Sruthi Swaminathan

Experience

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  RK Swamy BBDO

  Apr 2013 - Jun 2013

  Design Trainee

  With a focus on branding, I designed packaging, logos, catalogues & posters for a variety of brands within BBDO’s global portfolio.

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  Optima Response Management Pvt. Ltd.

  Aug 2013 - May 2014

  Visualiser

  I conceptualised and crafted print ads for magazines and newspapers, and took charge of content design for a number of online brands

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  Edelman

  Apr 2015 - Dec 2018

  Creative Associate - Art

  • I led design campaigns, managing a team of creatives to ensure that we met clients’ business objectives by building effective marketing, PR and digital media campaigns• I spearheaded content creation for multiple brands, from interpreting the initial brief to executing the final design, with an engaging and customer-focused approach• I took a major role in promoting the company in new business pitches, ensuring a seamless translation of corporate and creative strategy into concepts for integrated campaigns. Show less

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  Freelance

  May 2019 - Jul 2021

  Freelance Graphic Designer

  • I work with a portfolio of clients to conceptualise and design collateral; including posters, leaflets, infographics and illustrations• As part of my contract with a global pharma company, I designed the marketing materials for their portfolio of pharmaceutical products from the ground up

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  Pomegranate Media

  Jul 2021 - now

  UX Designer

  • Work on a portfolio of clients with the goal of improving their end-to-end digital experience • Adept at conducting research to better understand customer needs and motivations in order to come up with a design strategy that can solve problems and elevate the user experience • Lead the creation of research plans, personas, customer journey maps, user flows, sitemaps, wireframes and interactive prototypes that solve key customer and business problems• Skilled at conducting interactive client workshops, as well as presenting work to internal and external stakeholders by clearly articulating design rationale• Ensure smooth handovers to the UI and development teams while effectively collaborating throughout the process Show less