Anna Ratcliffe

Experience

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  Cactus TV

  Apr 2006 - Oct 2010

  Executive Assistant
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  VIP SKI

  Dec 2011 - Apr 2012

  Chalet Host
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  Cactus Kitchens

  Jun 2012 - Oct 2012

  Start-up Project Manager
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  VIP SKI

  Nov 2012 - May 2013

  Resort Manager- Meribel

  Spent a winter season in the beautiful snow-capped Alps leading and supporting a team of 26 resort staff. Managed and reconciled accounts and maintained relationships with key partners in the resort. Responsible for troubleshooting and resolving guest issues. Motivated and monitored the staff to ensure excellent customer service.

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  Cactus Kitchens

  Jun 2013 - Aug 2017

  Managing Director

  With a curious thirst for entrepreneurial projects and a love of creative and operational challenges, I developed this business and brand within a highly competitive market. KEY ACHIEVEMENTSVoted ‘Cookery School of the Year’ in the Food and Travel Magazine Readers Awards 2016. Via redefining the core proposition and visual identity of the business and developing the brand’s product offerings to position the company as a market leader.Finalist for ‘Microbusiness of the Year’ - Amazon Growing Business Awards 2016 and selected for the British Library’s Innovating for Growth Programme 2016 via demonstrating enterprise and innovation in a competitive marketplace.Delivered significant revenue growth -184% increase in turnover from year 1 to year 3 via developing a sound sales and marketing strategy for both B2C and B2B markets and as a result of forming significant partnership relationships.*Mastermind growth and business development strategy with a consumer centred focus in mind.*Managed and developed relationships with key stakeholders, brand partners and key suppliers.*Creative lead for all brand and product development. *Designed and set marketing and communications strategy for both B2C and B2B channels.*Detail focused with a exceedingly high quality approach to all tasks.*Led and developed a team that grew from 2 to 10 members of contracted staff which included all human resources aspects.*Fostered a collaborative and nurturing approach within the team- including motivational quote of the week and monthly lunch meet-ups.*Business function optimisation including managing bid and delivery programme of a 30K new website build and CRM system, reevaluating the procurement process and initial staffing restructure.*Passionate about purpose and profit coexistence, initiated partnerships with local youth club and charity to host educational cooking classes. Show less

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  Wimbledon - The All England Lawn Tennis Club (Championships) Limited

  Aug 2017 - now

  (Maternity cover)

  • Debenture Relationships Manager

    Aug 2018 - now

  • Partnerships Manager

    Aug 2017 - Aug 2018