Rohit Nair

Experience

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  Syntel Sourcing Pvt

  Jan 2008 - Jan 2010

  Associate
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  Iksula

  Apr 2010 - Dec 2015

  Team Leader

  *Develop fresh and feature rich content for the company website and webpages * Produce content to engage visitors, so they continue browsing on thecurrent website.* Produce content that is smart in its use of keywords, or is focused onsearch engine optimization (SEO).* Producing original, clear and credible ideas and presenting these tothe clients.

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  Uber Content

  Jan 2016 - Apr 2016

  Assistant Manager

  • Manage and lead a team of writers to create original and engaging product content, web based articles and other content related services.• Conduct independent research to seek relevant and impactful data, stats and talking points to craft messaging and stories• Verify all facts and sources making sure to follow policies and standards• Proofread materials for accuracy, correct use of grammar, punctuation and content; ensure all documents and materials meet established content standards• Work closely with teams to identify key product/service differentiators; include what is important to the client and use this information to develop effective content to support positioning and campaigns. Show less

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  Tata CLiQ

  Apr 2016 - now

  Asst CMM Lifestyle

  o Responsible for the planning, development and performance of the online category business targets, working with key functions like commercial, tech, merchandising etc within the organization as well as external 3rd party agencies.o Develop Joint Marketing Plans and Promotions Calendar (Onsite & Instore when required) as per business targetso Development and execution of daily/ weekly onsite campaign to drive the business.o Prepare and execute planning calendar for each season, promotions and mailer campaignso Allocation and presentation of merchandise within the e commerce site based on thematic and tactical campaigns to maximize sales.o To plan and drive entire web content management, which includes tactical banner creative, communications, brand microsites, listing pages etc.o Set KPI benchmarks from web analytics to measure conversions and course correct planso Regularly review customers’ journey through the site recommending adjustments in order to enhance conversion rateso Ensuring constant update of new technologies and strategies to ensure the brand remains at the forefront on sit. o Ensure all information copy, product and non product within a category is current and accurate. Show less