Dharmendra Tilawat

Experience

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  Scriptechweb, Udaipur.

  May 2015 - May 2016

  Wordpress HTML Web Developer & Internet Marketer
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  Riveria Global - We Value Your Investment

  Jul 2016 - Sept 2017

  Wordpress Developer & SEO Executive

  Riveria Global is Dubai based real-estate company & I was appointed as Wordpress developer & SEO Executive and my work profile was working on Wordpress development, Search Engine optimization on-page, Blogging, and SEO Off Page Activities such as Directory Submission, Keyword submissions, Classified Posting, forum Commenting, blog commenting, article submissions, Social Media Optimization (SMO), Social Book Marking(SBM), Link Building, Press Release submissions, News Submission, RSS Submissions, Google analytic & Creating Weekly & Monthly Report to Manager. Show less

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  ITOR SOFTWARE PVT.LTD

  Nov 2017 - Aug 2020

  SEO & Digital Marketing Lead

  - ITOR is a Client-based digital agency where I managed 15 to 20 client's projects were using various technology like Shopify, Joomla, WordPress, .Net, Html & CCS, PHP.Industry - Leather Beg & accessories import & export Ecommerce, Education Website, Mineral & Marble, Tour & Travels, Real Estate, Art & Accessories & many more.- Manage 8 members of SEO & SMM team with managing all technical SEO, off-page and on-page, Social media strategy and responsible for organic growth 📈- Developed Shopify, WordPress sites for clients and create SEO strategies on them.- The leading digital presence of the company via Website optimization, SEO.- Create On-page, Off-page and technical SEO strategy and forecasting the process.PROJECT PLANNING & EXECUTION In-depth Keyword Research Website Structure and SEO On Page. Co-ordinating with Web Designer & Developer for UI/UX of Custom Developments. Co-ordinating with Freelance Content Writers >Social Media & Blog Post, SEO Webpage Content Co-ordinating with Graphic Designer > Social Media Creatives, Emailers, PPC Ads Co-ordinating with PR Agencies > PR Distribution. SOCIAL MEDIA SETUP & MANAGEMENT Professional Brand Setup with Art works & Bio Info Content Planning & Publishing Social Community Creation & Management Reach Target Audience through comment participation and Direct message. Facebook | Twitter | Instagram | Linkedin | Pinterest | YoutubeWORDPRESS DEVELOPMENTS Website Development >Using Premium Theme Customization PPC Landing Page Development > Using WP Premium Templates and Plugins Blog Development and Management > Structure Planning Implementation & Content PostingSEARCH ENGINE MARKETING (SEM) Campaign Planning, Setup & Management Search Ads Display Ads Video AdsSOCIAL MEDIA MARKETING (SMM) Use Facebook Ad Manager Account for various clients Campaign Planning, Setup & Management Facebook & Instagram Lead Generation Ads Show less

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  WoodenStreet

  Aug 2020 - Dec 2022

  Managing website's technical & non-technical aspects in terms of SEO and Google guidelines coordination with development & designer team and gives directly & indirectly inputs.Demonstrated results using Search Engine Optimization, Search Engine Marketing, including managing paidcampaigns on Google Ads (search, display and Shopping ads) Bing, and other Ad Networks.Manage Google & Bing Merchant Center Account also contact regularly Google & BingSupport team to resolve issues from Google & Bing MCA and Google Ads.The leading digital presence of company via Website optimization, SEO.Coordination with cross-functional developer, designer and writer teams from strategic planning through successful execution.Work on complete In-house web tracking and data analysis through Google Tag manager and GoogleAnalytics, Google Console.Direct Communicate with management Regarding their Requirements and Suggest ourDeliverables and future targets and on going & future strategies.manage 10 members of SEO team with managing all off-page and on-page strategy and responsible for organic growth 📈 Show less 1. Creating an SEO strategy and plan to gain organic traffic and share with SEO head and Management.2. Taking care of In-house website's some of the main categories which are responsible for and a major contribution to the organic traffic of our E-commerce website.3. Creating off-page strategy and sharing with executives to work on and analyze time to time updates.4. Data analysis & check performance of my categories by Google Analytics and Google Console.5. Competitor research by the paid tool - Semrush, Ahref, Rank tracker, SERPRobot, Screaming Frog.6. Coordination with the developer and designer & Content writer team while doing any updation in web pages and time of any changes.7. Reporting of my category's performance to the SEO head and sometimes directly to the management.8. Responsible for On-page, Off-page, Technical SEO & web tracking by Google tag manager and Google Analytics.9. Gives input directly and indirectly to paid and Social media, digital marketing team.10. Marketing analysis online and offline with coordinate with sales and other offline marketing team. Show less

  • Digital & Search Engine Optimization Manager

    Jun 2021 - Dec 2022

  • Sr. SEO Executive & Assisting SEO Manager

    Aug 2020 - Jun 2021
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  Testbook

  Dec 2022 - Oct 2024

  Develop and Implement SEO Strategies: Lead the creation and execution of comprehensive SEO strategies to improve organic search rankings and increase site traffic.Optimize YouTube Channel: Drive the growth of our YouTube channel by implementing best practices for video SEO, audience engagement, and content optimization.Content Strategy: Collaborate with content creators to align SEO and YouTube strategies with overall content goals, ensuring high-quality, search-friendly content.Performance Analysis: Utilize analytics tools to track, measure, and report on SEO and YouTube performance, providing insights and recommendations for continuous improvement.Keyword Research: Conduct thorough keyword research to identify and target high-value keywords, enhancing both search engine and YouTube algorithms.Competitor Analysis: Monitor industry trends and competitor strategies to stay ahead in the SEO and online video landscape.Cross-functional Collaboration: Work closely with product, marketing, and development teams to ensure SEO and YouTube growth initiatives are integrated into broader business objectives.Technical SEO: Address technical SEO issues, including site architecture, crawl errors, and mobile optimization, to ensure optimal search engine indexing.Link Building: Develop and manage link building campaigns to enhance domain authority and improve search engine ranking.Training and Development: Mentor and train junior team members on SEO best practices, tools, and techniques to build a robust and knowledgeable team.User Experience Enhancement: Implement strategies to improve user experience on the website and YouTube channel, leading to higher engagement and conversion rates.Algorithm Updates: Stay updated with the latest search engine algorithm changes and adjust strategies accordingly to maintain and improve search rankings. Show less As the YouTube Growth Manager at Testbook, I am tasked with the strategic enhancement and expansion of our YouTube channels.My role encompasses developing data-driven strategies to maximize viewership, engagement, and subscriber growth, ensuring our content is both impact-ful and educational for our audience.I work closely with content creators to optimize video production and distribution, tailoring content to cater to evolving viewer preferences and trends.My expertise in SEO, analytics, and social media trends has been crucial in elevating Testbook's online presence and contributing to our mission of providing accessible and high-quality educational resources. Show less - Managing Projects like All UP Govt Exam, CTET Exam, PCS Exams, and All Teaching Exams (TGT, PGT, PRT), State TET & SuperCoaching, and Hindi Blogs.- Responsible for Organic Traffic, CTR, Keyword Ranking, and Economic Growth of the above categories.- Handling projects in Bilingual (Hindi and English Language).- Handling all Content, On-page, Off-Page, and Technical SEO activities of the assigned project.- In addition, I also manage the Technical SEO of the tesbook.com domain. Update webmaster errors, reporting tech challenges, and monthly website Auditing, etc.- Taking some initiatives like focusing the business towards the Hindi language section to grab the Northern market, merging projects-specific Hindi blogs with the respective projects, Resolving critical AMP errors, etc.- Managing and optimizing more than 2000+ URLs and 5000+ major keywords.- Define team KPI on a monthly basis. Also, Create KRA & Goal plan on a quarterly and annual basis.- Growth hacking by creating new verticals for content marketing, developing new content directories, News updates, Keyword research, Competitor research, Coordination with the Tech team, Editor Team, and News Team, and reporting to VP and CMO directly. Show less

  • Senior Manager SEO & YouTube Growth

    Jun 2024 - Oct 2024

  • Search Engine Optimization Manager & Youtube Growth Manager

    Nov 2023 - Jul 2024

  • Search Engine Optimization Manager

    Dec 2022 - Jul 2024
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  Cimpress India

  Oct 2024 - now

  Head of SEO & Growth

  SEO Head India (Cimpress WMD)