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Federica Martino

Federica martino

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location of Federica MartinoRome, Latium, Italy
Phone number of Federica Martino+91 xxxx xxxxx
Followers of Federica Martino789 followers

  • Timeline

    Oct 2014 - Dec 2014

    Erasmus + Traineeship - Sales & Marketing assistant

    Elanguest LTD Malta
    Jun 2015 - Sept 2015

    Advisor

    Findomestic Banca SpA
    Nov 2015 - Jun 2017

    Marketing Specialist

    Willis Towers Watson
    Jun 2017 - Feb 2019

    Business Consultant

    CRIBIS
    Mar 2019 - Jun 2021

    Digital Customer Experience - Business Development Area

    Nexi
    Jun 2021 - Mar 2023

    Associate Manager Advisory

    JAKALA
    Roma
    Current Company
    Mar 2023 - now

    Product Manager

    PostePay

  • About me

    Product Manager | Marketing | Strategy | Digital

  • Education

    • Università degli studi di udine

      2020 - 2021
      M.phil. digital philosophy

      - Digital Philosophy- Neuroscience- Digital Technologies- Digital Strategy, Change Management- Digital Marketing

    • Università degli studi di messina

      2009 - 2012
      Bachelor’s degree

    • Università degli studi di milano-bicocca

      2012 - 2015
      Master’s degree economics and quantitative methods

  • Experience

    • Elanguest ltd malta

      Oct 2014 - Dec 2014
      Erasmus + traineeship - sales & marketing assistant

      - Creating Social Media Marketing campaigns (advertising with Facebook, Twitter, Google +, Linkedin, Quag - using Hootsuite tool) - SEO offsite and onsite optimizations (keyword ranking, link bulding, meta tags, meta description, writing articles SEO oriented)- Dealing with clients and prospects- Use of Google adwords

    • Findomestic banca spa

      Jun 2015 - Sept 2015
      Advisor

    • Willis towers watson

      Nov 2015 - Jun 2017
      Marketing specialist

      B2B2C and B2C:- Sales&Mktg activities (Mkt research and competitor analysis, dealing with prospect and clients , preparing business proposal, day to day Customer management)- Mktg strategy and web analysis (Google Analytics)- Project Mgmt (developing WBS, design website flowchart, bug fixing and mock up to improve user experience)

    • Cribis

      Jun 2017 - Feb 2019
      Business consultant

      My duties are focused on Insurance, Banking, Energy & Utilities, Telco market, to support and manage global and major customers to choose best solutions and business decisions on credit management, data and system integration

    • Nexi

      Mar 2019 - Jun 2021
      Digital customer experience - business development area

      Main Projects: Develop and restyling Banks’ Digital Properties; APIs integration withBanks.Main Clients: Deutsche Bank,MPS, CB!, Mediolanum,Carige, Banca Generali, Illimity- Project leadership and governance- Identify Business requirements- Workshop design- Customer Journey definition- User stories definition and Testing - PMO activities: manage projects day-to-day (SAL, CR and evolution)

    • Jakala

      Jun 2021 - Mar 2023

      Strategy Consulting in Marketing&Sales, Digital Transformation, CRM, CVM, Loyalty&Engagement.Main activities:- Go-to-Market Strategy and Execution Plan- Retail Strategy and Network Optimization- Marketing Plan Development - Customer Experience Design - Customer Engagement and Loyalty ProgramMain industries: - Telco&Media- Transportation- Financial Services

      • Associate Manager Advisory

        Jun 2022 - Mar 2023

      • Senior Consultant Advisory

        Jun 2021 - Jun 2022

    • Postepay

      Mar 2023 - now
      Product manager

  • Licenses & Certifications

    • Intermediari sezione e

      Ivass
      Oct 2016

    • Certificate of attendance

      Elanguest english language school
      Dec 2014

  • Honors & Awards

    • Awarded to Federica Martino
      National literary completion winner “ Emozioni in bianco e nero “ of the publishing house Edizioni del Poggio Edizioni del Poggio