Bala Amulya D

Experience

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  Workplace Options

  Mar 2020 - Aug 2022

  Case Manager/ Interim UX Researcher

  ● Spearheaded 1:1 counseling and 300+ cases for clients in the United States and India by conducting 2000+ interviews, understanding their pain areas and delivering tailored counseling with 87% return rate● Partnered with Product Owner to understand product vision for launching a “iConnect You App” for 100K+ clients and defined a UX research roadmap to conduct user interviews, focus groups and surveys● Presented research summary, highlighted customers’ needs and pain areas, and provided actionable insights and actionable recommendations for product features and designs for iOS and Android Apps● Performed market research and competitor benchmarking, discussed key product features and created wireframes in partnership with the product development teams to address market gaps/customer needs● Conducted usability testing to proactively identify and resolve App usability issues that resulted in 90K+ downloads in 4 years with 3.2 star average rating and bringing $62K in revenue through the App Show less

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  Percept UX

  Nov 2022 - now

  UX Research Consultant

  ●Analyzed and tested 29 website features for Fortune 500 and start-up companies in cyber security, e-commerce, fitness, insurance, healthcare, gaming, EdTech industries and provided user feedback● Partnered with UX Researchers to document customer feedback, user behavior, user preferences and A/B testing outcomes through interviews, surveys and usability testing and recommended design changes● Led UX research initiative to update public parking signs at Arizona State University by defining research roadmap, implementing research methodologies such as surveys, interviews, concept and usability testing● Created persona maps, customer journey, product use cases, collected user feedback and leveraged data-driven insights to identify area of improvement opportunities for public parking with 191 users/day● Created 7 wireframes using Figma to address users’ pain areas and to industry best practices● Developed and recommended design changes for parking signs, influenced university administration to adopt recommended designs and implemented the changes to meet users’ needs Show less