Experience

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  Sap

  Apr 2011 - Jun 2023

  CIS BMO:• Monitoring of strategic and operating CIS Mkg KPIs performance. • Preparation and representation CIS Mkg Team at Regional Demand Steering & Regional Mkg Performance meetings.SMC CIS Key User:• Leading all the email marketing in CIS, from planning to execution.• Ensure high-quality, timely email campaigns using the SMC tool.• Monitor and analyze mailing list quality.Telemarketing Team Lead: • Oversee telemarketing team performance and align with regional goals.• Build relationships with the MEE region Tele Hub Manager and external agency.• Lead recruitment and onboarding of new telemarketing agents. Show less • Lead two key areas: Partner Marketing and General Business Marketing.• Develop and implement integrated marketing strategies and lead generation programs to build the sales pipeline and increase brand awareness of SAP solutions in target industries such as Wholesale, Construction & Building Materials, Consumer Packaged Goods (CPG), and Transportation.• Conduct market and competitive landscape analysis, including SWOT assessments, and contribute to the development of Go-to-Market strategies.• Drive channel marketing initiatives by collaborating closely with partners to generate demand and involve them in key marketing campaigns. Show less

  • CIS Business Marketing Operations & Telemarketing Team Lead | SAP Marketing Cloud Key User, SAP CIS

    Sept 2017 - Jun 2023

  • Industry Campaign Manager & Partner Manager, SAP CIS

    Jan 2014 - Sept 2017

  • Tele Sales Campaign Manager | Junior CIS BMO | Telemarketing Supervisor, SAP CIS

    Jan 2013 - Jan 2014

  • Junior CIS BMO (Business Marketing Operations) , SAP CIS

    Apr 2011 - Jan 2013
• 

  Awara it

  Jun 2023 - Mar 2025

  I lead Marketing across diverse countries and regions, including Spain, CIS, and diverse global markets, steering Marketing team to achieve strategic business goals. My focus includes:o Developing and executing integrated marketing strategies to drive awareness, demand generation, pipeline building, and pipeline acceleration.o Planning, leading, and managing projects to ensure successful implementation of Mkg programs tailored to regional cultural and market specifics.o Analyzing market trends, competitive landscapes, and customer needs to create impactful value propositions.o Optimizing Mkg budgets to maximize ROI and achieve growth targets.o Building strong partner ecosystems to enhance market presence and brand recognition. Show less 1. Marketing Strategy & Leadership: Creating and leading the marketing agenda for Microsoft Workloads, primarily ERP solutions like Finance Operations (FO), Business Central (BC), and CRM across key markets such as Kazakhstan, Azerbaijan, Spain, and Italy.2. Strategic Planning: Developing and executing comprehensive marketing plans aimed at regional growth and market penetration.3. Event Management: Planning and executing both online and offline events, including industry exhibitions and conferences, to increase brand visibility and customer engagement.4. Digital Marketing: Launching impactful landing pages, driving email campaigns, and collaborating on digital initiatives to boost lead generation and enhance brand presence.5. Content Creation & Proposal Development: Crafting customer-specific proposals, case studies, offers, and digital content (infographics, demos, email templates, presentations, videos), effectively simplifying complex solutions to drive engagement and conversion.6. Lead Management & CRM: Designing and coordinating lead journeys, implementing lead review processes, and developing templates for tracking marketing activity. Optimizing CRM processes to ensure efficient lead tracking and conversion.7. Database Management & Segmentation: Conducting customer segmentation and creating detailed target customer profiles to improve targeting for marketing initiatives.8. Co-Marketing & GTM Strategy: Driving co-marketing and go-to-market (GTM) strategies with key vendors, managing partner marketing campaigns to amplify reach and impact. Show less

  • Global Marketing Director

    Jan 2025 - Mar 2025

  • Global Marketing Manager

    Jun 2023 - Dec 2024