Mariza Attia

Experience

• 

  Opinion Market Research Company

  Oct 2001 - Sept 2002

  Market Research Intern

  ▪ Participation in the design, collection, processing, conclusion, and presentation of quantitative and qualitative research (Carrefour etc.).

• 

  ELTA

  Jan 2002 - Jan 2003

  Marketing & Sales Intern

  ▪ First mystery customer for western union historic first transaction ▪ Sales &Promotion of Olympic Games/ Athens 2004 ▪ Registration and classification (through personal visits to the branch network) of the customers of the Hellenic Post Bank for promotional actions ▪ Creating and executing new services ideas.

• 

  Antenna

  Jan 2003 - Jan 2004

  Communication & Public Relations Intern

  ▪ Monitoring media services and reporting ▪ Group events organization (preparation of giveaways, etc).

• 

  Gutenberg Publications

  May 2004 - Jul 2004

  Public Relations Manager

  ▪ Participation in the creation and execution of the annual communications plan of actions.▪ Planning and organization of events.▪ Corporate communication management.▪ Public relations management.▪ Content creation/copywriting. Press releases, Newsletters.

• 

  Plaisio - Πλαίσιο

  Apr 2005 - Sept 2007

  Marketing/Communication & Public Relations Executive (B2C & B2B)

  ▪ Participation in the creation and execution of the annual marketing plan (ATL & BTL).▪ Communication with advertising companies for the execution of large advertising projects.▪ Creation of messages in every means of promotion of the company (prints, internet, stores).▪ Participation in the design, collection, processing, conclusion, and presentation of quantitative and qualitative research.▪ Project management involving multiple stakeholders.▪ Creation of concepts for special projects (special events, etc.).▪ Weekly store visits/ Customer service.▪ Monitoring trends in corporate sponsorships, especially in relation to non-profit organizations.▪ Writing press releases.▪ Developing customer relationships with B2C and B2B sales.▪ Preparation and implementation of various advertising actions (B2B & B2C).▪ Participation in campaigns specifically targeting B2B customers.▪ Participation in events (special events) in the company's stores, conferences, exhibitions, and corporate events.▪ Exclusively responsible for content creation (copywriting) of the company's weekly magazine addressed to all employees.▪ Supporting the process for planning and executing Trade Marketing activities, introducing innovative practices regarding product promotion.▪ Supporting the process for brand campaigns & activations to external parties (i.e.: creative agencies, trade partners etc.)▪ Executing key Marketing activations (i.e.: Store Opening events, commercial promotion activities etc.)▪ Executing trade promotional plans and support the development of Marketing materials and Omni Channel Activities. Show less

• 

  Westnet Distribution S.A. (Olympia Group)

  Sept 2007 - Sept 2012

  Marketing & Communications Manager

  ▪ Development of a Marketing/Communication/Social Responsibility strategy.▪ Company development, management & execution of the annual strategic marketing plan (ATL & BTL). ▪ Branding of popular brands such as HP, Samsung, LG, Lenovo, Toshiba, Asus, Microsoft, etc. ▪ Development of e-commerce and online Marketing.▪ Coordination and guidance of multi-member teams (salespeople, product managers). ▪ Website/social media (campaigns)/e-mail content management and analytics tracking. ▪ Public image management (creating a corporate identity). ▪ Participation in quantitative and qualitative market research. ▪ Market research and analysis.▪ Competitive analysis and positioning. ▪ Planning, budget and performance monitoring and reporting. ▪ Budget monitoring.▪ Developing customer relationships. ▪ Project management involving multiple stakeholders.▪ Reporting and presenting.▪ CRM management and database utilization. ▪ Preparation of sponsorship proposals by identifying points of convergence/synergy. ▪ Monitoring trends in corporate sponsorships.▪ Preparation and implementation of various advertising actions (B2B & B2C).▪ Cooperation with advertising companies to create the appropriate promotional actions (print and electronic) at local, national, and international level.▪ Content creation/copywriting (offline and online). Press releases, Ads, Banners, Newsletters.▪ Daily contact & coordination with multiple teams of the company, as well as with the company's offices in Thessaloniki.▪ Communication with media (media planning and buying).▪ Preparation and supervision of the company's presence at industry exhibitions, workshops, and conferences. ▪ Planning and organization of events.▪ Corporate communication management.▪ Public relations management. ▪ Strategic alliances and partnerships: Management of mutual funds co-marketing resources. Collaboration with suppliers to raise marketing funds and create a plan of actions to promote. Show less

• 

  Legrand Greece

  Mar 2015 - May 2015

  Marketing/Communication & Digital Mkt Manager

  ▪ Developing Legrand’s Trade development mkt strategy, through omni-channel lens, focusing on digital solutions.▪ Developing the process for planning and executing Trade Marketing activities, introducing innovative practices regarding product promotion.▪ Developing the process for brand campaigns & activations to external parties (i.e.: creative agencies, trade partners etc.)▪ Executing trade promotional plans and developing Omni Channel Activities.▪ Planning Legrand’s Greece e-commerce strategy▪ Budgeting and reporting▪ Managing and Implementing promotional programs.▪ Managing the public image of the company (corporate identity).▪ Market research and analysis.▪ Planning and Implementing advertising actions.▪ Creation of printed and electronic promotional material (press releases, newsletters, etc.).▪ Creating and managing website/social media content and monitoring analytics.▪ Planning and organizing events.▪ Managing relationships and communicating with B2B customers to create plans of actions to promote sales of products and services to B2C end customers. Show less

• 

  "The M@ttia Project"

  Dec 2021 - now

  Founder

  The creation of the 1st Global Theatre Museum and to be more specific of the 1st Digital and Physical Theatre Museum in the World it’s a lifetime project with details that make the difference from everything existing until today.• Marketing Strategy (offline/physical & online/digital).• Creation and development of website www.mariza-attia.com.• Design and manage website through WordPress.• Develop and execute Google ads, social media campaigns [Facebook, Instagram, X (Twitter), LinkedIn, YouTube ads].• SEO, SMO and audience targeting. • Digital Marketing & Content Creation ( YouTube Videos, SoMe Posts).• Marketing Budget Management, Marketing Campaigns, Media Management. Show less

• 

  State Scholarships Foundation/ IKY- Greece

  May 2022 - Nov 2023

  PHD Fellow