Alejandro S.

Experience

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  University of South Alabama Housing & Resident Life Department

  Aug 2009 - May 2011

  Resident Advisor / Office Assistant / Night Clerk

  Oversaw multiple residence halls and responded to various calls which included domestic disputes, maintenance issues, educational and personal predicaments, and administrative tasks. Participated in weekly 24-hour on-call rotations of housing area required to meet the needs of about 600 residents. Performed inspections and distributed information as needed.-Generated job analysis and satisfaction report resulting in the negotiation and update of job contracts, requirements, procedures, and expectations for employees in the department. -Elected Area Representative by peers and served as a communication liaison between residents (including staff members) and the upper department administrators.-Organized and collaborated in over thirty events that included educational, professional, philanthropist, environmental, wellness, and recreational activities for residents, students, and the public. -Generated a rapport with residents and parents through ongoing in-person interactions, meetings, tours, events, phone calls, newsletters, and social media accounts.-Recruited, mentored, and trained incoming employees. Show less

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  Whiddon College of Medicine at the University of South Alabama

  Feb 2011 - May 2014

  Served as a general technology assistant for entire department. -Collaborated with six supervisors to generate and prioritize new projects and assignments in order to meet the ever-changing needs of a department which operated 24 hours a day. -Lowered expenses and equipment wait time by conducting hardware repairs on-site as needed.-Acted as liaison between employees and external vendors, manufacturers, and service providers in order to minimize the number of recurring interactions with key department employees.-Assisted in inventory assignment, tracking, and purchasing. -Conducted brief and comprehensive equipment and software tutorials as needed to ensure employees could utilize equipment effectively, securely, and efficiently.-Served as department WebMaster and redesigned, maintained, and updated department website, graphics, and forms.-Installed, set up, and troubleshot software and hardware on laptops, phones, tablets, desktops, and video servers running Microsoft and Apple software. Show less Provided administrative support to the center director, office manager, and academic advisors as requested. Additionally, operated as center receptionist, scheduled meetings, routed phone calls, received/sent mail, and participated in resource inventory management. -Collaborated with center director to conduct a seminar course. Duties included group and individual student interactions and activities which sought to improve academic outcomes. -Redesigned and updated employee manual to minimize procedural errors and improve productivity.-Relieved employee workloads by assisting with data collection and entry.-Introduced a new check-in procedure to improve visitor and staff accountability.-Generated and updated forms to improve productivity. Show less

  • Graduate Assistant / Student Assistant

    May 2011 - May 2014

  • Office Assistant / Teaching Assistant

    Feb 2011 - Oct 2012
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  Gulf Coast Behavioral Health & Resiliency Center

  Oct 2012 - Jun 2014

  Graduate Assistant

  -Developed organizational digital strategy and established visual standards to maintain cohesive brand.-Collaborated with mental healthcare providers to publish digital content. -Increased mobile website load speed by 65% through layout modifications and content updates.-Designed infographics for reports and research publications. -Presented Google Analytics reports to senior leadership in preparation for the annual planning process.

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  Apple

  Nov 2014 - Aug 2016

  Advisor

  Provide customized, remote support for customers in North America (U.S. & Canada), Europe, the Middle East, and Africa.-Adapt to customer proficiency level and educate on various technologies, topics, and policies.-Collaborate with peers to independently develop educational newsletter content.-Ensure account security through identity verification as needed.-Mentor colleagues as requested by supervisors.

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  ReFocus Strategies

  Jun 2015 - now

  Digital Content & Engagement Director

  As owner and operator of reFocus Strategies, I provide various marketing, engagement, administrative, and operational services as an independent contractor.-Launched and operated national nonprofit’s SMS engagement program to prep members for conversion.-Fully developed regional client’s brand by designing logo and visual guidelines, generating marketing plan, creating social media calendar, writing talking points and establishing website. -Developed integrated marketing plan to facilitate local business’ lead generation campaigns.-Oversaw persona generation and a/b testing for advertising campaigns.-Drive storytelling efforts to cultivate deeper relationships with clients, providers, donors and business owners. Show less

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  Americas for Conservation & the Arts/Americas Latino Eco-Festival

  Jul 2015 - Oct 2016

  Web Media Co Director

  -Collaborated with executive director to develop a media strategy for audience of 10,000 attendees.-Designed digital and social media content guidebooks for staff to share with partners.-Generated and implemented strategies that increased social media and website engagement.-Oversaw the festival’s technological needs for over 300 keynotes, panelists and performances.

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  Conservation Colorado

  Sept 2016 - Mar 2018

  Digital Communications Coordinator

  -Grew members by 140%, from 15,000 to 36,000, using ads in partnership with membership team.-Increased Facebook page following organically by 113%, from 11,966 to 25,487 followers in 14 months.-Achieved Twitter page verification, while increasing page following organically by 37%.-Produced, shot and edited videos for social media totaling over 514,000 organic views.Increased unique website visitors by 9% and average site visit duration by 20%.-Oversaw Facebook advertising with a yearly budget of $44,000.-Generated and distributed digestible analytics-based reports customized for various internal stakeholders.-Developed targeted digital strategies that influenced decision makers and public opinion. Show less

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  Westside Behavioral Care

  Jan 2018 - now

  VP of Marketing & Operations

  -Facilitated company growth of 850% by collaborating with leadership to recruit providers in key local markets.-Own the onboarding of all mental health providers and multi-departmental independent contractors.-Increased website conversions by 409% by simplifying user interface and improving overall user experience.-Strategize and assist in provider retention efforts resulting in annual provider turnover below 3% since 2018.-Oversee and participate in ambitious client acquisition campaigns leveraging integrated marketing plans.-Managed the comprehensive redesign of the company’s proprietary scheduling and referral app.-Launched automated survey system to track client satisfaction and resolve scheduling pain points.-Conduct industry and competitor research to inform marketing, recruiting and operational plans. Show less

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  Augmented Sense Technologies

  Jun 2018 - Dec 2020

  Director of Digital Engagement

  -Developed go-to-market strategy for Gestr wearable product launch.-Generated engaging marketing strategies to convert website and social media visitors into customers.-Collaborated with the Founder & President to develop effective marketing strategies.-Managed video contractors and guided social media specialist in the creation of engaging content.-Oversaw advertising strategy and created crowdfunding advertising plan.

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  The Wilderness Society

  Jul 2020 - Dec 2020

  Digital Organizer and Content Producer, Climate and Energy

  -Launched and operated SMS engagement program to move members up the ladder of engagement.-Established process to sync data between engagement software and CRM.-Fostered interdepartmental collaboration to ensure consistency across all member touch points.-Developed and implemented inclusive and equitable engagement campaigns to move supporters from online to offline actions.-Converted leads into activists by implementing remarketing campaigns based on member interests.-Facilitated webinars with subject matter experts to provide members with a platform to voice their opinions.-Designed outreach materials including online petitions, infographics, email newsletters, and landing pages. Show less