to explore a unique way to experience a destination you frequently visit, we will capture your imagination with curated experiences. Show less