Experience

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  Capital fm kenya

  Oct 2005 - Sept 2012

  Senior health/science journalist

  Key Contributions:☞ Feature writing for radio broadcast and digital (www.capitalfm.co.ke). Wrote articles for Business in Africa Magazine, a former Capital group publication.☞ Reported news on radio and digital platforms on a daily basis.☞ Developed and maintained a strong network of news sources for both news and feature articles on Health and Science. ☞ Conducted extensive research and accrued a a deep understanding of current affairs.☞ Provided live radio coverage for breaking news and historical events such as General elections.☞ Produced and voiced a weekly radio feature on Science/ Environment ‘The Green Desk’ and a weekly health/topical radio feature ‘The weekend report’ as well as digital videos.☞ Scripted infomercials for various brands.My Accomplishments:🏆 Among 60 successful Journalists from around the world and the only Kenyan Journalists selected by the National Press Foundation, Washington to undergo training on HIV/AIDS and cover the International Aids Conference in Vienna, Austria.🏆 Awarded an Honorable mention- Marekebisho Media Awards for Excellence organized by Kenya's Ministry of Justice🏆 Speaker, Radio session at the World Conference of Science Journalists held in Doha, Qatar Show less

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  Ogilvy africa kenya

  Sept 2012 - Apr 2023

  Currently, I engage my services as an Accounts Director where I develop Strategic Communication Strategies for various clients in different markets, Crisis Communication, Issues Management, Stakeholder Engagement, Editorial Development, Content Generation, Media Relations among others.Key Contributions:☞ Liaising with cross-functional teams to design impactful, metrics-driven campaigns that improve brand perception.☞ Identifying business challenges and proposing analytically grounded, well-researched solutions to drive execution.☞ Negotiating with key stakeholders and securing vendor contracts to increase profitability.☞ Providing strategic direction that contributes towards increased Public Relations for clients.☞ Constant monitoring of media and regulatory environment to inform strategic advise to clients.My Accomplishments:🏆 Spearheaded the "Most Eligible Bachelor Campaign" for Ol pejeta to save the northern white rhino from extinction. The campaign led to 320% increase in donations towards the Ol Pejeta breeding program, 2.1billion+ media impressions, $165,928, 270+ estimated global PR value,2million+ Tinder swipes and was aired in 190countries in 40 languages. Show less The role entailed developing and implementing 360º Communication Strategies for various local and international clients, Developing collateral e.g. press releases, speeches, opinion editorials, presentations, FAQs, Media relations- Local and International, and Developing content for clients' internal publications/communication among other roles.Key Contributions:☞ Managed client accounts through research, planning, implementation and providing counsel on communication campaigns and activities. ☞ Client media relations strategy, management, and planning for both traditional and digital media including responding to media requests on behalf of the client and media training.☞ Developed profiles and programs for various client communication programs.☞ Developed content for external use such as but not limited to press releases, speeches,opinion editorials, presentations, Frequently Asked Questions as well as content for clients’ internal publications/communication.☞ Evaluated client brand performance and proposed innovative solutions to challenges met as well as new trends and opportunities identified in the industries.☞ Maintained and nurtured business-to-business relationships to gain loyalty, referrals and repeat business.☞ Liaised with the advertising and creative departments in order to execute a 360 approach to client campaigns.My Accomplishment:🏆 Steered a PR campaign on improving Maternal, Neonatal, and Child Health in Samburu, Kenya for M-PESA Foundation that saw a 200 percent increase in deliveries at health facilities, 90 percent increase in the number of antenatal care visits, and increases in referral services following provision of ambulances and mobile network The campaign was nominated for a Gold Sabre award (highest honor). Show less In this capacity, I developed PR plans, evaluated the effectiveness of communication channels, and recommended improvements. Key Contributions:☞ Developed content for external and internal publications and worked with management to implement various communication strategies.☞ Developed fully-fledged implementation plans and oversaw the implementation of the communications strategy.☞ Created a robust digital presence through overseeing corporate communications & branding on online & print platforms.☞ Ensured seamless communication with employees through various communications programs.☞ Aligned policies and strategies that promote the building and maintaining of a positive corporate brand.☞ Drove Brand Awareness by overseeing the development and execution of publicity content on both traditional and digital platforms.☞ Bolstered strategic partnerships with key stakeholders hence strengthening company relations.☞ Outlined work plans, determining resources, and managed the corporate communication annual budget.My Accomplishment:🏆 In 2014, I worked on a campaign on the rehabilitation of Mau- Eburu Forest by the M-PESA Foundation which received a Sabre award nomination, Show less

  • Account Director, PR & Influence

    Jul 2016 - Apr 2023

  • Senior Account Manager, PR & Influence

    Nov 2015 - Jun 2016

  • Account Manager, PR & Influence

    Sept 2012 - Oct 2015
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  Maziwa

  Mar 2023 - now

  Advisory board member
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  Safaricom plc

  Apr 2023 - now

  Communications manager