Kajal Baid

Experience

• 

  Mamaearth

  Apr 2020 - Apr 2020

  E-commerce Category Growth Project

  - Identified growth opportunities for their Hair Care Category by the competitive landscape, online surveys, and the user engagement funnel- Underwent shopper immersions with target shopper and understood their decision making, delight & pain points in the shopping experience- Crafted solutions across product mix, user interface, and shopper’s experience to help grow the category

• 

  Adaaya Eco Products

  May 2020 - Jun 2020

  Content Strategy & Lead Generation

  - Worked on blogs for Adaaya Farm’s web page to enhance the website engagement.- Generated leads and created proposals to contact the potential customers via Email which helped in increasing the open rates from 2.5% to 24%.

• 

  Hershey India

  Jun 2020 - Jun 2020

  Retail Growth Immersion Project

  - Conducted & analysed data of their Syrup Category from the market for their brand and competitors across different stores: Kirana, Modern Trade, Food stores, etc.- Created a shopper engagement funnel to identify growth opportunities- Identified the Target Shopper basis their profiles, shopping missions, in-store decision-making factors and the activation & promotions that work for them - Created solutions to attain in-store growth for the brands of The Hershey Company

• 

  Nestlé

  Aug 2020 - Aug 2020

  Brand Channel Analysis Project

  - Worked on the Brand-Channel analysis of Chocolate & Confectionery for Rural Bengal- Analysed data of category-wise SKUs, price points and schemes across different stores- Prepared a SWOT Analysis on the basis of data collected from different sources- Suggested growth opportunities for Kitkat 3F and 4F & Munch 4X4 by identifying gap areas

• 

  Birlasoft

  Jun 2021 - now

  • Senior Consultant

    Feb 2023 - now

  • Oracle Application Functional Consultant

    Jan 2022 - Feb 2023

  • Management Trainee

    Jun 2021 - Dec 2021