Alice Chen

Experience

• 

  Joy English School

  Feb 2014 - Feb 2016

  Ensligh Teacher

  ● English Education for kids● Administrative works

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  United Daily News Group

  Jan 2016 - Jul 2016

  Intern Editor

  Intern reporter for a published book 《心樂：十二位身障音樂家的故事》

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  Intake Education

  Jun 2016 - Sept 2016

  Marketing Intern

  Intern chief editor for magazine《Study World 2016 秋季刊》

• 

  Oh! Study education center

  Nov 2017 - Dec 2018

  Marketing Specialist

  ● Marketing Plan / Execution● Website revision project● Acting Marketing Manager (For half a year)

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  Intake Education

  Mar 2019 - Mar 2022

  ● Successfully launched global rebranding project in 9 countries; assisted local marketers to build new brand identity in Africa, Southeast Asia, and South Asia. Localized and translated rebranding materials for Taiwan market.● Managed 15+ global training workshop and employee orientation to build working SOP and integrate marketing resources across multiple offices.● Executed the optimization of several local market ad campaign and budget plan, which resulted in 40 percent cost reduction.● Increased brand awareness through social media ad management. Enhanced the exhibition registration rate from 36% to 48% led to over 2,500 registrations per activity, the final attendance rate raised from 37.4% to 50.5%. 收回 ● Facebook/Instagram Ads Optimizer● Successfully integrated 8 Line Official Accounts around different offices; organized the new official account Chatbot setup.● Utilized Survey Monkey to generated surveys; allowed data team to gain insights regarding ad market expansion.● Assisted in business analytics for social media platforms growth and leads generation; used data to determine expected marketing goal.● Hosted the first market-like study abroad exhibition in Taiwan individually; invited 9+ brands joining the fair. 收回

  • Global Marketing Digital Officer

    Nov 2021 - Mar 2022

  • Digital Marketing Officer

    Mar 2020 - Oct 2021

  • Marketing Officer

    Mar 2019 - Mar 2020
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  巨匠電腦

  Aug 2022 - Mar 2023

  Digital Marketing Supervisor

  ● Assist in yearly budget management and ad campaign effects tracking. Provide business data analytics reports to line manager.● Execute digital ad campaigns for Facebook, Instagram and Google ads. Measure and optimize performance of all marketing campaigns.● Manage brand social media marketing strategy for Facebook, Instagram, Line OA and ACCUPASS.

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  Q Burger 饗樂餐飲實業股份有限公司

  Jun 2023 - now

  Digital Marketing Supervisor

  ● Manage yearly marketing budget plan and ad campaign effects tracking. Responsible for the execution of digital marketing strategies and activities● Increase food delivery platforms (Uber Eats / foodpanda) sales by digital ad optimization. ● Manage diverse digital channels, from social media to interactive campaigns. ● Improve efficiency of digital marketing campaigns in user experience, web, APP and social media engagement.● Create engaing social media content especially in Facebook / Instagram reels, YouTube shorts, and Tiktok. 收回