Experience

• 

  Bayer

  Jun 2016 - Sept 2016

  Crm intern

  • Worked in 3 months project-based internship where my teammates & I gathered, analyzed and modeled data to enable better decision making for managers.• Overachieved the target and contacted more than 5,000 customers as team of 3.• Became confident with CRM tools, analyzing big customer data and segmentation techniques.

• 

  Ipsos türkiye

  Sept 2018 - Oct 2019

  Project executive at healthcare department

  • Offered the best methodology that solves clients’ business problems by designing market research projects entirely: research type, time schedule, budget, fieldwork, recruitment and other resources. • Extensive knowledge on different research types such as: social listening, CLM material (visuals) testing, patient journeys, segmentation studies, prescriber profiling, competitor analysis... and many more. Experienced in both qualitative and quantitative research. • Highly skilled at multi-tasking by synchronising project teams (field team, data team, finance team, client management team... etc.) and executing more than 60 global/local projects in a year. Played a major role in an award-winning project. • Reported insights in easy-to-follow format prinked up with descriptive visuals. Giving engaging presentations, proposing strategic solutions in the light of insights gathered, selling new projects where needed. Proficient at using MS tools (Excel, PowerPoint and Power BI). Show less

• 

  Nobel ilac a.s

  Oct 2019 - Aug 2021

  Marketing project executive - nephrology & hepatology drugs

  • Developed strong customer-centric relationships as a sales representative, detecting unmet needs and cascading insights gathered first-hand from HCPs.• Bridged the back-office marketing team with the frontline sales team to ensure activities and campaigns were actionable in the field.• Progressed to brand manager role, led budget and marketing activities. Prepared brand plans and managed relationships with PR, media, and market research agencies.• Designed and led a market research project resulting in a significant finding that prompted a change in the drug’s form. This change drastically improved patient compliance and increased our market share by 12%.• Worked with creative agencies to realise online and offline campaigns, including an unbranded website, social media accounts, and an HCP education portal. Monitored and reported digital campaigns’ effectiveness and their ROI. Show less

• 

  Novo nordisk

  Aug 2021 - Nov 2023

  Strategic operations project manager / chief of staff

  • Worked as a Chief of Staff to the MENA Cluster VP & GM, offering solutions to strategic problems. Planned, implemented, and communicated high level decisions to further develop the cluster. Detected areas of improvement and opportunities for each affiliate to operate with utmost effectiveness. • Localised regional strategies to the affiliates by continuously collaborating with cross functional teams. Developed good interpersonal relations whilst conveying messages clearly. • Collaborated with international key stakeholders including regulatory affairs, quality, marketing, finance, supply chain, and regional directors to assess and implement strategic priorities and launches for each geographic area.• Strong problem solving and crisis management skills due to frequent economic and political challenges in the geographies under my responsibility (Morocco, Tunisia, Libya, Lebanon, Jordan, Syria and Iraq).• Took temporary role of regional Sustainability Lead, successfully led projects across 73 countries, ensuring adherence to scope, quality, time, and budget constraints.• Facilitated project meetings and prepared progress reports, project status and financials. Ensured thorough documentation of project plans, meeting agendas, and minutes.• Demonstrated excellent organisational and event management skills by organising face-to-face meetings (as well as virtual events) for colleagues sitting in six countries.• Developed tailored communication materials (PowerPoint, video, email, social media) and reports for the VP, effectively addressing diverse audience needs. Spearheaded a regional community engagement initiative on SharePoint (Viva Engage), influencing 150 colleagues and recognized as the 'best in the region'.• Leveraged expertise in digital media as the Digital Content and Channels Manager for NovoNationsIST (internal social community), utilising new technologies to build website and create content for corporate events, boosting digital engagement. Show less

• 

  Pharmanovia

  Sept 2024 - now

  Manager, project management office