
Timeline
About me
Founder of Fermented Ghost, Beer Sommelier
Education

Peking university
2008 - 2012Bachelor of science (b.s.) psychology
Experience

Wisdome
Jul 2012 - Sept 2013Product and business operations lead• 'Wisdo.me' was a startup of an online platform for sharing experiences and skills with offline meetups• Exceeded 1,600 in-person gatherings and 18,000 customers in the very first year • Improved product design and service-level problems, aiming to give the users memorable and change-making experiences• Optimized operating systems and key metrics to increase productivity in an ever fast growing environment• Established partnerships with the Seoul government, Social enterprises, and startups to organize and execute sharing economy conferences and events Show less

D'strict holdings
Nov 2013 - Jan 2016Business development manager• Structured key initiatives and developed work plans from the ground up to enter the Chinese market in a dynamic entrepreneurial environment• Provided early-stage project consulting on interactive user-centered spatial digital experience to B2B property clients and supported investment process • Acquired strategic partnerships with leading vendors and agencies focusing on a quality-driven value chain with local agility to scale the business

Kakao corp
Feb 2016 - Oct 2016New business development• Conducted the business feasibility study on a new service and supported the action plans with service strategies emphasizing differentiated customer experience for users• Formed the market analysis team and formulated trends & insight reports by analyzing data and researching patterns of Chinese on-demand services market

D'strict holdings
Dec 2017 - Aug 2018Director new business development• Led the launch of a new spatial and culture experience business project in Shanghai integrating digital and art interactive experience with the theme of craft beer • Coordinated cross-functional project team from within and outside the company, such as branding agency, space designer, system engineer, and visual artist to turn vision into a tangible reality• Presented and pitched the business plan to Chinese investors successfully

Seeso 시소
Oct 2018 - Dec 2021Program project manager• Seeso.kr is a startup provides project managing solutions for clients by building an appropriate professional team customized for the project and connecting them with in-house project managers; while Rufree is a personnel pool under recommendation system composed of professional programmers and designers that seek challenging projects out of their 9-5 jobs• Created/Branded a community platform ‘RUFREE—the future of work’ to build a sense of community belonging and connectedness within the members• Determined community values and conveyed them to members by operating membership programs such as collaborative and creative events for inspirations — hackathons(magathon.seeso.kr), workshops for sharing practical know-how for the workplace, and hosting guest experiences in Jeju Island• Expanded community pool to 350 professionals - 170% growth in six months Show less

Fermented ghost
Apr 2022 - nowFounder∙ Founded ‘Fermented Ghost,’ a brand committed to ‘Crafting Your Unique Beer Experiences’ ∙ Established a beer-tasting bar in Seongsu-dong, Seoul, bringing the brand’s unique vision to life∙ Developed the Beer Tasting Course concept, providing personalized curation services tailored to individual preferences---𝐁𝐞𝐞𝐫 𝐒𝐨𝐦𝐦𝐞𝐥𝐢𝐞𝐫 (2016 - present)- Diplom Biersommelier certified by Doemens Akademie - Represented Korea as a National Sommelier in the 6th and 7th World Championship of Beer Sommelier (2019, 2022)𝐁𝐞𝐞𝐫 𝐉𝐮𝐝𝐠𝐞- World Beer Cup, Las Vegas, United States, 2024- International Beer Cup, Japan, 2023,2024- The Korea Wine & Spirits Awards, Chosun Biz, 2023,2024- The Korea International Beer Award (KIBA), 2020- The Korea Homebrewing Championship, 2017-2023- The Kabrew Homebrewing Challenge, 2019𝐁𝐞𝐞𝐫 𝐄𝐝𝐮𝐜𝐚𝐭𝐨𝐫- 'Beer Docent' Instructor, Korea Beer Culture Association, 2020-2023- Seminar Speaker, Seoul International Wine & Spirit EXPO, 2022-2023- Educational beer appreciation class on 'Frip,' a leading experience curation online platform- Conference Planner and Speaker, Korean Craft Beer Culture - Workshop Leader, 'HEYGROUND' Co-working Community- Guest Lecturer, BaekSeok Arts University𝐁𝐞𝐞𝐫 𝐂𝐨𝐧𝐭𝐞𝐧𝐭𝐬 𝐏𝐫𝐨𝐝𝐮𝐜𝐞𝐫- Collaborated on the 'Craft Our Future' exhibition with Sports Media- Hosted 'Book & Beer' talk show for a leading publisher- Led 'Relaxing Yoga and Slow-Fermented Beer' workshop with a local yoga studio- Conducted 'Taste Mead' workshop in partnership with Seokjangri Meadery- Hosted a beer-focused radio show on a local station, MapoFM𝐁𝐞𝐞𝐫 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭- Provided beer menu consulting for the dining bar 'Mill, Moot', considering food and beer pairing to enhance the dining experience Show less

Wine & spirit education trust
Sept 2024 - nowWset beer educator
Licenses & Certifications

Level 2 award in beer
Wine & spirit education trustAug 2024
Diplom beer sommelier
Doemens akademieFeb 2018
Beer sommelier
Doemens akademieDec 2016
Languages
- chChinese
 - enEnglish
 - koKorean
 
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