Krista Ketchmark

Experience

• 

  Pearson Assessments

  Jan 1995 - Jan 1996

  Intern

  I conducted market research to: determine the marketability of new assessments; define adjacent market segmentd for high-stakes personnel testing; and redefine placement of mature assessment products in response to new competition and technology. I also participated as a member of a test development team, administered tests to subjects for norming purposes, scored assessments, and performed overall quality assurance.

• 

  Pearson Assessments

  May 1997 - Jul 2009

  Manage assessment products, marketing, and channel strategies. Work collaboratively across internal departments, authors, and customers to ensure customer needs and organizational requirements are met. I was responsible for providing overall excellent customer service and managing top revenue accounts. I performed software and hardware quality assurance and technical support and represented the company at numerous tradeshows and workshops.

  • Senior Product Manager

    Mar 2001 - Jul 2009

  • Client Relations Representative

    May 1997 - Mar 2001
• 

  Pearson VUE

  Jul 2009 - now

  Identify innovative solutions for clients that improve and grow their business, respond to new client proposals and proactively seek out new business, actively manage and retain clients, engage in contract negotiations, prepare and deliver presentations to clients, work with functional teams to exceed client expectations, and build strong collaborative relationships both internally and externally. Build and maintain customer relationships and provide collaborative guidance to customers. Manage contract requirements and monitor program scope. Prepare and present business reviews to clients.

  • Vice President, IT Business Development

    Dec 2018 - now

  • Associate Director, Business Development and Global Channel Sales

    Jan 2011 - now

  • Director

    Jul 2009 - now

  • Vice President, IT Business Development

    May 1995 - now

  • Program Manager

    Jul 2009 - Jan 2011