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Federica Martino

Federica Martino

Erasmus + Traineeship - Sales & Marketing assistant

Followers of Federica Martino811 followers
location of Federica MartinoRome, Latium, Italy

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  • Timeline

  • About me

    Product Manager | Marketing | Strategy | Digital

  • Education

    • Università degli Studi di Udine

      2020 - 2021
      M.Phil. Digital Philosophy

      - Digital Philosophy- Neuroscience- Digital Technologies- Digital Strategy, Change Management- Digital Marketing

    • Università degli Studi di Messina

      2009 - 2012
      Bachelor’s degree

    • Università degli Studi di Milano-Bicocca

      2012 - 2015
      Master’s degree Economics and Quantitative Methods

  • Experience

    • Elanguest LTD Malta

      Oct 2014 - Dec 2014
      Erasmus + Traineeship - Sales & Marketing assistant

      - Creating Social Media Marketing campaigns (advertising with Facebook, Twitter, Google +, Linkedin, Quag - using Hootsuite tool) - SEO offsite and onsite optimizations (keyword ranking, link bulding, meta tags, meta description, writing articles SEO oriented)- Dealing with clients and prospects- Use of Google adwords

    • Findomestic Banca SpA

      Jun 2015 - Sept 2015
      Advisor

    • Willis Towers Watson

      Nov 2015 - Jun 2017
      Marketing Specialist

      B2B2C and B2C:- Sales&Mktg activities (Mkt research and competitor analysis, dealing with prospect and clients , preparing business proposal, day to day Customer management)- Mktg strategy and web analysis (Google Analytics)- Project Mgmt (developing WBS, design website flowchart, bug fixing and mock up to improve user experience)

    • CRIBIS

      Jun 2017 - Feb 2019
      Business Consultant

      My duties are focused on Insurance, Banking, Energy & Utilities, Telco market, to support and manage global and major customers to choose best solutions and business decisions on credit management, data and system integration

    • Nexi

      Mar 2019 - Jun 2021
      Digital Customer Experience - Business Development Area

      Main Projects: Develop and restyling Banks’ Digital Properties; APIs integration withBanks.Main Clients: Deutsche Bank,MPS, CB!, Mediolanum,Carige, Banca Generali, Illimity- Project leadership and governance- Identify Business requirements- Workshop design- Customer Journey definition- User stories definition and Testing - PMO activities: manage projects day-to-day (SAL, CR and evolution)

    • JAKALA

      Jun 2021 - Mar 2023

      Strategy Consulting in Marketing&Sales, Digital Transformation, CRM, CVM, Loyalty&Engagement.Main activities:- Go-to-Market Strategy and Execution Plan- Retail Strategy and Network Optimization- Marketing Plan Development - Customer Experience Design - Customer Engagement and Loyalty ProgramMain industries: - Telco&Media- Transportation- Financial Services

      • Associate Manager Advisory

        Jun 2022 - Mar 2023

      • Senior Consultant Advisory

        Jun 2021 - Jun 2022

    • PostePay

      Mar 2023 - now
      Product Manager

  • Licenses & Certifications

    • Intermediari sezione E

      Ivass
      Oct 2016

    • Certificate of Attendance

      Elanguest English Language School
      Dec 2014

  • Honors & Awards

    • Awarded to Federica Martino
      National literary completion winner “ Emozioni in bianco e nero “ of the publishing house Edizioni del Poggio Edizioni del Poggio