Marcia Briones

Experience

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  E21 Agência de Multicomunicação

  Jan 2002 - Dec 2003

  Art Direction

  • Creation and catalog design, logo, folder, pdv, email marketing, advertising, direct mail, stationery, external media and presentations. production monitoring.• Focus on internal communication and internal marketing.• B2B Customers: Florestal Food, Artecola and Ipiranga Química.

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  Escala City

  Dec 2003 - Jan 2006

  Art Direction

  • Creation and catalog design, logo, brochure, pdv, marketing, email advertising, direct mail, stationery, vt, external media and presentations. production monitoring.• Advertising Copywriting.• Customers: Renner, Vivo, Zero Hora, Secretariat of the RS Health, Rio Grande Advertising Association, John Deere and Unimed.• Award in the category Media Newspapers - Gold and Silver, the Hall of Propaganda in 2005.

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  Dez Propaganda

  Jan 2006 - Dec 2006

  Art Director

  • Creation and brochure design, logo, advertising, pdv, financial products and email marketing.• Exclusively for Angeloni (supermarket, gas station and pharmacy group).

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  Grupo RBS

  Jan 2008 - Jan 2009

  Marketing

  • Strategic planning.• Monitoring of payments, budgets and spreadsheets.• Monitoring teams; service and focus groups.• Campaign Management by the advertising agency and media; releases production and writing in general.• Development of promotion and participation; public study; brand exposure.• Internal communication, internal marketing and internal events.

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  Agência Branco

  Jan 2010 - Jan 2011

  Communication Specialist

  • Creation and ad design, political campaigns, typesetting ads for real estate, branding and visual programming events.• Advertising Copywriting.• Creation of customers: Lewis Furniture, Record RS, Thonart, among others.

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  Grendene S/A

  Apr 2011 - Jul 2011

  Marketing • France [temporary]

  • Strategy creation and dissemination of Power of Love collection through facebook.• Production of visual content and texts for social media.

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  Themática Propaganda e Design

  Aug 2015 - Jan 2017

  Communication Specialist

  • Creation and design of catalog, logo, pdv, email marketing, advertising, leaflets, newsletters, direct mail, external media and presentations. production monitoring.• Branding and brand management.• Advertising Copywriting.• Clients: Dell Anno, Favorita, Gran Legado, Mattielo Construction.• Administrative activities.

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  WEG

  Jul 2017 - Oct 2021

  Marketing Communication Coordinator

  Communication Management of WEG Motors - global level: branding and product exposure management, case and information development, communication actions planning, endomarketing, media management (external, internal and digital), marketing campaigns, creation and review of texts and other matters related to advertising, communication and B2B / H2H marketing in general.

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  GE Inversores Brasil

  Oct 2021 - Mar 2022

  Marketing Manager

  Responsible for all marketing activities for Brazil by GE Inversores Brasil through brand licensing by GoodWe, such as:- Management of participation in events: Intersolar South America 2021, ABSolar National Meeting and EnergyBrasil Sales Convention.- Content management for social networks from October 2021 to February 2022, including the creation of Instagram @geinversoresbr, which organically reached 220 followers in less than two months.- Renewal of the institutional presentation for Brazil, development of a new dissemination folder and coordination of the creation of various materials, gifts, etc.Finalized due to the new brand division within GoodWe, assuming the position of Marketing Manager for GoodWe for Latin America. Show less

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  GoodWe

  Oct 2021 - Mar 2022

  In charge of all the marketing activities for Latin America for GoodWe: manage the relationship with customers, identify new media partners; coordinate advertisements; align media with the company strategy, evaluate the strength of local solar medias; generate content to share across the solar medias according to local customers and culture; coordinate inverter’s training to solar installers across the country; manage participation at the events and regional forums; identify opportunities to raise the brand awareness; organizing and coordinating product training and new-product launching events; work together with research & sales team; follow up market research and analyze consumer needs and market situation; competitors dynamics; set up annual marketing plan; follow up the development of marketing strategies and budget. Show less Responsible for all marketing activities for Brazil by GE Inversores Brasil through brand licensing by GoodWe, such as:- Management of participation in events: Intersolar South America 2021, ABSolar National Meeting and EnergyBrasil Sales Convention.- Content management for social networks from October 2021 to February 2022, including the creation of Instagram @geinversoresbr, which organically reached 220 followers in less than two months.- Renewal of the institutional presentation for Brazil, development of a new dissemination folder and coordination of the creation of various materials, gifts, etc.Finalized due to the new brand division within GoodWe, assuming the position of Marketing Manager for GoodWe for Latin America. Show less

  • GoodWe Latin America Marketing Manager

    Oct 2021 - Mar 2022

  • GE Solar Inverter Marketing Manager

    Oct 2021 - Mar 2022
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  Dell Technologies

  Mar 2022 - now

  B2B Marcom Production Manager

  As a Marketing Communication Production Manager, I activate marketing campaigns and strategy for the United States of America, Canada and Latin America – from briefing through building marketing materials, creative reviews and compliance, and deployment – that drive sales demand for Dell Technologies solutions and services by connecting across the marketing organization on the delivery of global and regional marketing campaigns.My skills for this role include: • Responsible for delivering marketing campaigns assets including online advertising (static and html5), social media, video, email, and print• Serve as subject matter expert on content management and multi-vehicle execution• Develop vehicle production strategies, including process improvements, scheduling, problem solving, and managing innovations with content and creative• Create end-to-end emails with regional localization in Sales Force Marketing Cloud• Ability to edit images, videos, HTML, and JavaScript to prepare creative assets for deployment, setting accessibility resources to the localized campaigns • Serve as a technology and marketing communications expert, providing insight and advice to stakeholders on how best to maximize campaign success with available technology and processes Show less