Faizan Ashraf

Experience

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  Xper2Go Pvt. Ltd

  Mar 2006 - Apr 2008

  Service Delivery Manager

  Point Of Contact - Being the main person to entertain all clients at first hand my duties were mainly of handling queries, analyzing and channeling it to the relevant Engineers either remote or on-site technician, client contact person was mainly GM of Hospitality industries or owners of Real Estate businesses.Customer Delivery Level - Direct responsible for Customer satisfaction, their queries are properly handled with proper protocol. Directly responsible to upkeep the standardization in processes and ensuring their service delivery ratio to be at optimum level.Billing and Invoicing - Assisting Finance department in generating Invoices, billing cycle and follow-up over pay-check, keeping the entire report infrastructure.Assistant to COO - Maintaining all minute of Meetings, reporting, monthly analysis report client wise and employee wise. Show less

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  Dawood Islamic Bank Limited

  May 2008 - May 2009

  Telephone banker

  Call Center Management -Handling daily calls of potential customers with standard replies to queries, complaints and leads, blocking/Activation of Debit Cards.MIS Management -Generating Call Logs, Leads, and Complaints and input their resolutions, getting feedback from different departments to complete Complaint Management cycle.ATM Monitoring - Monitoring nationwide DIBL ATM Machine for out of order issue, Cash replenishment issue.Assistant to Operation Department - Apart from handling Call Center JDs, additional duties were to assist operation’s staff to cope up with their daily task such as generating ATM issuing, MIS & maintaining different loges etc. Show less

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  Burj Bank Limited

  May 2012 - Feb 2016

  Marketing Officer

  Maintenance and upkeep of the Corporate Brand Identity – Creation, standardization and upkeep of the corporate brand manual, Direct responsible to approve in-house designs ensuring the brand guideline is intact, Brand Custodian of all Marketing touch points, upkeep the brand’s image, identified the needs of standardization, administrating the brand guideline is followed.In-House Graphic Designer – Designing graphical interferences of all Sale campaigns, BTL /ATL activities Direct responsible for getting adaption done for commercial graphics, offset printing artworks, designing and publishing of Internal News-letter i.e Burj-Bulletin. Designing web-banner for corporate website and internal portal and directly managing of uploading content over the website and Social Media.Brand Activation & Event Management -Ensuring end to end execution of brand activation activities, managing events, BTL, ATL and Career Fairs.Social Media Management –Administering, preparing the concept for campaigns, designing artworks, generating reporting infrastructures such as leads, complaints, queries and analytics reports. Ensuring replies to the customer via getting answers from relevant stakeholders.Corporate Giveaways and Souvenirs - Point of contact for Marketing collaterals and giveaways, managing resources, also the production of new and existing giveaways, promotional giveaways, seasonal gifts to corporate customers and shareholders.Marketing Services -Day to Day vendor management their billing and payments getting all relevant approvals ensuring to issue them work-orders and keeping a track on TAT for the job done. Managing of all approvals, product papers, audit requirements, legal contracts, ADC collaterals, documentation of Charity Disbursement Committee, record keeping of all PR agency reports and directly responsible for making the monthly presentation of Marketing achievement and future plans. Show less

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  BankIslami Pakistan Limited

  Feb 2016 - Aug 2024

  Digital & Social Media Marketing:Direct responsible for planning, developing, implementing and managing marketingcampaign over digital platforms accountable for social media engagement and its marketing, web analytics, GDN and Google search Ad Brand Activation /BTL / CSR :Strategic planning and conceptualization of activities in order to get optimum awareness inboth conventional and digital mediums, thematic campaign designing and end to endevent management of BTL & CSR eventAdvertising Agency Management:Directing Agency over the product development ensuring optimum efficiency of the endproduct, focusing on Objectives, Strategies and long term goals and that they are wellcommunicated, ensuring the creative concept and communication plan is executed professionally.Branch branding & Branch Expansion Management:Single handedly executing countrywide branch branding queries, maintaining TAT gettingoptimum output through vendor management skills, Accountable for branch brand visibilityensuring standardization and responsible for new branch opening, adding new ideas &innovation to enhance the brand imageMarketing ServicesSupervising the team for Day to Day Marketing Services’ activity such as Print Advertisement (Newspaper & Magazine), corporate website management, intranet, sponsorships,vendor billing, creative agency, PR Agency, Development of Marketing collateral. Directlyaccountable for managing and spending of annual budget Show less I commenced my professional journey at BankIslami as a Marketing Services Officer. In this role, I assumed sole accountability for bolstering the brand presence across the entirety of the brand. This encompassed overseeing branch branding, vendor management, and executing below-the-line activities. I took charge of standardizing branch branding, including signages, and meticulously managed the allocated budget to ensure uniform visibility across all branches.Recognizing that each branch holds a distinct perception value, especially for new walk-ins and potential customers, my primary responsibility was strategically positioned to address inquiries pertaining to branding. I was instrumental in preserving and enhancing brand visibility, ensuring that every branch exuded a consistent look and atmosphere akin to any other branch in the network.below are my Responsibilities:1. Brand Strategy & Planning:- Develop & execute branch-specific branding strategies aligned with the overall brand objectives.2. Branch Branding Execution:- Create and implement visual elements such as signage, displays, & promotional materials to maintain brand consistency. Oversee the production & installation of branch-specific branding elements.3. Compliance and Standards:- Ensure all branch branding materials adhere to brand guidelines, legal requirements, & regulatory standards. Conduct regular audits to assess brand compliance at each branch location.4. Collaboration and Coordination:- Liaise with regional managers & branch managers to understand local market needs and tailor branding efforts accordingly. Coordinate with external vendors & design teams to ensure high-quality execution of branch branding projects5. Performance Measurement and Reporting:- Track and analyze timelines to branch branding efforts. Provide regular reports & recommendations for optimization.6. Budget Management:- Develop and manage budgets for branch branding initiatives, ensuring cost-effectiveness Show less

  • Manager - Marketing & Brand Visibility Section

    Apr 2018 - Aug 2024

  • Marketing Officer Brand Visibility

    Feb 2016 - Apr 2018
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  Al Baraka Bank Pakistan Ltd.

  Oct 2024 - now

  RVP - Manager Marketing & Corporate Communications