Tracy Boyd

Experience

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  Walking Horse Report

  Sept 1990 - Oct 1994

  Advertising/Editorial Representative

  • Sold advertising and provided editorial coverage of horse shows and other equine-related events for weekly publication.

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  Tennessee Walking Horse Breeders'​ and Exhibitors'​ Association (R)

  Sept 1997 - Jun 2005

  Executive Assistant

  • Assisted executive director in a variety of roles for non-profit association. • Served as staff liaison to a variety of operating divisions, including the owners/exhibitors committee and the administrative/fiscal/audit committee. • Represented the association on five promotional trips to Germany, participated in two reverse-trade missions to Mexico and promoted the Tennessee Walking Horse at Equitana USA on multiple occasions. • Wrote press releases for the association, as well as a monthly staff newsletter and a bi-annual German-member newsletter. Show less

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  Waterfall Farm

  Jul 2005 - Mar 2007

  Contract Coordinator

  • Sold and executed stallion breeding contracts to broodmare owners for industry’s premier breeding facility. • Advised mare owners on stallion selection.• Promoted the farm and its stallions with a multi-channel approach, including print advertising, farm website, promotional display booth, promotional video and farm-sponsored seminar. • Generated top-line revenue through stud fee sales.

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  World Champion Horse Equipment

  Mar 2007 - Dec 2010

  Purchasing Manager

  • Oversaw purchasing of equine-related products for large tack retailer. • Worked with vendors to make product selections and negotiated best pricing and terms. • Maintained inventory control measures and ensured proper profit margins were met on each item. • Processed vendor invoices to ensure accurate billing and delivery of goods. • Assisted in the production of annual and holiday catalogs.

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  Rising Star Ranch

  Jan 2011 - Nov 2012

  Breeding Farm Manager

  • Oversaw management and care of world-class stallions, broodmares, yearlings and weanlings for leading industry breeding farm. • Generated farm income through sale of stud fees and assisted mare owners with breeding decisions. • Maintained accurate breeding and health records on more than 700 horses annually. • Developed promotional and advertising strategies to increase sales.• Coordinated development and launch of new farm website in 2011.

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  Baskin-Irby Construction Co., LLC

  Nov 2012 - Jun 2013

  General Manager

  • Specialized in storm restoration roofing, siding and gutter work.• Duties included sales, scheduling, crew management, bidding, and working with insurance companies and adjusters. • Provided project follow-up to ensure homeowner satisfaction.

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  Tennessee Walking Horse Breeders'​ and Exhibitors'​ Association (R)

  Jul 2013 - Dec 2014

  Executive Director

  • Top executive for the official breed registry of the Tennessee Walking Horse. • Managed day-to-day operations of the 501(c)(3) non-profit organization.• Led staff of eight full-time employees.• Served as breed registrar, providing services to more than 7,000 members.• Developed annual operating budget of approximately one million dollars in concert with Administrative/Fiscal Committee.• Oversaw publication of monthly Voice Magazine, the official breed journal.• Coordinated annual membership meeting and semi-annual directors’ meetings.• Implemented actions of the Executive Committee and International Board of Directors. • Served as show manager for the World Versatility Show and the TWHBEA National Futurity. Ensured corporate rules and bylaws were adhered to at all times. Show less

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  Manna Pro Products, LLC

  Jan 2015 - Apr 2018

  • Promoted to Regional Manager with expanded territory including Kentucky, Indiana, Illinois, Ohio, Michigan and western Pennsylvania.• Managed three sales associates positioned throughout my territory.• 2016 East Team Salesperson of the Year• Led team to an 11 percent year-over-year territory growth in 2017.• Conducted ride-alongs with distributor sales reps. and represented the company at distributor trade shows hosted by Bradley-Caldwell International, Tennessee Farmers Co-op, MWI Animal Health, Central Indiana Seed Co., K & K Vet Supply, Central Farm Supply of Kentucky, Faithway Feeds, BWI, House Hasson and Alabama Farmers Co-op. Show less • Sold 200+ products for leading animal health and nutrition company to independent feed and farm stores throughout Tennessee, Alabama and Mississippi.• Focused on nine strategic product categories: Poultry, Specialty Milk, Goat/Mini Pig, Pet Specialty, Equine Treats, Barn & Stable, Equine Supplements, Fly Control, and Wound/Skin/Liniments.• Promoted seasonal packages and grew Pro Dealer network through expanding product mix at the dealer level.• Provided merchandising, product training and customer seminars at the dealer/distributor and chain levels. Show less

  • Distributor Sales Specialist

    Dec 2017 - Apr 2018

  • Regional Manager

    Jul 2015 - Dec 2017

  • Territory Manager

    Jan 2015 - Jul 2015
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  Nelson Wholesale Service

  Oct 2018 - Dec 2019

  Sales Representative

  Sales representative for southeast division of Nelson Wholesale Service, a leading distributor of animal health, pet food and lawn & garden products. Territory includes Tennessee, North Alabama and Northern Mississippi.

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  Central Garden & Pet

  Dec 2019 - now

  Territory Manager-Equine