Reda Benslim

Experience

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  Foster Groupe

  May 2019 - Jul 2019

  Assistant Art Director

  A three months internship in a small structure filled with dynamism, young and happy people doing interesting, exciting and rewarding work. What better way to close one’s first business school year? The past two months spent at Foster Groupe were an extremely enriching experience both personally and professionally. The opportunity to hone my skills in graphic design and writing, and in addition to broaden my field of expertise to areas that I thought were inaccessible was by far the flagship of this period of internship. The direct contact with the internal workings of the agency only made me even more eager to launch my own agency Show less

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  Reda Benslim

  Nov 2019 - Jul 2021

  Brand Identity Designer & Consultant

  - Designed logos, full brand identities & user interfaces for 9 local & international clients. - Delivered brand strategy & positioning consulting for 3 international clients.

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  Boston Consulting Group (BCG)

  Jan 2020 - May 2020

  Professional Immersion Project

  CSR (Corporate & Social Responsibility) school project under supervision of Boston Consulting Group (BCG), as a part of their pro-bono work. The main mission was helping BAYTI, a powerful non-profit organization, in developing their 2020-2023 communication strategy.

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  Inetum

  Feb 2021 - Jun 2021

  Junior Consultant Intern

  - Building a practical framework for diagnosing the digital maturity of clients and proposing solutions adapted to the digital transformation initiatives undertaken - Developing a new digital transformation offer and pitch as part of the firm's business development strategy- Assisting in the standardization of business procedures for Maroc Assistance Internationale

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  Montrichard Group

  Oct 2021 - Dec 2023

  Brand Manager

  Brand management for 2 DTC watch brands, more details in sections dedicated to each experience.

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  Filippo Loreti

  Dec 2021 - Jan 2023

  Brand Manager

  - Crafting design briefs, approving creatives, and optimizing subject lines for cohesive e-commerce branding- Crafting & optimizing e-commerce email campaigns and customer flows on Klaviyo - Taking ownership the Shopify store, constantly striving to optimize conversion rates (CRO) & AOV) by testing new features & offers as well as resolving issues promptly.- Collaborating to integrate new e-commerce products and manage the store's merchandising strategy. - Strategically managing end-to-end evergreen campaign process like Summer Sale and Black Friday Show less

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  UNDONE

  Jan 2023 - Dec 2023

  Brand Manager

  - Leading a 6-week migration from Magento to Shopify Plus, improving user experience, reducing costs, and enhancing analytics and site flexibility.- Taking full ownership of the Shopify store, including constantly testing new features & offers as well as improving the user experience based on CRO best practices.- Guiding supply, web, and design teams in revamping the customization plugin via Shopify app, ensuring cost-efficiency and preserving existing functionality for enhanced user experience.- Successfully managing the integration Shopify Plus and the customization app with Odoo ERP, streamlining order and inventory management.- Redesigning CRM Strategy with the CRM manager, migrating to Klaviyo and rebuilding email flows- Managing 5 product launches from start to finish, including producing website and marketing assets, and coordinating with the marketing team for timely implementation across channels.- Leading two major sales events, including Black Friday, coordinating website and marketing efforts- Overseeing the brand's copywriting, using AI and intricate frameworks to train models, ensuring content remains authentic and of high quality Show less

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  Jolly Commerce

  Jan 2024 - Oct 2024

  Project & Account Manager I CRO Specialist

  CRO & Data Analysis- Leveraged e-commerce best practices and data analytics, including heatmap analysis and Google Analytics, to build monthly A/B testing and development roadmaps for 6-8 figure Shopify stores. - Benefited from specialized 1:1 CRO coaching to enhance skills and strategies.Account Management- Led client consultations, effectively demonstrating design prototypes and securing critical approvals to advance project milestones.- Educated clients on Shopify functionalities, improving their platform proficiency and satisfaction through detailed instructional Loom videos.- Fostered strong relationships, ensuring client needs were met promptly and effectively, enhancing client retention and satisfaction.Project Management- Wrote comprehensive tasks for development, design, and QA, ensuring project specifications & timelines were met.- Managed weekly planning and managed team workloads to maintain project timelines.- Developed and implemented processes and standard operating procedures (SOPs) on Clickup to optimize workflow efficiency. Show less

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  Conversion Based

  Nov 2024 - now

  Founder

  Landing pages & CRO for info-product creators.