Experience

• 

  Itsi

  Feb 2013 - Jul 2013

  Ui designer

  Designed the interface, interactions and animations of e-learning courses for this key player in educational software.

• 

  La creuzette

  Aug 2013 - Nov 2013

  Guest services manager
• 

  Platform45

  Nov 2013 - Dec 2017

  Product designer & front-end developer

  Product Designer for multiple software and startup clients, and expanded my role to include front-end engineering.

• 

  Sanlam indie

  Jan 2018 - May 2019

  Pivoted to Product Management responsible for launching a new insurance product offering (Funeral Cover) to market which increased sales by 45%. Defined the post-sale product strategy and roadmap, including self-service dashboards and transactional communication campaigns. Product Designer assisting with digitising the insurance processes for the leading insurance provider in Southern Africa (Sanlam)

  • Product Manager

    Oct 2018 - May 2019

  • Product Designer

    Jan 2018 - Oct 2018
• 

  Over

  Jun 2019 - Feb 2020

  Associate product manager

  Responsible for increasing New User Activation (connecting more users to value - Growth) on a global content creation app (1.7 MAU, 70% US-based, Android, iOS, Web).

• 

  Godaddy

  Feb 2020 - Nov 2022

  Responsible for creating and capturing value by extending a product's functionality and market into incremental and adjacent areas through building an Instant Video Maker leveraging AI for aesthetic recommendation to help business owners create branded video assets faster to increase engagement on social platforms.I led the mobile experimentation guild of three mobile apps to share insights and foster cross-product and company learning between 80 product managers. GoDaddy acquired Over in February 2020.Responsible for driving user growth (retention and engagement) for Go Daddy Studio, supporting the mission of empowering everyday entrepreneurs to create impactful content faster and grow their businesses online.

  • Senior Core Product Manager

    Apr 2022 - Nov 2022

  • Senior Growth Product Manager

    Feb 2020 - Mar 2022
• 

  Labxchange

  Nov 2022 - now

  Senior product manager

  I lead the platform product of LabXchange to drive growth and enable scaling.LabXchange is a Harvard University-based not-for-profit science education project funded by the Amgen Foundation. LabXchange is on a mission to give students everywhere equal opportunities to prepare for and be successful in science. We want to make the best digital science education available to teachers and students worldwide for free through an advanced, flexible, and interactive learning platform. We are a diverse team of 70+ spread globally with clusters in Cambridge, Massachusetts, Lahore, Pakistan, and Cape Town, South Africa.My employment is through Learning Sandbox (LSB), an education technology consultancy in South Africa. Show less