Florina Muntean

Experience

• 

  German Romanian Chamber of Commerce

  Jul 2006 - Oct 2007

  Assistant Marketing

  Marketing Specialist with experience supporting German companies in expanding their presence in Romania through strategic marketing, consultancy, and event management. Focused on driving growth and fostering business connections.Key Highlights:* Developed and implemented marketing strategies to promote the Chamber’s services and assist German companies in investing, distributing, or sourcing products in Romania.* Conducted market studies and created tailored marketing concepts to support business development.* Organized trade fair participation, PR activities, and events to enhance visibility and foster connections.* Successfully organized matchmaking events for German enterprises, doubling the partner base and generating 30% of the annual revenue target within a single month. Show less

• 

  Procter & Gamble

  Oct 2007 - Jul 2011

  Junior Brand Manager

  Junior Brand Manager with nearly 4 years of experience at Procter & Gamble, contributing to brand growth and development across seven countries in the Balkans. Focused on marketing strategy, business analysis, and team coordination to drive sales and brand performance.Key Highlights:*Managed brand growth in a challenging market, successfully doubling market share within a year and reversing a declining trend.*Achieved record-breaking results in shipment sales and market share on three separate occasions.*Developed a comprehensive Communication Context Strategy, providing clear guidelines for initiatives and ensuring consistency across the region.*Designed a promotional strategy that increased competitiveness in modern trade and drove customer trials, maximizing ROI with a smaller budget.*Streamlined team operations by organizing work schedules to improve project management and efficiency.*Committed to creating data-driven strategies and collaborative processes to deliver impactful marketing results across seven countries in the Balkans. Show less

• 

  Karpaten Meat Group

  Jul 2011 - now

  Marketing Manager

  Strategic and results-driven Marketing Manager with over 13 years of experience leading transformative growth for a multinational agribusiness. I focus on designing and implementing innovative, data-driven marketing strategies that enhance brand equity, drive business growth, and deliver measurable results across Romania and Europe.Key Highlights:* Spearheaded the expansion of a niche agribusiness into a multinational enterprise, growing operations from 120 to 10,000 cattle, 300 to 10,000 hectares, and 3 to 120 employees.* Successfully introduced Angus beef to the Romanian market, overcoming consumer barriers and achieving market leadership in the premium beef category for both domestic and export markets.* Established the Aberdeen Angus Association Romania and led impactful governmental lobby initiatives, resulting in the creation of new agriculture programs and securing national-level marketing projects.* Delivered exceptional marketing results for 5 distinct brands through cross-channel campaigns (ATL, BTL, and digital), driving awareness, generating qualified leads, and boosting sales.* Developed a national partner program and business network that significantly increased revenue and company growth across Europe.With a strong track record in strategy, team leadership, and digital innovation, I am passionate about driving impactful marketing initiatives that deliver value for brands and customers alike. Show less

• 

  MarkIntelli

  May 2021 - now

  Marketing Consultant

  I lead MarkIntelli, a project that started as an all-in-one smart marketing platform designed to simplify marketing for businesses with limited resources. Initially, I focused on providing tools for SEO, content marketing, PPC, and social media to help companies uncover opportunities, craft strategies, and boost revenue growth.Over time, it evolved into a comprehensive marketing support system, delivering actionable insights and digital communication services to enhance online presence and drive conversions. Now, I'm embarking on an exciting new chapter with CoachPILOT, a platform dedicated to empowering corporate coaches and professionals with tailored marketing solutions to grow their impact and success. Show less

• 

  Wellcast ROI™ Europe

  Jan 2024 - now

  Marketing Consultant

  I develop and implement data-driven marketing strategies to enhance digital brand performance and boost online customer engagement. I focus on leveraging digital technologies and tools to enhance online visibility and maximize ROI. By analyzing market trends, I create targeted campaigns that boost brand awareness and support continuous growth in competitive markets. By implementing effective templates and best practices, I have helped Wellcast ROI Europe transform into a global brand, supporting the development of new subsidiaries in key markets worldwide. Show less

• 

  Devnet Romania

  Jan 2024 - now

  Marketing Business Consulting

  I run the Devnet Marketing Business, where I help companies expand into global markets, scale technology and e-commerce brands, and transform startups into industry leaders. I turn challenges into opportunities, whether for startups or large enterprises, by enhancing online visibility and efficiently leveraging digital tools to achieve ambitious business goals.