Experience

• 

  Havas media uk

  Nov 2007 - Apr 2009

  Data account executive

  • Set up e-mail marketing campaigns. Improved the process by generating automation tools• Analysed the performance of customer's online marketing campaigns and segmented their target groups in weekly, monthly and annual basis using statistical tools such as Excel and SPSS• Carried out weekly meetings with clients such as Pioneer, National Express, bmi and Burberry to inform on their current e-mail campaign status (ROI, Response rate, CPA) and recommended future steps• Acknowledged new market trends and practices in competitors e-mail campaigns and consulted with clients to implement and develop new marketing strategies Show less

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  Attica media group

  May 2009 - now

  • Analyze large datasets using Kantar Choices software, uncovering trends and patterns that inform strategic decision-making processes• Develop research projects that assist the sales operations• Assist and co-ordinate the Marketing/Social Media team to disseminate research results and incorporate them into promotional material• Present to Board Members the latest radio market trends and analyses• Serve as designated superuser for the company's in-house ERP Software, providing advanced functional support across Sales, IT and Finance Department• Lead training Sessions to upskill end users and work closely with IT and business units to customize system functionalities and implement process improvements Show less

  • Research Manager | ERP Superuser

    Apr 2019 - now

  • New Business Manager

    Jun 2010 - Mar 2019

  • Marketing Assistant

    May 2009 - Jun 2010